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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 8 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Walmart Connect is on the lookout for a talented Group Director of Product Management for Advertising Platforms to join our innovative team in Hayward, CA. As a leading figure at Walmart Connect, you'll drive the development of cutting-edge, AI-powered advertising solutions that resonate with our commitment to enhancing customer experiences. This isn't just any job; it's an opportunity to shape the future of retail media on an unmatched scale. Our unique closed-loop system correlates online and in-store behaviors, providing unparalleled insights into shopper preferences. In this role, you will lead a passionate team, guiding them to foster creativity and excellence as they build omni-channel advertising products that connect our customers with the retailers they love. You will be at the forefront of defining the strategic direction for our Display, Sponsored Products, and in-store advertising experiences. If you thrive in a collaborative environment and have a proven track record of leading talented teams, this could be the perfect role for you. Dive deep into customer behavior, merge it with data insights, and create revolutionary ad products that not only meet but exceed market expectations. If you're a storyteller with exceptional leadership abilities and a passion for digital advertising, joining Walmart Connect as a Group Director of Product Management can make a significant impact!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the key responsibilities of the Group Director, Product Management - Advertising Platforms at Walmart Connect?

The Group Director of Product Management - Advertising Platforms at Walmart Connect plays a pivotal role in leading the development of AI-powered advertising solutions. Key responsibilities include crafting the product vision, steering the strategic direction for various advertising experiences, and fostering a culture of innovation within the team. You will also be responsible for collaborating with cross-functional teams, analyzing customer insights, and managing product roadmaps to ensure successful product launches.

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What qualifications are necessary for the Group Director, Product Management - Advertising Platforms position at Walmart Connect?

To qualify for the Group Director, Product Management - Advertising Platforms position at Walmart Connect, candidates need a Bachelor's degree in a relevant field and extensive experience in product management, specifically within the advertising and retail domains. A strong background leading teams in Fortune 500 companies, coupled with excellent strategic thinking, communication skills, and a deep understanding of digital advertising is essential. An MBA or advanced degree is a plus.

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What skills are essential for success as a Group Director, Product Management - Advertising Platforms at Walmart Connect?

Success as a Group Director, Product Management - Advertising Platforms at Walmart Connect requires a combination of leadership, strategic vision, and excellent communication skills. Candidates should be data-driven, customer-centric, and possess a strong ability to foster team collaboration. Knowledge of industry trends in digital advertising, experience with product development processes, and a knack for stakeholder management are also key for excelling in this role.

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What impact can the Group Director, Product Management - Advertising Platforms have on Walmart Connect?

The Group Director, Product Management - Advertising Platforms at Walmart Connect holds a significant position that directly affects the company's advertising solutions and customer experience. By driving innovative products and strategies, the director can enhance the effectiveness of marketing campaigns for partners, ultimately leading to improved customer engagement and satisfaction. The role also entails identifying new product opportunities that align with emerging trends in the advertising industry.

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What types of products will the Group Director, Product Management - Advertising Platforms oversee at Walmart Connect?

In the role of Group Director, Product Management - Advertising Platforms at Walmart Connect, you will oversee a variety of advertising products, including sponsored search, performance display ads, and video platforms. Your leadership will guide the development of tools and features tailored to diverse market segments, alongside ensuring the platforms are effectively built to meet the needs of internal teams and advertising partners.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
How would you define your leadership style in relation to product management?

When defining my leadership style in product management, I would emphasize collaboration and empowerment. I believe in fostering an environment where team members feel valued and encouraged to share innovative ideas. My approach focuses on setting clear goals and aligning the team’s objectives with the overall product vision, thereby creating a sense of ownership and accountability.

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Can you provide an example of how you've successfully led a team to develop a product?

Absolutely! In my previous role, I led a team that developed an AI-driven analytics platform. I initiated regular brainstorming sessions to encourage creative ideas, set a structured timeline for development milestones, and ensured open communication channels for feedback. By implementing agile methodologies, we adjusted our approach based on insights and ultimately launched a product that exceeded our KPIs.

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How do you prioritize features for an advertising platform?

Prioritizing features for an advertising platform involves a customer-centric approach combined with data-driven insights. I typically analyze user feedback, competitive landscape, and industry trends, then utilize frameworks like the MoSCoW method to categorize features into must-haves, should-haves, could-haves, and won’t-haves for the current iteration. This ensures we're focused on delivering the most impactful features first.

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What strategies have you used to manage stakeholders effectively?

Managing stakeholders effectively involves proactive communication and transparency. I establish regular check-ins to update stakeholders on progress, gather their input, and address concerns. Building strong relationships based on trust and mutual understanding is crucial. I also leverage stakeholder feedback to inform strategic decisions, aligning product development with business goals.

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How do you keep abreast of trends in digital advertising?

I stay current with trends in digital advertising through various channels, such as subscribing to industry newsletters, following influential thought leaders on social media, and participating in webinars and conferences. Additionally, I regularly engage with my professional network to gain insights and share experiences. This continuous learning approach helps me to anticipate changes and adapt our strategies accordingly.

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Describe a time when you had to pivot a product strategy.

In one instance, our initial product strategy focused heavily on desktop engagement, but user data showed a swift transition to mobile. I led the team to pivot our strategy by introducing mobile-first features and optimizing the user interface for mobile devices. This shift not only improved user engagement but also drove higher conversion rates and customer satisfaction.

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What do you see as the biggest challenges in product management for advertising platforms?

One of the biggest challenges in product management for advertising platforms is navigating the balance between innovation and user needs. As technology evolves rapidly, it's essential to stay agile and responsive to changing market demands while ensuring that new features genuinely enhance user experiences. Additionally, understanding the complexities of ad targeting and privacy regulations poses ongoing challenges.

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How do you handle conflicts within your product team?

Handling conflicts within a product team requires a constructive approach. I encourage open discussions to address differing viewpoints and find common ground. By facilitating a collaborative environment where team members feel safe voicing their concerns, I can steer the conversation toward problem-solving. Mediation techniques help ensure that conflicts are resolved positively, leading to stronger team dynamics.

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What metrics do you consider most important when evaluating the success of an advertising product?

When evaluating the success of an advertising product, I prioritize metrics such as customer engagement, conversion rates, ROI, and customer retention rates. Additionally, I track user feedback and satisfaction through surveys to gain qualitative insights. These metrics provide a holistic view of a product’s performance and inform future enhancements.

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Can you share your experience in mentoring and developing product managers?

Throughout my career, I have made mentorship a top priority, believing it's essential for building high-performing teams. I regularly conduct one-on-one meetings with product managers to discuss career goals and provide guidance on skill development. I emphasize hands-on experience and encourage them to lead projects to build confidence, ultimately supporting a culture of continuous learning and professional growth.

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