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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 7 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Walmart Connect is on a thrilling journey, and they're looking for a talented Group Director of Product Management for Advertising Platforms to join their team in Hayward, CA. In this exciting role, you'll lead teams to develop innovative, AI-powered advertising solutions that redefine retail media. At Walmart, you're not just building products; you're crafting experiences that connect suppliers with customers in meaningful ways. Imagine integrating online and in-store behaviors to create personalized advertising that enhances the shopping experience! Your visionary leadership will dictate the strategic direction of platforms like Sponsored Products and Performance Display, transforming how Walmart interacts with its vast customer base. With a focus on collaboration and a test-and-learn mentality, you'll inspire a team of talented product managers while shaping the future of digital advertising. If you're looking for an opportunity where your expertise can make real, measurable impacts in a Fortune 500 environment, then this role at Walmart Connect is tailor-made for you. So, if you thrive on addressing complex challenges and are passionate about building dynamic teams, this could be your next big career move!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the key responsibilities of the Group Director, Product Management - Advertising Platforms at Walmart Connect?

The Group Director of Product Management for Advertising Platforms at Walmart Connect is responsible for leading the development of AI-powered advertising solutions, defining the product vision, and guiding the strategic direction of various advertising platforms. This includes overseeing the product lifecycle for Sponsored Search, Performance Display, and video ad experiences, ensuring alignment with both customer needs and internal goals.

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What qualifications are required for the Group Director, Product Management at Walmart Connect?

Candidates for the Group Director role at Walmart Connect should possess a bachelor's degree, with an MBA being a plus. They should have a minimum of 15 years of experience in product management, particularly in the advertising domain, with at least 10 years in leadership positions managing high-performing product teams. Insight into digital advertising, retail industry experience, and strong communication skills are also essential.

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How does the Group Director at Walmart Connect influence advertising strategies?

The Group Director at Walmart Connect plays a pivotal role in influencing advertising strategies by driving the vision and execution of core platforms. They take charge of defining the overall platform strategy, prioritizing product roadmaps, and building strategic relationships to align business goals with product initiatives, ensuring that advertising solutions are both innovative and market-ready.

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What is the team culture like at Walmart Connect for the Group Director role?

Walmart Connect fosters a strong team culture where collaboration and innovation are at the forefront. The Group Director of Product Management is expected to motivate and guide teams toward building industry-leading advertising platforms. Cultivating a culture that encourages open communication, creativity, and excellence is key, allowing team members to thrive and contribute effectively to the company's goals.

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What career growth opportunities exist for the Group Director at Walmart Connect?

Career growth opportunities for the Group Director of Product Management at Walmart Connect are substantial. By leading large teams and influencing the advertising strategies of one of the nation's largest retailers, there's potential for advancement into higher executive roles. Additionally, the experience and skills gained in this position are highly valuable in the broader tech and retail sectors.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you describe your experience leading product management teams?

When responding to this question, highlight your leadership style, the size of your teams, your approach to motivating others, and any notable achievements or products your teams have developed. Share specific examples that demonstrate your influence on team dynamics and project successes.

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How do you prioritize product features in your roadmap?

Discuss your decision-making process for feature prioritization, emphasizing how you balance customer needs, market trends, and technical feasibility. Mention tools or methodologies you use, like customer feedback analysis or A/B testing, to inform feature importance and timing.

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What strategies do you use to ensure cross-functional collaboration?

Share techniques that you utilize to foster collaboration among product, engineering, and marketing teams. Mention specific projects where you successfully aligned diverse stakeholders and how these strategies contributed to improved product outcomes.

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How do you stay current with digital advertising trends?

Talk about your approach to staying informed through industry publications, conferences, networking, and how you incorporate this knowledge into your product strategy. Providing examples of trends you’ve capitalized on in past roles can help illustrate your proactive approach.

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Can you give an example of a challenging product decision you had to make?

Describe the context of the challenge, the factors you considered in making your decision, the outcome, and any lessons learned. This illustrates your problem-solving abilities and resilience under pressure.

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Why do you believe a customer-centric approach is key in advertising platforms?

Explain the importance of understanding customer behavior to create relevant advertising experiences. Use specific examples of how a customer-centric approach has led to successful product outcomes in your experience.

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How do you handle feedback from stakeholders?

Discuss your techniques for receiving and integrating stakeholder feedback into product development. Emphasizing your open communication style and willingness to iterate based on input can reflect positively on your collaborative mindset.

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What experience do you have with AI-powered advertising solutions?

Outline any relevant experiences you've had with AI tools in product management. Discuss how these tools have enhanced advertising capabilities or customer insights, underscoring your technical expertise in this rapidly evolving area.

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How do you measure the success of an advertising platform?

Talk about your key performance indicators (KPIs) for measuring success, such as user engagement metrics, revenue impact, and client satisfaction. Using real examples of how you’ve tracked and adjusted strategies based on these metrics can be impactful.

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What do you think sets Walmart Connect apart from other advertising platforms?

In your answer, highlight what you believe are the unique strengths of Walmart Connect, such as its extensive customer data, its integrated online and in-store capabilities, and its commitment to innovation. Show your understanding of the competitive landscape and how Walmart positions itself effectively.

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December 6, 2024

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