Marketing Manager (Native Ads)

The Marketing Manager (Native Ads) at Winona will be responsible for developing native advertising strategies aligned with client objectives, managing and optimizing campaigns on platforms like Taboola and Outbrain, and utilizing data-driven insights to enhance performance. This role also includes audience segmentation, budget management, and collaboration with creative teams to produce engaging ad content.

Candidates applying for the Marketing Manager (Native Ads) position at Winona should possess at least 2 years of experience in digital media marketing, with an emphasis on native advertising. Familiarity with programmatic advertising platforms and strong analytical skills to interpret complex data are essential, along with excellent communication and attention to detail.

The Marketing Manager at Winona will primarily work with native advertising platforms such as Taboola and Outbrain. Experience with additional programmatic advertising platforms like Google DV360 and Amazon DSP is a plus, allowing for a more comprehensive campaign execution.

The Marketing Manager at Winona plays a crucial role in campaign optimization by monitoring real-time performance data, implementing A/B testing, and making data-driven adjustments to enhance key performance indicators such as CTR, CPC, and ROAS, ensuring maximum effectiveness of advertising efforts.

Winona offers a range of benefits for its Marketing Manager (Native Ads), including flexible working hours, unlimited PTO, health insurance options, referral bonuses, financial support for online courses, and a fun, casual work environment that fosters employee engagement and virtual gatherings.

When developing a native advertising strategy, I start by aligning the strategy with client objectives and identifying target audiences through data analysis. Incorporating A/B testing and performance metrics helps refine approaches for future campaigns.

I have extensive experience managing campaigns on platforms like Taboola and Outbrain, where I strategically created and optimized ads based on audience engagement and performance data, ultimately driving better results.

Key metrics I track include CTR, CPC, CPM, and ROAS. These metrics provide insights into engagement levels, cost efficiency, and return on investment, allowing for informed adjustments to ongoing campaigns.

I stay updated on advancements in native advertising technologies by subscribing to industry newsletters, attending webinars, participating in professional groups, and continuously experimenting with new tools in my campaigns.

I've successfully managed budgets across multiple campaigns, ensuring both compliance to spending limits and achievement of KPIs through careful planning, monitoring, and reallocating funds based on performance insights.

I leverage analytical tools to dissect campaign data, focusing on performance metrics that matter. This approach helps refine targeting strategies and maximize reach, effectively optimizing future campaigns.

I use a mix of first-party, second-party, and third-party data to create detailed audience segments. Techniques like retargeting and lookalike audiences also play a significant role in enhancing campaign efficiency.

Collaboration with creative teams is vital as it ensures that the ad content aligns with audience expectations and the messaging is compelling. This synergy drives higher engagement and campaign success.

If a campaign underperforms, I conduct an analysis to identify issues, experimenting with A/B testing on ad copy or targeting to find the most effective strategy. Adjustments are made quickly to improve performance.

I prioritize tasks based on urgency and impact, maintaining a flexible mindset that allows for adaptation as new data comes in. Effective time management, scheduling, and organization enable me to juggle multiple campaigns successfully.