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CRM Manager (Remote)

Washmen is revolutionizing the way people approach laundry. As the leading mobile laundry app in the UAE, we serve over 50,000 loyal customers who trust us to simplify their lives with seamless, reliable, and innovative laundry solutions. With a focus on quality, convenience, and sustainability, Washmen is setting new standards in garment care, home cleaning, and beyond.We’re growing fast and looking for creative minds to join us on this journey of transformation!



Job Description:As the CRM Manager, you will take ownership of developing and implementing customer relationship management strategies that focus on building stronger connections with our existing customers and most importantly, maximizing our sales.


Your goal will be to drive customer retention, enhance engagement, and maximize lifetime value through personalized and data-driven communication. This role requires a hands-on approach to lifecycle campaign management, customer segmentation, and performance analysis to ensure we are meeting business goals effectively.


Key Responsibilities:

1. Strategy Development:

Create and execute comprehensive CRM strategies aimed at improving customer loyalty and driving repeat business.

  Identify opportunities to enhance the customer journey and implement strategies to address gaps.

2. Campaign Management:

Design, manage, and optimize lifecycle marketing campaigns on Leanplum across channels, including email, WhatsApp, push notifications, and in-app messaging.

 Ensure campaigns are personalized, relevant, and aligned with customer segments.

3. Customer Insights and Segmentation:

Leverage customer data to identify key segments, behaviors, and preferences.

  Continuously refine segmentation strategies to deliver tailored messages and offers based on feedback from customers done through CRM insight goals.

4. Collaboration:

Work closely with marketing, product, and data teams to ensure a unified customer experience.

  Partner with creative teams to produce compelling CRM content that resonates with target audiences.

5. Performance Analysis:

Monitor key CRM metrics - churn rates, retention rates, customer LTV and use them as a basis to drive your new campaign ideation / implementation.

  Analyze campaign results and provide actionable recommendations for improvement.


Self-starter with excellent time management skills, capable of working independently and driving projects forward proactively.


Why Join Washmen?Be part of a brand that’s revolutionizing an essential industry.Work alongside a passionate and driven team dedicated to creativity and innovation.Create for a growing audience of 50,000 loyal customers, directly impacting their experience and connection with the brand.Enjoy a role where your ideas and designs will play a key part in driving Washmen’s growth and innovation.


Enjoy Public Holidays as per UAE government announcements.

Receive 22 paid vacation days and 15 paid sick days annually.

Enjoy the flexibility of a remote position, while adhering to UAE working hours.





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What You Should Know About CRM Manager (Remote), Washmen

Are you ready to make a significant impact at Washmen as a CRM Manager? As the leading mobile laundry app in the UAE, we are on a mission to revolutionize the laundry experience for our customers. With over 50,000 loyal users, we focus on quality, convenience, and sustainability. In this role, you’ll spearhead developing and implementing customer relationship management strategies that foster deeper connections, drive customer retention, and maximize lifetime value. Your hands-on approach will involve managing lifecycle campaigns, customer segmentation, and performance analysis. You’ll design and optimize lifecycle marketing campaigns across various channels like email, WhatsApp, push notifications, and in-app messaging, ensuring they resonate with our diverse customer segments. Collaboration is key at Washmen; you will work closely with the marketing, product, and data teams to create a unified customer experience. Your insights will inform our strategies and enhance the customer journey while monitoring key performance metrics like churn and retention rates will help guide your campaign ideation. If you are a self-starter with excellent time management skills and a creativity-driven mindset, this is the perfect role for you! Join us in shaping a brand that impacts an essential industry while enjoying flexibility, professional growth, and time off to recharge. At Washmen, your ideas will play a vital role in our journey towards innovation and success.

Frequently Asked Questions (FAQs) for CRM Manager (Remote) Role at Washmen
What responsibilities does a CRM Manager at Washmen have?

As a CRM Manager at Washmen, you will be responsible for developing and executing customer relationship management strategies aimed at increasing customer loyalty and retention. Your role includes lifecycle campaign management, customer segmentation based on behavioral data, and performance analysis of key CRM metrics. You will collaborate closely with various teams to create a holistic customer experience and ensure all marketing campaigns resonate with our audience.

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What qualifications are required for the CRM Manager position at Washmen?

