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Senior SEO Specialist

This role is for one of the Weekday's clients

Min Experience: 7 years

Location: Hyderabad

JobType: full-time

We are looking for a highly skilled and data-driven Senior SEO Specialist with 7+ years of hands-on experience in developing and executing successful SEO strategies. As a key member of our digital marketing team, you will lead all aspects of search engine optimization to improve our organic visibility, drive targeted traffic, and boost conversions across multiple digital properties. The ideal candidate will bring deep expertise in technical SEO, on-page and off-page optimization, keyword strategy, and performance analytics.

Key Responsibilities:

  • Develop and implement comprehensive SEO strategies to increase organic search rankings and drive targeted traffic.
  • Conduct in-depth keyword research to identify high-impact opportunities based on search volume, competition, and relevance to our target audience.
  • Perform regular technical SEO audits to identify and resolve crawl errors, site speed issues, indexing problems, and other performance bottlenecks.
  • Optimize on-page elements such as title tags, meta descriptions, header tags, internal linking, and content structure for SEO best practices.
  • Work closely with the content team to ensure SEO-driven content creation, optimize existing content, and identify content gaps.
  • Monitor backlink profiles and lead initiatives for acquiring high-quality backlinks through ethical link-building strategies.
  • Collaborate with web development teams to ensure SEO requirements are implemented in web design and code.
  • Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and other SEO software to track performance and provide actionable insights.
  • Keep up with search engine algorithm changes and industry trends to proactively adjust strategies and maintain competitiveness.
  • Generate monthly SEO performance reports, analyze KPIs (traffic, ranking, CTR, conversions), and present insights to stakeholders.

Key Skills and Qualifications:

  • Minimum 7 years of hands-on SEO experience in a high-growth or agency environment.
  • Deep understanding of search engine algorithms, ranking factors, and technical SEO elements.
  • Strong experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  • Proven track record of improving keyword rankings, organic traffic, and on-site engagement.
  • Excellent knowledge of HTML, CSS, JavaScript basics, and CMS platforms like WordPress or Shopify.
  • Ability to audit and optimize site architecture, sitemaps, robots.txt, and structured data (schema markup).
  • Familiarity with CRO and A/B testing methodologies to complement SEO efforts.
  • Analytical mindset with strong problem-solving skills and attention to detail.
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams.

Preferred Qualifications:

  • Experience in international SEO or multi-language website optimization.
  • Prior experience working with e-commerce or B2B SaaS companies.
  • Google Analytics and Google Ads certifications (preferred but not required).
What You Should Know About Senior SEO Specialist, Weekday AI

Are you an experienced SEO wizard ready to take your expertise to the next level? If so, we have an exciting opportunity for you! Our client, a leading digital marketing agency, is on the lookout for a Senior SEO Specialist with over 7 years of hands-on experience. In this full-time role, you'll be a crucial member of the team, responsible for developing and executing innovative SEO strategies that enhance organic visibility and drive targeted traffic. Your deep expertise in technical SEO, on-page and off-page optimization, and keyword strategy will set you apart in this dynamic field. You will conduct detailed keyword research to pinpoint high-impact opportunities and lead regular technical audits to resolve site issues and enhance performance. Collaborating with content creators, you’ll ensure that our content resonates with our target audience while adhering to SEO best practices. Moreover, you'll be using top-tier tools like Google Analytics and SEMrush to track performance and provide actionable insights. If you're ready to stay ahead of industry trends and be part of a vibrant team making significant impacts on clients’ digital footprints, this is the job for you!

Frequently Asked Questions (FAQs) for Senior SEO Specialist Role at Weekday AI
What are the responsibilities of a Senior SEO Specialist at our client company?

As a Senior SEO Specialist at our client company, you will lead the development and implementation of comprehensive SEO strategies aimed at increasing organic search rankings and driving qualified traffic. This role involves conducting in-depth keyword research, performing regular technical audits, optimizing on-page elements, collaborating closely with the content team, and monitoring backlink profiles. You'll also generate insightful monthly SEO performance reports to keep stakeholders informed and make data-driven decisions.

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What qualifications are needed for the Senior SEO Specialist position at our client company?

