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Position SummaryAt Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.Director, Ads MeasurementWalmart Connect is seeking a senior level leader to own first party measurement capabilities for this critical and growing product portfolio. You will work with and influence senior cross functional leaders from Sales, Client Services, Strategy, to bring the power of Walmart’s vast audience graph to life for our clients through measurement and insights. This leader will also own identification of future opportunity areas to continue to strengthen our leading Retail Media Network position in the industry.This is a high impact opportunity to build a sought-after product suite to drive meaningful growth and transformation for the business. The individual needs to be strategic, impact oriented, partner focused, solution-driven with the ability to effectively communicate at all levels and divisions of an organization.Location: San Bruno, CA or Hoboken, NJ . This position will be in primary office. Relocation assistance will be offered if needed. Domestic and International travel is expected.Key Duties & Responsibilities:Develop, implement, and scale a multiyear vision and product roadmap for measurement insights and reporting products that deliver value to WMC customers of all sizes across the entire product suite including Display, Sponsored Search, and In-Store ads.Build and grow first-party measurement products for accounts of all sizes and across verticals.Help establish Walmart Connect as a leader in the space of retail media measurement and insights. Assess current market trends, advertiser expectations and competitive landscape to develop and influence industry standards and best practices.Build and lead a high–energy, matrixed team of product managers to establish clear, specific goals and plans and oversee their successful execution to deliver measurable results.Partner with a team of world-class engineers and a high performing product marketing team to bring your product vision and strategy to life.Establish trustworthy relationships across the enterprise to ensure all stakeholders have input and to evangelize the overarching strategy and roadmap.Qualifications:Demonstrated success in building a new product portfolio in the insights, advanced analytics and measurement space.Demonstrated expertise and thought leadership in Incrementality measurement, Attribution, MTA, Brand Lift, MMM, experimental A/B testing and predictive/econometric modeling.Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science.Demonstrated ability to effectively influence and align executive leadership across a diverse enterprise with varying levels of understanding.Demonstrated ability to lead a complex organization through product led transformation from a primarily high touch support model.Ability to lead in ambiguity, strategic thinking and collaboration.High emotional quotient (EQ); encourage team cooperation, promote enthusiasm, motivate strategic thinking, and ensure insightful problem solving.Able to think and act creatively, championing and promoting innovative ideas that contribute to the goals of the organization and the department.Ability to work in a fast-paced, highly independent environment and juggle multiple ongoing projects, responsibilities, and relationships.Bring a sense of “fun” that inspires others and creates a healthy team environment.10-15 years of experience in product management. Most recent 5+ years directly managing a team of leaders and managers in a complex business.Bachelor's or advanced degree in Statistics, Data Analytics, or related field.Minimum Qualifications:Option 1: Bachelor’s degree in computer science, engineering, or related area and 11 years’ experience in product management. Option 2: 13 years’ experience in product management or related area.Preferred Qualifications:Master’s degree in Computer Science, Engineering, Business Administration, or related area and 10 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience. We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly.Primary Location:221 River St, Hoboken, NJ 07030, United States of America#J-18808-Ljbffr
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What You Should Know About Director, Product Management - Advertising Measurement and Reporting, Walmart

Join Walmart as the Director of Product Management for Advertising Measurement and Reporting, where you’ll lead the charge in creating innovative analytical tools that bridge the gap between supplier brands and retail shoppers. This crucial role is located in Magnolia, NJ, and provides a unique opportunity to influence the future of digital advertising for the largest retailer in the world. You'll work alongside an incredibly talented team and utilize Walmart's extensive audience data to develop first-party measurement products that are pivotal in understanding consumer behavior. With a multiyear vision in mind, you will scale these insights across various advertising products, including Display and Sponsored Search, and drive significant growth in Walmart Connect's retail media network. Your insights will shape strategic decisions at the highest levels, as you partner with cross-functional leaders across Sales, Client Services, and Strategy. To thrive in this environment, you’ll need to be strategic, solution-oriented, and a strong communicator, with the ability to inspire a motivated team of product managers. If you’re passionate about combining technology with creativity, come be a part of a high-impact team that believes that all digital advertising can be targeted and accountable. Let’s revolutionize retail media—together, we can help Walmart and our partners grow their businesses while promoting our brand promise: 'Save Money. Live Better.'

Frequently Asked Questions (FAQs) for Director, Product Management - Advertising Measurement and Reporting Role at Walmart
What are the main responsibilities of the Director, Product Management - Advertising Measurement and Reporting at Walmart?