To excel as a CRM Manager at Washmen, candidates should possess a strong background in marketing, data analysis, and customer relationship management. Experience with CRM tools and lifecycle marketing campaigns is essential, along with excellent communication and project management skills. A creative mindset and proven ability to work independently in a remote setting are also important for this role.

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How can the CRM Manager improve customer engagement at Washmen?

The CRM Manager can enhance customer engagement at Washmen by implementing personalized marketing strategies based on customer data insights. Developing targeted campaigns that address customer needs and preferences, combined with lifecycle marketing across multiple channels, will help create relevant touchpoints. Continuously monitoring engagement metrics will ensure that strategies are refined and optimized for maximum impact.

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What types of campaigns will a CRM Manager run at Washmen?

A CRM Manager at Washmen will manage a variety of lifecycle marketing campaigns using platforms like Leanplum. These may include email marketing, WhatsApp campaigns, push notifications, and in-app messaging. The focus will be on designing personalized campaigns that align with customer segments, ensuring effective communication that drives customer loyalty and repeat business.

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What benefits can a CRM Manager expect when joining Washmen?

Joining Washmen as a CRM Manager comes with a range of benefits, including enjoying public holidays as per UAE government announcements, 22 paid vacation days, and 15 paid sick days annually. The position also offers the flexibility of remote work while adhering to UAE working hours, allowing for a healthy work-life balance in a vibrant and innovative company.

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Common Interview Questions for CRM Manager (Remote)
Can you explain your approach to developing CRM strategies in your previous roles?

In developing CRM strategies, I begin by analyzing customer data to identify key segments and behaviors. I prioritize understanding the customer journey and identifying pain points in order to create tailored communication strategies. Evaluating the effectiveness of past campaigns informs my decisions for future initiatives.

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How would you segment customers for targeted campaigns?

Segmenting customers involves utilizing data analytics to categorize them based on demographics, engagement levels, and purchase behaviors. I would consider factors such as frequency of use, average purchase value, and interactions with previous campaigns in order to tailor messaging that resonates with each segment.

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What key metrics do you use to measure the success of CRM campaigns?

I focus on several key metrics to evaluate CRM campaign success, including churn rate, retention rate, customer lifetime value, and engagement metrics like open and click-through rates. Analyzing these metrics helps to determine what's working and where adjustments are needed to optimize future campaigns.

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Describe a time when you had to improve a poorly performing campaign.

In a past role, I encountered a campaign that had low engagement rates. I conducted a deep analysis of customer feedback and the campaign's segmentation strategy. By adjusting the messaging and personalizing content based on customer preferences, the revised campaign saw a significant increase in engagement and conversion rates.

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How do you ensure effective collaboration between marketing and product teams?

Effective collaboration is achieved through regular meetings and open communication. I ensure both teams are aligned on goals and understand how CRM strategies impact their objectives. Using tools to share insights and campaign results fosters a collaborative environment where ideas can flow freely.

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What CRM tools and technologies are you proficient in?

I have extensive experience with CRM tools like HubSpot, Salesforce, and Leanplum. I am comfortable using data analytics platforms to assess campaign performance and customer insights which help drive decision-making in my strategies.

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What creative approaches have you taken in previous campaigns?

In previous roles, I've employed creative strategies such as user-generated content, interactive surveys, and gamified campaigns to engage customers. These approaches not only increased engagement but also fostered a sense of community among users.

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How do you stay updated on industry trends and best practices in CRM?

I stay informed through industry publications, attending webinars, and participating in online marketing communities. Networking with other professionals and continuing education through courses on data analytics and CRM strategies also helps me stay ahead of trends.

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How would you approach a campaign targeted at improving customer retention?

To improve customer retention, I would begin by analyzing customer behavior to identify at-risk segments. By implementing personalized re-engagement strategies, such as exclusive offers or feedback requests, I aim to address specific concerns and reinforce the customer's connection to the brand.

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What role does data analysis play in your CRM strategy?

Data analysis is crucial for my CRM strategy as it informs every step, from audience segmentation to campaign optimization. It enables me to understand customer preferences, predict behaviors, and measure the effectiveness of campaigns, allowing for adjustments to ensure optimal engagement and results.

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Full-time, remote
DATE POSTED
February 5, 2025

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