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Campaign Manager, Owners

Job Description

Procore is looking for a Campaign Manager to join our growing Marketing team. In this role, you’ll oversee new logo acquisition and customer expansion marketing activities for our North America region. You’ll be responsible for campaigns that generate new logo and expansion pipeline and ultimately help the company achieve revenue targets.

As the Campaign Manager at Procore, you’ll work as part of the NAMER Campaigns team and partner closely with Sales, Product Marketing, Brand, Digital Marketing, Operations, and other teams to ensure we are accomplishing our pipeline goals, creating demand for Procore solutions, and driving growth. This role is ideal for someone who loves working cross-functionally to combine various ideas, priorities, and business goals into cohesive marketing plans. 

This role will report to the Senior Manager, NAMER Campaigns, and can be based out of any of our US office locations or remotely in the US. We're looking for someone to join us immediately.

What you'll do:

  • Work as an individual contributor and as part of a broader campaigns team responsible for designing, developing, and executing high-performing marketing campaigns

  • Own both the new logo acquisition and customer cross-sell and upsell pipeline outcomes to ensure revenue goals are met

  • Design prospect acquisition and customer campaign strategies using ABM best practices, focused on creating an always-on, scalable campaign framework

  • Understand the buyer’s journey and customer lifecycle to align messaging and offers to the right audience at the right time

  • Work with sales teams and product marketing teams to coordinate campaign messaging develop new sales plays, offers, webinars and direct mail campaigns

  • Partner with field and event marketing and sales teams to create targeted, geo-based in-person customer experiences that build relationships and contribute to driving ARR

  • Utilize data to understand the success of campaigns, communicate results in routine meetings with sales leadership and identify areas for optimization

What we're looking for:

  • 4+ years of experience in a SaaS or B2B growth/demand generation marketing capacity

  • Passion for marketing to both prospects and customers—focusing on driving growth and retaining revenue

  • Bachelor's Degree in Marketing or Business or comparable education/experience required

  • Hands-on experience creating and executing integrated marketing campaigns across web, email, webinars, events, digital advertising, direct mail, and more

  • Familiarity with CRM systems, marketing automation tools, tracking, and analytics tools

  • Ability to use data and metrics to assess campaign effectiveness, with the ability to make informed decisions and take action based on data-driven insights

  • Outstanding written and verbal communication skills

  • Highly organized and detail-oriented

Additional Information

Base Pay Range $90,360 - $124,245. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.

Average salary estimate

$107302.5 / YEARLY (est.)
min
max
$90360K
$124245K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Manager, Owners, Procore Technologies

Procore is seeking a talented Campaign Manager to join our dynamic Marketing team, where you'll play a pivotal role in shaping our customer acquisition and expansion strategies for the North America region. In this exciting position, you will take charge of designing and executing high-impact marketing campaigns that aim not only to generate new logos but also to enhance customer engagement and retention. You’ll be working closely with the NAMER Campaigns team, and collaborating with various departments including Sales, Product Marketing, and Digital Marketing, ensuring that we are meeting our pipeline goals and driving substantial growth for Procore. If you thrive on cross-functional teamwork and enjoy blending different priorities into cohesive marketing plans, this is the role for you! As part of your responsibilities, you'll oversee campaign strategies that utilize Account-Based Marketing best practices, focusing on creating a scalable campaign framework. With your keen understanding of the buyer’s journey, you will tailor messaging and offers to meet the needs of our target audience at the perfect moment. You'll also leverage data to track campaign success and present your findings to sales leadership, ensuring we stay on the right path towards achieving our goals. If you have a background in SaaS or B2B demand generation and a passion for innovative marketing, we’d love to hear from you! Join us at Procore, where you can contribute to building the software that builds the world!

Frequently Asked Questions (FAQs) for Campaign Manager, Owners Role at Procore Technologies
What are the key responsibilities of a Campaign Manager at Procore?

As a Campaign Manager at Procore, you will oversee the design, development, and execution of high-performing marketing campaigns. Your primary responsibilities will include managing both new logo acquisition and customer upsell initiatives, creating campaign strategies based on Account-Based Marketing best practices, and collaborating closely with Sales and Product Marketing to coordinate messaging and promotional efforts.

