Marketing Operations Specialist

As a Marketing Operations Specialist at Weekday's client, your primary responsibilities include managing HubSpot CRM and automation processes, developing lead scoring and segmentation, automating lead workflows using various tools, and monitoring campaign performance through analytics. You will be instrumental in ensuring seamless integrations between marketing, sales, and different lead enrichment tools, allowing for a more effective marketing strategy.

To apply for the Marketing Operations Specialist position, candidates should have a minimum of 3 years of experience in Marketing Operations or similar fields and hold a Bachelor's degree in Marketing, Business, or a related STEM discipline. A strong understanding of HubSpot and lead enrichment tools such as Clay or Seamless.ai, along with familiarity with Google Analytics and tagging tools, is highly desirable.

Candidates for the Marketing Operations Specialist role should possess key skills including proficiency in HubSpot Marketing Hub, CRM workflow automation, and tools like Google Analytics and Looker Studio. Knowledge of lead enrichment tools and integration capabilities with platforms such as Webflow and Intercom are also essential for success in this position.

In the role of Marketing Operations Specialist, you will automate lead workflows using tools like Clay and Hunter.io, perform email verification, and ensure high-quality data in the CRM. Your efforts in lead enrichment will help lift the quality of leads and facilitate improved MQL/SQL tracking, ultimately supporting the sales team's effectiveness.

While not mandatory, experience supporting growth marketing teams with campaign operations and basic HTML skills for troubleshooting GTM tags could be significant assets for candidates applying for the Marketing Operations Specialist position. Such skills may enhance your ability to contribute effectively to the team's dynamic.

In your response, highlight your specific experience with HubSpot, including how you've managed workflows, implemented automation, and tracked campaigns. Provide examples of successful projects where you positively impacted marketing operations through HubSpot features.

Discuss your strategies for prioritization, such as using project management tools, setting clear deadlines, and aligning tasks with team goals. Emphasize your ability to adapt to changing priorities while maintaining focus on critical operations.

Mention specific lead enrichment tools like Clay, Clearbit, or Seamless.ai. Share how you have used them to automate processes, improve data quality, or enhance lead routing, providing concrete examples of the outcomes achieved.

Provide an overview of your experience with analytics tools like Google Looker Studio or HubSpot. Explain how you created dashboards, monitored performance metrics, and used data analysis to inform decision-making for marketing strategies.

Outline your approach to maintaining data cleanliness, including regular audits, implementing validation checks, and using tools for lead enrichment and verification. Highlight the importance of data integrity for marketing effectiveness.

Discuss your strategies for continuous learning, such as attending webinars, following industry blogs, participating in professional groups, and certifications in new tools to stay ahead of the marketing technology landscape.

Narrate a specific challenge you encountered in past roles, detailing the steps you took to analyze the issue, collaborate with your team, and implement a solution. Highlight the positive impact it had on operations.

Explain how you foster collaboration between the two departments, such as regular alignment meetings, shared objectives, and effective communication of insights from analytics that can benefit both teams' strategies.

Discuss the key performance indicators (KPIs) you utilize to measure success, such as conversion rates, customer acquisition cost (CAC), and attributed revenue. Explain how these metrics guide future improvements.

Highlight any specific examples where you've worked with API integrations between platforms, outlining your problem-solving approach when troubleshooting issues. Detail relevant tools you have used to facilitate these integrations.