To qualify for the Senior SEO Specialist position at our client company, you should have a minimum of 7 years of hands-on SEO experience, ideally in a high-growth or agency environment. A deep understanding of search engine algorithms, technical SEO elements, and strong experience with major SEO tools such as Google Analytics and SEMrush are essential. Excellent communication skills and the ability to collaborate with cross-functional teams are also necessary for success in this role.

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What SEO tools are preferred for the Senior SEO Specialist role at our client company?

In the Senior SEO Specialist role at our client company, familiarity with a variety of SEO tools is crucial. Some of the preferred tools include Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog. Proficiency in these tools allows you to track performance metrics, conduct thorough audits, and continually optimize strategies for better results across digital properties.

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How does a Senior SEO Specialist at our client company contribute to the overall digital marketing strategy?

A Senior SEO Specialist at our client company plays a pivotal role in the overall digital marketing strategy by developing innovative SEO strategies that align with broader marketing goals. By improving organic visibility and driving targeted traffic to the websites, you help the company achieve desired conversion rates while also enhancing the user experience. Your expertise ensures that SEO efforts are integrated into content creation, website optimization, and technical development, reinforcing the overall digital approach.

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What type of companies would a Senior SEO Specialist at our client company typically work with?

A Senior SEO Specialist at our client company typically works with a diverse range of clients, including e-commerce businesses and B2B SaaS companies. This experience allows you to tackle unique SEO challenges and optimize websites for varied audiences, ultimately driving greater success for each client. Gaining exposure to international SEO and multi-language website optimization may also be part of the role, broadening the scope of your expertise.

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Common Interview Questions for Senior SEO Specialist
Can you describe your experience with technical SEO?

When answering this question, focus on specific projects or audits you've conducted, detailing the challenges you encountered and the solutions you implemented. Mention tools you used, like Screaming Frog, to identify issues and how you collaborated with teams to resolve them and improve site performance.

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How do you approach keyword research?

Discuss your methodology for keyword research, emphasizing your strategies for identifying high-impact keywords. Mention the tools used, like SEMrush or Ahrefs, and how you analyze competition, search volume, and relevance to target audiences. Don't forget to share how these insights shaped your SEO strategies.

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What are your strategies for acquiring high-quality backlinks?

Focus on ethical link-building strategies you've used in previous roles. Discuss how you've collaborated with content teams to create shareable assets, conducted outreach to relevant websites, and analyzed backlink profiles to ensure quality. Providing examples of successful campaigns will strengthen your response.

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How do you stay updated with SEO trends and algorithm changes?

Highlight the resources and tools you utilize to stay informed, such as industry blogs, webinars, and forums. Emphasize specific instances where you've adapted your strategies in response to algorithm updates or emerging trends, showcasing your proactive approach to SEO.

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Could you explain your experience with on-page SEO optimization?

Provide a detailed overview of the on-page elements you focus on, such as title tags, meta descriptions, header tags, and content optimization. Discuss specific success stories where your optimizations resulted in improved rankings or traffic, demonstrating your expertise in this critical area of SEO.

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What is your process for creating an SEO performance report?

Discuss the key performance indicators (KPIs) you track, like organic traffic, rankings, and conversions. Describe the tools you utilize to gather data, such as Google Analytics, and how you present insights to stakeholders, ensuring clarity and actionable recommendations are included.

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How do you ensure collaboration with cross-functional teams?

Illustrate your communication strategies when collaborating with developers, content creators, and other stakeholders. Discuss how you align SEO goals with their objectives, emphasizing a team-building approach and fostering a shared understanding of the importance of SEO in achieving broader goals.

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What challenges have you faced in your SEO career and how did you overcome them?

Share specific challenges, such as a drop in rankings or a difficult client project, and detail the analytical processes you undertook to identify the root causes. Discuss the strategies implemented to overcome these challenges, whether through technical fixes, content adjustments, or link-building campaigns.

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What role does content play in SEO, according to your experience?

Express your understanding of the synergy between content and SEO, explaining how high-quality, relevant content enhances user engagement and boosts rankings. Share examples of successful content strategies you've implemented that align with SEO goals to demonstrate the critical nature of this relationship.

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How would you approach a website that is not ranking well?

Outline a systematic approach to diagnosing issues through technical audits, keyword analysis, and content evaluation. Discuss specific steps you'd take to address on-page and off-page factors while prioritizing actions based on potential impact, showcasing your strategic thinking in improving performance.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 15, 2025

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