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What qualifications are needed to become a Campaign Manager at Procore?

To qualify for the Campaign Manager position at Procore, candidates should have at least 4 years of experience in SaaS or B2B growth marketing. A Bachelor's Degree in Marketing or Business is required, along with experience in executing integrated marketing campaigns across various channels. Familiarity with CRM systems and marketing automation tools is also essential.

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How does the Campaign Manager at Procore collaborate with other teams?

The Campaign Manager at Procore works in close partnership with several teams, including Sales, Product Marketing, Digital Marketing, and Operations. This role involves coordinating efforts to ensure the messaging aligns and campaigns effectively contribute to the overall revenue goals. You'll design joint initiatives like webinars and direct mail campaigns in collaboration with these teams.

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What skills contribute to success as a Campaign Manager at Procore?

Success in the Campaign Manager role at Procore hinges on exceptional organizational skills, strong written and verbal communication abilities, and a keen analytical mindset. Being detail-oriented and able to use data-driven insights to assess campaign effectiveness is crucial, as is maintaining a customer-focused approach throughout all marketing endeavors.

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What kind of company culture can I expect as a Campaign Manager at Procore?

At Procore, employees enjoy a collaborative and inclusive company culture that fosters innovation and creativity. You will be encouraged to own your work and explore new ideas, making it an exciting environment for campaign professionals. Procore’s commitment to diversity and equal opportunity ensures a supportive atmosphere for all team members.

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Common Interview Questions for Campaign Manager, Owners
Can you describe your experience with Account-Based Marketing strategies?

When discussing your experience with Account-Based Marketing (ABM), focus on specific campaigns you've developed that targeted key accounts. Detailing how you tailored your messaging, the metrics you tracked, and how successful these campaigns were will showcase your expertise in this strategy.

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How do you measure the success of your marketing campaigns?

In answering this question, emphasize your approach to analytics. Discuss specific key performance indicators (KPIs) you track, how you utilize data to make adjustments throughout a campaign, and examples of how this data led to improved outcomes in past projects.

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Describe a time when you had to manage multiple campaigns simultaneously. How did you prioritize?

Share a situation where you effectively juggled multiple campaigns. Explain your prioritization strategy, mentioning how you defined the goals for each campaign and used project management tools to keep everything organized while ensuring deadlines were met.

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What tools do you use for marketing automation and data analysis?

When discussing tools, mention specific software you're proficient with, like CRM systems or marketing automation platforms. Discuss how you use these tools to streamline processes, collect data, and analyze performance metrics to optimize your campaigns.

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How do you approach writing engaging copy for campaigns?

For this question, detail your writing process. Talk about the importance of understanding the target audience, crafting compelling headlines, and creating clear calls-to-action. Sharing an example of a successful campaign with well-received copy will strengthen your response.

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Can you give an example of a successful campaign you've run and the impact it had?

Describe a campaign that had a significant outcome, detailing your objectives, strategy, and the final results. Highlight the ways it positively impacted the sales pipeline or customer engagement, and how it aligned with business goals.

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What steps do you take to ensure consistency in branding across your campaigns?

Discuss the importance of branding guidelines and how you ensure all messaging aligns with the company’s brand voice. Mention the reviews or collaboration processes you follow to maintain that consistency across various platforms and materials.

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How do you stay updated on marketing trends and techniques?

Express your commitment to continuous learning on this topic. Share resources such as industry blogs, webinars, and network events you attend, detailing how you implement new techniques or trends into your campaigns when applicable.

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What do you believe is the most critical factor for campaign success?

Share your perspective on the importance of audience understanding, data analytics, and cross-functional teamwork. Discuss how each of these plays a role in creating effective campaigns that resonate with the target market.

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Why do you want to work as a Campaign Manager at Procore?

In your response, tie your personal values with Procore’s mission. Discuss your passion for marketing in the tech industry and how you see your skills contributing to Procore’s growth initiatives. It’s a great opportunity to illustrate your enthusiasm for the role and the company.

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Our mission improves the lives of those in construction, but it's so much more than that. Our technology helps build hospitals, community centers, stadiums, roadways and more. It helps our customers do their work faster and safer while reducing bu...

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Full-time, remote
DATE POSTED
December 28, 2024

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