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Senior Director, Business Development - Travel & Hospitality

Who We AreWillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients' digital portfolios over the years.In January 2023, WillowTree was acquired by TELUS Digital Experience (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.Location and FlexibilityThis role will be in a Work From Near (Hybrid) capacity based in one of the following offices: Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH OR in a Work From Anywhere (Remote) capacity with travel (40-50% of the time) to clients and WillowTree offices expected.The OpportunityThe Senior Director, Business Development role is responsible for leading relationships with key strategic accounts, and for cultivating relationships with key prospective accounts. This role will focus on our Travel & Hospitality industry vertical. The Senior Director will ensure that all aspects of account work, from strategic development to execution, exceed client expectations. While working with Business Development and Marketing leadership on a combination of product, brand, market, and sales strategies, the Senior Director will coordinate new leads, field new business opportunities, and win new business.WillowTree’s Business Development team encompasses a range of skilled professionals who drive innovation and growth on the front lines of client engagement. As a team, we rally around three distinct areas in the client journey map: Prospecting, Pursuit, and Expansion. A few responsibilities across our team include: identifying new relationships and opportunities, nurturing ongoing relationships with client partners, contracting agreements, writing proposals, pitching our services to prospective clients, and more.Responsibilities• Identify target accounts to optimize services and communicate WillowTree's capabilities to clients• Competently articulate product features to successfully implement technology solutions• You’ll collaborate with our Solutions Architects and Product teams to craft executive-level proposals, pitches, and SOWs for prospective and existing clients• Cultivate and extend existing C-level relationships with current clients• You’ll team up with our delivery leadership to respond to opportunities and team-sell through RFP responses or other types of sales cycles• Advise WillowTree’s internal teams on industry and vendor trends to remain well-positioned to assist our clients• You must have the ability to travel up to 25% for client visits, pitches, and conferences if based in one of our office locations. A higher percentage (~40%) of travel will be expected for remote team members to maintain a frequent presence in our office locations.Competencies• Deep experience in a digital product professional services agency/consultancy engaged with F5000-level Travel & Hospitality client accounts• Balance of both growth strategy project work as well as operational project responsibilities including digital transformation. In addition, the ideal candidate has had the opportunity to manage teams and multiple work streams• Ability to identify and characterize business issues, while demonstrating a ‘nose for value’ to discern what is important• Scope and plan underlying analyses that will yield critical answers to the questions at hand. Understand the required data to complete the analysis and procure them accordingly. Deliver timely, zero-defect execution of analysis. Leverage quantitative tools for the analytical "heavy lifting.” Analyze data and translate findings into meaningful insights and recommendations• Ability to communicate effectively and succinctly, both verbally and on paper, and across all levels of an organization. The ideal candidate excels in client relationships/communication and possesses the executive presence to influence appropriate senior stakeholdersBonus Points• An engineering or computer science degree/background• Master’s Degree in Business AdministrationWhy WillowTree?We offer a place to be yourself.Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

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What You Should Know About Senior Director, Business Development - Travel & Hospitality, WillowTree

Join the team at WillowTree as a Senior Director of Business Development in the Travel & Hospitality sector and be a part of something truly transformative! In Durham, NC, you will take charge of building and nurturing relationships with key strategic accounts while exploring exciting opportunities with prospective clients. Your role is all about ensuring that we not only meet but exceed client expectations at every turn. Working closely with our talented Business Development and Marketing teams, you'll help shape our approach to product offerings and market strategies. We're looking for someone who can skillfully articulate our innovative solutions and collaborate with our Solutions Architects on impactful proposals and pitches. With a blend of strategic thinking and hands-on experience in a digital consultancy setting, your contributions will drive growth while showcasing the exceptional value of WillowTree's services. As part of this vibrant culture, you’ll benefit from a hybrid work environment, allowing flexibility and on-site interaction, as well as opportunities for travel to our various offices. This role promises ample growth opportunities in an inclusive atmosphere that celebrates diversity and encourages personal and professional development—where will your journey with WillowTree take you?

Frequently Asked Questions (FAQs) for Senior Director, Business Development - Travel & Hospitality Role at WillowTree
What are the key responsibilities of a Senior Director, Business Development at WillowTree?

The Senior Director, Business Development at WillowTree is responsible for cultivating relationships with strategic accounts within the Travel & Hospitality vertical. This includes identifying target accounts, articulating WillowTree's capabilities, leading RFP responses, and collaborating with internal teams to ensure delivery exceeds client expectations. Your role will also involve nurturing C-level relationships, analyzing industry trends, and crafting executive-level proposals to win new business opportunities.

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What qualifications are needed to apply for the Senior Director, Business Development position at WillowTree?

