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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 3 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

Walmart Connect is on the hunt for a dynamic Group Director of Product Management for Advertising Platforms based in sunny Hayward, CA. This isn't just a typical role; it's an opportunity to lead innovation in the world of retail media and drive cutting-edge advertising solutions at a scale no one else can. Join a passionate team that's redefining the advertising landscape by leveraging Walmart's unique closed-loop system to deliver measurable results for both customers and advertisers. You'll be at the forefront of merging online and in-store shopping experiences into a cohesive platform that precisely targets messaging to consumers. As the Group Director, you'll be tasked with overseeing the development of AI-powered platforms, from Display and Sponsored Products to in-store advertisement solutions, all while building a collaborative team culture. You'll inspire, lead, and mentor a diverse group of talented product managers, setting a vision that strikes a chord with both internal stakeholders and customers alike. If storytelling, data-driven execution, and competitive analysis excite you, then this role might just be your next big adventure in the realms of digital advertising. Ready to help shape Walmart's advertising future? Bring your passion for innovative product management and your strategic mindset to Walmart Connect and make a lasting impact!

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the primary responsibilities of the Group Director, Product Management - Advertising Platforms at Walmart Connect?

The Group Director, Product Management - Advertising Platforms at Walmart Connect is responsible for leading the development of AI-driven advertising solutions, defining the product vision and strategic direction across various platforms such as Display and Sponsored Products. This role involves building a strong team culture, driving collaboration with internal teams, conducting market analysis for emerging trends, and ensuring the successful development and execution of product roadmaps.

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What qualifications are required for the Group Director position at Walmart Connect?

Candidates applying for the Group Director, Product Management - Advertising Platforms role at Walmart Connect should possess a Bachelor's degree in a relevant field, such as computer science or business administration, coupled with substantial experience—at least 15 years in product management, specifically in advertising. Strong leadership abilities, a deep understanding of digital advertising, and a strategic mindset are also crucial for success in this position.

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How does the Group Director contribute to Walmart Connect's advertising success?

The Group Director, Product Management - Advertising Platforms plays a pivotal role in ensuring that Walmart Connect's advertising products resonate with customers and advertisers alike. This individual drives the vision for core platforms, crafting strategies for effective targeting, user engagement, and innovative advertising solutions, all while fostering collaboration among cross-functional teams to seamlessly implement product offerings.

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What skills are essential for the Group Director, Product Management role at Walmart Connect?

Successful candidates for the Group Director, Product Management - Advertising Platforms role at Walmart Connect should have exceptional storytelling and communication skills. Additionally, a strong ability to influence stakeholders, along with a data-driven mindset and understanding of customer needs, is essential. Strategic thinking combined with technical knowledge of advertising systems will help in crafting credible visions and building high-performing teams.

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What kind of team culture is Walmart Connect looking to foster under the Group Director?

Walmart Connect encourages a team culture focused on innovation, collaboration, and passion for problem-solving. As the Group Director, your role will involve motivating and mentoring team members, facilitating an environment where creativity thrives, and where the pursuit of excellence in advertising solutions becomes a collective goal.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you describe your experience in product management within the advertising domain?

When answering this question, emphasize specific projects you’ve managed, highlighting your role in shaping product strategy and delivering results. Discuss any experience you have with digital advertising platforms and how you leveraged data to drive decision-making.

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How have you previously led a diverse team to achieve product goals?

Provide examples of your leadership style and how you foster inclusivity within your team. Mention specific challenges you faced and how collaboration aided in achieving your team's objectives, underscoring your ability to mentor and inspire others.

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What metrics do you use to evaluate the success of advertising platforms?

Discuss key performance indicators that are relevant to digital advertising such as click-through rates, conversion rates, and return on ad spend. Share examples of how you utilized these metrics in previous roles to inform product adjustments and strategies.

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How do you prioritize product features in a competitive environment?

Explain your approach to prioritization, mentioning frameworks or tactics you’ve used, like RICE or MoSCoW prioritization. Highlight your ability to balance customer needs with business objectives while remaining responsive to market changes.

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What is your approach to stakeholder management in product development?

Share your strategy for engaging with various stakeholders. Discuss how you gather their input, manage expectations, and ensure alignment between product goals and business needs, while fostering transparent communication.

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Describe a time you faced a significant challenge when developing a product.

Share a specific incident where you encountered resistance or obstacles. Discuss how you navigated the situation, what lessons you learned, and the outcome, demonstrating your problem-solving skills and resilience.

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How do you stay updated on industry trends in advertising?

Mention the resources you rely on, such as industry publications, networks, or forums. Discuss how you use this information to adapt your strategies and contribute to your team’s success in driving innovative solutions.

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Why do you think data-driven decision-making is crucial in advertising?

Express your understanding of how data informs customer targeting and campaign performance. Share examples where you've successfully utilized data analytics to derive meaningful insights, contributing to product refinement and success.

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What do you believe distinguishes a successful advertising platform in the retail sector?

Discuss factors such as user experience, personalization, effectiveness of targeting, and integration capabilities. Emphasize your perspective on how these elements contribute to customer satisfaction and advertising efficacy.

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How would you define success in your role as Group Director, Product Management - Advertising Platforms?

Articulate your vision of success by highlighting measurable outcomes such as team performance, product adoption rates, and customer satisfaction. Discuss how achieving these outcomes would reflect your effectiveness in the position.

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