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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 1 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Are you ready to take the reins as the Group Director of Product Management for Advertising Platforms at Walmart Connect in Hayward, CA? If you're a visionary leader passionate about retail media and technology, this is the role for you! At Walmart Connect, we're not just meeting customer needs; we're pushing the envelope of what retail media can achieve. Our closed-loop system allows us to blend online and in-store data like no other, providing unparalleled insights into customer behavior. As the Group Director, you'll spearhead the development of AI-powered advertising solutions that empower Walmart suppliers to connect effectively with shoppers. You'll cultivate a dynamic team environment, guiding talented product managers in creating innovative advertising platforms. Picture yourself influencing product strategies from sponsored search to performance display, making decisions that impact massive advertising campaigns. If you have a knack for storytelling, a data-driven mindset, and a relentless desire to tackle complex problems, you’ll thrive here. With Walmart's customer-centric approach, you'll ensure that our advertising solutions enhance the shopping experience for millions. Join us to lead the charge in evolving our platforms and creating strategies that redefine retail media. This opportunity isn't just about leading teams—it's about innovating at scale and making a significant, measurable impact on the advertising landscape.

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the main responsibilities of the Group Director, Product Management for Advertising Platforms at Walmart Connect?

The Group Director, Product Management for Advertising Platforms at Walmart Connect is responsible for defining the product vision and strategic direction for various advertising platforms including Display and Sponsored Products. This role involves developing AI-powered advertising solutions, fostering team culture, building innovative platforms for suppliers, and collaborating with internal teams to enhance omni-channel ad experiences.

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What qualifications do you need for the Group Director, Product Management position at Walmart Connect?

To qualify for the Group Director, Product Management position at Walmart Connect, candidates should have a bachelor's degree with 15+ years in Product Management, particularly in Advertising. Experience leading teams and a strong understanding of the Digital Advertising landscape are crucial. Retail experience is also a plus, making candidates more versatile in navigating our unique ecosystem.

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How does the Group Director, Product Management role impact Walmart Connect's advertising strategy?

The Group Director, Product Management directly influences Walmart Connect's advertising strategy by driving the vision for key platforms. This includes prioritizing product roadmaps, conducting market analysis, and ensuring alignment with business goals. Their leadership helps build targeted advertising solutions that meet the evolving needs of Walmart's customers and advertising partners.

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What is the culture like at Walmart Connect for the Group Director, Product Management role?

Walmart Connect fosters a dynamic and collaborative culture that encourages innovation and accountability. As a Group Director, you'll be part of a diverse team that values customer-centric approaches and data-driven decision-making. The environment promotes leadership development and creative problem-solving, ensuring that every team member makes a meaningful impact on our advertising solutions.

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What benefits can you expect as the Group Director, Product Management at Walmart Connect?

As a Group Director at Walmart Connect, you can expect competitive pay, performance-based bonuses, and extensive health benefits that include medical, vision, and dental coverage. Additional perks include 401(k) plans, stock options, generous paid time off, education benefits through the Live Better U program, and more, creating a comprehensive benefits package that supports your professional and personal well-being.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
What experience do you have in product management within the advertising industry?

Be prepared to discuss your specific roles in product management, emphasizing your contributions to advertising strategies and your familiarity with various advertising platforms. Highlight quantitative results you've achieved and the impact of your leadership on previous teams.

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Can you explain your approach to defining a product vision?

Discuss how you gather market insights, stakeholder feedback, and customer data to craft a product vision. Articulate how you ensure alignment with business objectives and the importance of a clearly communicated vision in motivating your team.

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How would you lead a team during a high-stakes product launch?

Share your strategy for effective team collaboration, risk management, and communication in the lead-up to a launch. Emphasize the importance of maintaining focus, adapting to challenges, and ensuring everyone is informed and engaged.

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Describe your experience with data-driven decision-making.

Illustrate your process of leveraging data analytics to drive product decisions. Provide examples of how you collected and interpreted data, and how those insights shaped product features or strategy.

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How do you prioritize a product roadmap?

Explain your prioritization process, including stakeholder input, market demands, and the balance between short-term wins and long-term strategy. Share frameworks or tools you use to assess priorities effectively.

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What methods do you use to foster a team culture of innovation?

Discuss your strategies for encouraging creativity within your teams, such as regular brainstorming sessions, allowing for experimentation, and recognizing innovative efforts. Mention how you’d measure and adapt the culture based on team feedback.

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Can you provide an example of a challenging problem you've solved in your previous roles?

Share a specific example, detailing the challenge, the action you took, and the results achieved. This will showcase your problem-solving skills and ability to navigate complex scenarios.

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What role does customer feedback play in your product management process?

Articulate your commitment to incorporating customer feedback into the product lifecycle, emphasizing methods such as surveys, focus groups, and data analysis. Explain how you translate feedback into actionable product improvements.

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How do you ensure stakeholder buy-in for your product initiatives?

Discuss your approach to communication and collaboration with stakeholders. Emphasize the importance of understanding their needs, providing data-backed insights, and maintaining transparency to gain support for product initiatives.

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How do you stay updated on trends in digital advertising?

Share your strategies for keeping abreast of industry developments, such as following thought leaders, attending conferences, participating in forums, and continuously educating yourself on emerging technologies and methodologies in digital advertising.

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December 11, 2024

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