As the Director of Product Management for Advertising Measurement and Reporting at Walmart, your primary responsibilities will include developing and scaling a multiyear vision and product roadmap for measurement insights that serve customers across various ad products. You'll lead a dynamic team of product managers, engage with cross-functional leaders to leverage Walmart's vast data for advertising purposes, and ensure that the organization maintains its leadership position in retail media measurement.

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What qualifications are needed for the role of Director, Product Management - Advertising Measurement and Reporting at Walmart?

To be considered for the position of Director of Product Management at Walmart, you should have at least 10-15 years of experience in product management, with a strong focus on data analytics, advertising measurement, and insights. A Bachelor's or advanced degree in Statistics, Data Analytics, or a related field is required, along with demonstrated expertise in managing teams, leading product transformations, and a proven record of building successful product portfolios.

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What skills are important for succeeding as the Director, Product Management - Advertising Measurement and Reporting at Walmart?

Success in the role of Director of Product Management at Walmart requires a combination of strong strategic thinking and effective communication skills. You should be able to influence executive leadership, lead in ambiguous situations, and work collaboratively in a fast-paced environment. Additionally, having a high emotional quotient to foster team cooperation and promote enthusiasm can significantly contribute to your effectiveness in this position.

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How does Walmart Connect's advertising measurement strategy impact its retail business?

Walmart Connect's advertising measurement strategy plays a critical role in driving growth for its retail business by enabling suppliers to make data-driven marketing decisions. By providing first-party measurement tools that deliver insights on ad performance and consumer behavior, Walmart assists its partners in optimizing their campaigns, ultimately leading to increased sales both online and offline.

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What kind of organizational culture can be expected when working as Director, Product Management - Advertising Measurement and Reporting at Walmart?

Working as the Director of Product Management at Walmart means being part of a vibrant, inclusive, and innovative culture. The role offers you a chance to collaborate with talented professionals, contribute to thought leadership in the field, and foster a team environment where inspiration and creativity are encouraged. The organization values employees who can think outside the box while promoting a fun and positive workplace.

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Common Interview Questions for Director, Product Management - Advertising Measurement and Reporting
Can you describe your experience in developing a product roadmap for advertising measurement?

In discussing your experience with product roadmaps, focus on specific examples where you defined the vision, set measurable goals, and engaged stakeholders to build consensus. Describe the methodologies you used to gather data and feedback to inform the roadmap, and highlight how your strategies led to impactful product launches.

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How have you successfully led a team in a fast-paced environment?

When answering this question, share examples of how you organized your team’s efforts during high-pressure situations. Discuss your approach to setting priorities, delegating tasks, and maintaining open communication to keep everyone motivated and aligned on key goals while also ensuring a sense of fun and enthusiasm among team members.

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What strategies do you employ to ensure a product aligns with market trends and consumer needs?

Explain your methods for conducting market research, analyzing competitor offerings, and gathering customer feedback. Provide insights into how you synthesize this information to inform product development, ensuring your solutions meet anticipated market demands and exceed customer expectations.

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Can you give an example of how you have effectively influenced executive leadership?

Your response should include a specific scenario where you presented data-driven insights that helped shape organizational strategy. Discuss your use of persuasive communication, how you built relationships based on trust, and how your influence led to positive organizational change.

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How would you measure the success of your advertising measurement products?

Discuss the key performance indicators (KPIs) you would establish to evaluate the effectiveness of advertising measurement products. Include metrics related to user engagement, return on investment for clients, as well as overall growth in advertising revenue as indicators of success.

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How do you stay current with advancements in advertising technology?

Share your strategies for keeping up with trends in advertising technology, such as attending industry conferences, participating in webinars, and reading industry publications. Talk about how you apply this knowledge to your product management processes to drive innovation.

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What is your approach to building relationships with cross-functional teams?

Discuss how you would approach relationship-building by fostering open communication, encouraging collaboration, and aligning goals across different departments. Share examples of how your relationship management skills have led to successful project outcomes.

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Describe a challenging product management situation you faced and how you resolved it.

Use a specific example that illustrates the complexity of the situation, your analytical approach to identifying solutions, and the steps you took to realize positive results. Emphasize the lessons learned and how they’ve influenced your approach in future scenarios.

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What role does data play in your decision-making process?

Emphasize the importance of data in your product management role. Discuss your experience with analyzing data sets to inform product development, guiding strategy, and making informed decisions that lead to better product outcomes.

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How would you encourage innovation within your product team?

Describe specific initiatives you would implement to foster an innovative culture within your team, such as encouraging brainstorming sessions, implementing agile methodologies, and recognizing and rewarding creative contributions. Highlight how you balance innovation with meeting strategic goals.

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DATE POSTED
December 6, 2024

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