Web Analyst (HHS ASPA)

As a Web Analyst at VivSoft, your primary responsibilities will include managing complex analytics tagging implementations using Google Tag Manager and Google Analytics 4, creating custom macros and tracking scripts, performing analytics audits, and producing comprehensive reports for stakeholders. You will be pivotal in enhancing the analytics program by making impactful recommendations based on your analysis of user data.

To qualify for the Web Analyst position at VivSoft, you need a Bachelor’s Degree in Computer Science, Business, or a related field. Additionally, a strong knowledge of Google Analytics (both UA and GA4) and Google Tag Manager, alongside experience in data analysis and custom integrations, will help you excel in this role.

At VivSoft, we value continuous learning and professional growth for our Web Analysts. We offer professional development training reimbursement, ensuring you have the opportunity to enhance your skills in tools and technologies relevant to your role, helping you stay at the forefront of industry standards.

Yes, as a Web Analyst at VivSoft, you must be willing to obtain a public trust clearance. This requirement ensures that we maintain a secure environment as we work on sensitive missions.

Web Analysts at VivSoft enjoy a comprehensive benefits package that includes healthcare plans, paid time off, a 401K retirement plan with employer matching, and flexible/remote work schedules. We deeply care about the well-being and work-life balance of our team members.

When approaching data analysis for web performance, I start with defining clear goals and identifying key performance indicators (KPIs). I thoroughly examine user behavior using tools like Google Analytics and GTM to gather quantitative insights, supplemented with qualitative data from surveys. This comprehensive approach allows me to make informed recommendations for optimization.

To implement Google Tag Manager for a new client, I would first conduct a requirements gathering session to understand their analytics needs. Then, I would set up a GTM account, develop a tagging strategy, and create essential tags, triggers, and variables based on the client's specific goals. Additionally, I would perform thorough testing to ensure everything is functioning correctly before launch.

In conducting an analytics audit, I begin with a detailed inventory of existing tags and tracking setups. Then, I assess their accuracy against defined goals, ensure that tags are firing correctly, and review API connections. After collating findings, I provide a comprehensive report with actionable insights to improve data tracking practices.

In my previous role, I analyzed user behavior data which pointed to a steep drop-off on a specific landing page. By recommending targeted changes based on my insights, we revamped the page and achieved a 30% increase in conversions within two months—demonstrating the transformative power of data when properly analyzed.

To ensure accuracy in data analysis, I follow a systematic approach that includes validating data sources, checking for consistency, and cross-referencing findings with multiple tools. This method helps to detect any discrepancies early and ensures that the final insights are reliable.

I have hands-on experience with various Google Analytics APIs, including the Reporting API and the Analytics Data API. I utilize these APIs to extract meaningful insights efficiently, enabling the generation of customized reports that reflect the client’s analytics needs directly.

I stay updated with the latest trends in analytics by regularly attending webinars, participating in online forums, and following thought leaders in the industry on social media. Additionally, I explore new tools and technologies through hands-on practice to incorporate innovative approaches into my work.

For user segmentation, I analyze behavioral data to identify distinct user groups based on actions taken, demographics, and other relevant metrics. Techniques like clustering and cohort analysis allow me to create strategic segments that drive targeted campaigns and personalized experiences.

When prioritizing insights and recommendations for stakeholders, I consider the potential impact on business objectives, the feasibility of implementation, and the immediate needs of the organization. Presenting a clear rationale for each recommendation ensures that decision-making aligns with strategic goals.

For effective survey deployment, I ensure the survey is concise, aligned with the objectives, and optimally timed for distribution. I also leverage multiple channels such as email and website pop-ups to maximize participation and utilize targeted messaging to encourage responses from specific user segments.