To be a strong fit for the Senior Director, Business Development role at WillowTree, candidates should possess deep experience in a digital consultancy, particularly with Fortune 5000 Travel & Hospitality clients. A successful candidate typically has a growth-oriented mindset, operational project management skills, and the ability to effectively communicate with senior stakeholders. An engineering or computer science background, along with a Master’s Degree in Business Administration, is a bonus.

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How does WillowTree support career development for a Senior Director, Business Development?

WillowTree is committed to fostering an environment where team members can reach their fullest potential. As a Senior Director, Business Development, you'll find an emphasis on professional growth, including dedicated time for innovation projects and an annual stipend for personal development pursuits. The company values diverse perspectives and provides opportunities for team members to thrive and contribute meaningfully.

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What travel commitments are involved with the Senior Director, Business Development role at WillowTree?

The Senior Director, Business Development role at WillowTree involves a travel commitment of 40-50% for remote employees, which helps maintain a presence with clients and within office locations. For those based in office locations, the travel requirement is up to 25%. This structure allows for a blend of collaborative in-person interactions and remote flexibility.

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What makes the culture at WillowTree unique for the Senior Director, Business Development position?

The culture at WillowTree is built on principles of inclusivity, diversity, and professional growth. As a Senior Director, Business Development, you'll be part of a supportive environment that values team members' unique backgrounds and perspectives. The focus on collaboration, innovation, and community makes WillowTree a place where individuals can thrive and contribute towards crafting exceptional digital experiences.

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Common Interview Questions for Senior Director, Business Development - Travel & Hospitality
How do you approach building relationships with key strategic accounts?

To build meaningful relationships with key strategic accounts, I focus on understanding the client's needs thoroughly, establishing trust through transparent communication, and ensuring I deliver consistent value. By proactively addressing their challenges and goals, I can foster a collaborative environment that leads to successful partnerships.

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Can you discuss a successful business development strategy you implemented in your previous roles?

In my previous roles, I developed a multi-channel outreach strategy that included personalized messaging for potential clients in the Travel & Hospitality sector. By tailoring our approach to align with their specific pain points and demonstrating how our solutions could meet their needs, we secured several high-value contracts and expanded our market presence significantly.

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What metrics do you use to measure success in business development?

I use a variety of metrics to measure success in business development, including the number of new leads generated, conversion rates, client retention rates, and overall revenue growth attributable to new business efforts. Additionally, qualitative feedback from clients about relationship quality and satisfaction is also vital in assessing our impact.

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How do you stay updated on industry trends to benefit clients?

To stay updated on industry trends, I regularly engage with industry publications, attend relevant conferences, and cultivate relationships with thought leaders in the Travel & Hospitality space. I also leverage networking opportunities to discuss insights with peers and gather intelligence that informs our business strategies.

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What role does collaboration play in your approach to business development?

Collaboration is crucial in business development. I believe that working closely with cross-functional teams, such as marketing and delivery leadership, allows us to create tailored proposals and align services to meet clients' unique needs effectively. This teamwork enhances our ability to secure and maintain strategic relationships.

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Describe a challenge you faced in business development and how you overcame it.

A significant challenge I faced involved securing a contract with a hesitant client in the Travel & Hospitality sector. I overcame this by conducting thorough research into their challenges and presenting a tailored solution that addressed their specific pain points. Through persistent follow-ups and demonstrating our expertise, we eventually won their business.

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What skills do you consider essential for a Senior Director in Business Development?

Essential skills for a Senior Director in Business Development include excellent communication and negotiation skills, strategic thinking, the ability to analyze market trends, and a strong understanding of digital consultancy practices. Furthermore, relationship-building and project management skills are critical for navigating client engagements effectively.

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How do you prioritize your business development efforts?

I prioritize my business development efforts by assessing the potential value of each opportunity, understanding the alignment with our strategic goals, and considering the client’s needs. I also utilize a CRM system to track leads and ensure I focus on high-impact activities that can drive growth.

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How would you handle a conflict with a client during the business development process?

Handling conflict with a client requires timely and empathetic communication. I would approach the situation by listening to their concerns, acknowledging their feelings, and working collaboratively to find a resolution. Building trust through transparency and commitment to their satisfaction is key to maintaining a positive relationship.

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What excites you the most about working at WillowTree as a Senior Director?

I am particularly excited about the opportunity to work at WillowTree due to its commitment to innovation and inclusive culture. The chance to lead business development in the Travel & Hospitality sector allows me to engage with fascinating clients while contributing to transformative digital experiences. The company's focus on professional growth and diversity aligns with my values and aspirations.

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December 18, 2024

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