Director of Content Marketing

Join us. Let’s make a direct impact in healthcare.

Being an Iodine employee means becoming part of something bigger - using clinical AI technology to drive smarter healthcare processes and positively impact patient care.

Who we are:

Recognized as one of Austin’s best places to work, we are a collaborative and dedicated team with innovation built into our DNA. Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations - by automating complex clinical tasks, generating insights and empowering intelligent care. Powered by one of the largest sets of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.

What you’ll do: 

Content Strategy & Leadership:

• Develop and implement a comprehensive content strategy to educate, engage, and convert enterprise B2B audiences.

• Align product and customer storytelling with key business strategies, emphasizing how Iodine’s solutions drive measurable success.

• Establish benchmarks and KPIs to measure content performance and continuously refine the strategy.

Content Creation & Optimization:

• Create and edit high-quality content, including blogs, whitepapers, case studies, webinars, infographics, videos, and more.

• Optimize content for SEO and track its performance using analytics tools, ensuring it drives meaningful engagement.

• Manage the end-to-end production process with internal team members, contractors, and external vendors. Partner with the Demand Generation & Revenue Operations teams to distribute content. 

Social Media Management:

• Develop and manage Iodine’s social media presence to ensure consistent, engaging messaging across platforms. Create tracking mechanisms and goals. 

• Craft posts and campaigns that reflect thought leadership, customer success, and market innovation.

Collaboration & Integration:

• Collaborate with product marketing, sales, and customer success teams to ensure content aligns with customer needs and market trends.

• Partner with the broader marketing team to integrate content into demand-generation campaigns, thought leadership initiatives, and sales enablement efforts.

Thought Leadership & Industry Recognition:

• Identify and pursue opportunities for thought leadership to position Iodine as an industry leader.

• Develop and review content for speaking engagements, press releases, bylined articles, and awards submissions to enhance brand recognition.

Content Calendar Management:

• Maintain and execute a content calendar to ensure a steady cadence of impactful content that aligns with marketing and organizational goals.

What we’d love to see:

• Proven experience in content marketing, digital marketing, and storytelling within a B2B environment, preferably SaaS or technology.

• Exceptional writing and editing skills, with the ability to create content that resonates with diverse enterprise audiences.

• Hands-on experience with social media strategy and management across key platforms.

• Strong project management skills, with a proven ability to prioritize and meet deadlines in a fast-paced environment.

• A collaborative mindset, capable of working cross-functionally with product marketing, sales, and customer success teams.

• Proactive, self-starter attitude with a passion for creating impactful content that drives business outcomes.

Preferred Qualifications:

• 5-10 years of work experience as a Content Strategist, Content Manager, or similar role, with at least 5 years in healthcare or healthtech.

• Deep understanding of the healthcare landscape and the challenges faced by clinicians, administrators, and health systems.

• Established portfolio showcasing diverse content formats, including customer success stories, thought leadership, and digital campaigns.

Please include your resume, a portfolio or links to your published work when applying.

Please note this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

What we offer:

• Comprehensive Healthcare: Fully covered medical, vision, and dental benefits for employees, plus generous dependent coverage.

• Telehealth Services: Convenient access to telehealth services tailored for remote work.

• Savings Accounts: Tax-advantaged savings accounts for healthcare and dependent care expenses.

• Ancillary Benefits: Life, AD&D, and disability insurance paid by Iodine for peace of mind.

• Retirement Plan: Competitive 401(k) retirement plan with a considerable company match.

• Extra Life Insurance: Optional additional life insurance coverage for you and your dependents.

• Accident Insurance: Financial protection against unexpected accidents and critical health issues.

• Critical Illness Insurance: Provides financial support for medical costs and living expenses during serious illness.

• Hospital Indemnity Insurance: Additional support for hospital-related expenses through indemnity insurance.

• Pet Insurance: Affordable options for discounted pet insurance.

• Legal and Identity Protection: Legal and ID theft protection to safeguard personal information.

• Employee Assistance: Confidential employee assistance program for personal and professional challenges.

• Education Allowance: Annual funding for educational pursuits and continuing education to support professional development and skill enhancement.

• Reimbursements: Annual reimbursement for eligible wellness expenses, monthly reimbursement for cell phone and WiFi costs, and a one-time equipment allowance for creating a comfortable home office.
  

Why should you join Iodine?
This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive smarter healthcare processes through technology, so hospitals can stay focused on patient care. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about our company culture on Built In Austin  and on our website at www.iodinesoftware.com.