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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 9 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

At Walmart Connect, we're on the hunt for a Group Director of Product Management for Advertising Platforms. Nestled in the vibrant city of Hayward, CA, this role is your opportunity to innovate within our dynamic team that’s reshaping the retail media landscape. Imagine leading initiatives that blend cutting-edge AI technology with customer-focused advertising strategies. You'll be crafting visionary solutions that support our suppliers in connecting with customers, all while enhancing their shopping experience. Being part of Walmart Connect means diving deep into our unique closed-loop system that correlates online and in-store behavior, giving us unparalleled insights into shopper preferences. As our Group Director, you’ll not only define the strategic direction for display and sponsored products but also foster a collaborative environment where your teams can thrive and innovate. If you're excited about building empowered teams, championing customer-centric solutions, and navigating the complexities of advertising platforms, then this is the perfect platform for your talents. Join us and make a significant impact through pioneering retail media capabilities. Let’s take advertising and shopping experiences to new heights together at Walmart Connect!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the responsibilities of a Group Director of Product Management at Walmart Connect?

As the Group Director of Product Management for Advertising Platforms at Walmart Connect, you will lead the development of innovative advertising solutions that cater to both suppliers and customers. Your key responsibilities include defining the product vision for Display and Sponsored Products, collaborating with teams across data insights, engineering, and customer experience, and conducting market analysis to drive new advertising opportunities.

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What qualifications do I need to become a Group Director of Product Management at Walmart Connect?

To qualify for the Group Director of Product Management position at Walmart Connect, candidates should possess a Bachelor's degree in a related field and have at least 15 years of experience in product management specifically within the advertising and retail industry. Leadership experience in Fortune 500 companies and a strong grasp of digital advertising strategies are also essential.

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What skills are crucial for a Group Director of Product Management at Walmart Connect?

Successful candidates for the Group Director of Product Management role at Walmart Connect will demonstrate excellent leadership and storytelling abilities, strong analytical skills, and a customer-centric mindset. Effective stakeholder management and a passion for innovative solutions in digital advertising will also set you apart.

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How does Walmart Connect approach advertising technology compared to competitors?

Walmart Connect prides itself on its unique closed-loop system that effectively correlates online and in-store customer behavior, setting it apart from competitors. This approach enables teams to develop advertising platforms that provide measurable results, enhancing both supplier outreach and customer shopping experiences.

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What impact can a Group Director of Product Management have at Walmart Connect?

A Group Director of Product Management at Walmart Connect will have a significant impact by driving the vision and strategy for core advertising platforms, managing product roadmaps, and fostering a culture of innovation. Your leadership will shape how suppliers connect with customers and innovate the retail media landscape.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
What experience do you have leading product teams?

When discussing your experience leading product teams, focus on specific examples where you successfully guided teams through product development cycles, emphasized collaboration, and inspired innovation. Highlight any measurable outcomes or notable projects to showcase your leadership effectiveness.

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Can you describe the product management processes you follow?

In answering this question, detail your approach to product management, from market research and product vision development to execution and feedback gathering. Emphasize your methodologies, such as Agile or Lean, and how you adapt them to meet your team's needs.

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How do you prioritize features in product development?

When addressing prioritization, explain your framework for balancing stakeholder input, market needs, and business goals. Include examples of using data-driven decision-making tools or customer feedback to prioritize features effectively.

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How do you stay updated with industry trends in advertising?

Discuss the various sources you use to stay informed, such as industry publications, conferences, webinars, and networking. Showcase your proactive approach to integrating new insights into product strategy.

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What role does customer feedback play in your product management strategy?

Explain how you gather and analyze customer feedback to inform your product management decisions. Highlight specific instances where customer input directly influenced product features or improvements.

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How do you handle conflicts within your team?

Share a specific example of a conflict you've managed, emphasizing your focus on open communication, understanding different perspectives, and finding a resolution that aligns with team goals.

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Describe a time when you had to pivot a product strategy.

Provide a detailed example of a situation where you had to reassess and change a product strategy based on market feedback or internal analysis. Explain your rationale and the results of that pivot.

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How do you measure the success of your products?

Outline your key performance indicators (KPIs) and metrics for evaluating product success. Discuss your approach to continuous improvement based on data and feedback post-launch.

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What is your approach to mentoring junior product managers?

Discuss your commitment to mentorship, outlining specific strategies you use to develop junior product managers, such as regular one-on-ones, constructive feedback, and encouraging autonomous decision-making.

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Why do you want to work at Walmart Connect?

Articulate your enthusiasm for Walmart Connect by aligning your values with their mission. Discuss your admiration for their innovative approach to advertising and how your skills and experiences will contribute to their ongoing success and growth.

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December 4, 2024

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