Programmatic Marketing Manager

As a Programmatic Marketing Manager at Winona, your responsibilities will include developing comprehensive advertising strategies, executing and managing campaigns on multiple Demand-Side Platforms (DSPs), monitoring campaign performance, and providing actionable insights based on data analysis. You'll work on audience targeting strategies and collaborate with various teams to ensure campaigns meet client objectives.

To become a Programmatic Marketing Manager at Winona, you should possess strong analytical skills, in-depth knowledge of programmatic platforms like Google DV360 and The Trade Desk, and experience with ad serving technologies. A comprehensive understanding of digital marketing channels and excellent communication skills are essential. Adaptability to industry trends is also key.

At Winona, we prioritize professional development by offering financial support for online courses and ongoing learning opportunities. As a Programmatic Marketing Manager, you will be encouraged to stay updated on industry trends and technologies, fostering both your personal and professional growth.

In your role as a Programmatic Marketing Manager at Winona, you will utilize a variety of tools including ad servers, DSPs, Data Management Platforms (DMPs), and analytics platforms. Staying informed about the latest programmatic technologies will be essential in optimizing our advertising campaigns.

As a Programmatic Marketing Manager at Winona, you can expect a fun and casual work environment. With flexible hours and the ability to work remotely, you'll be part of a diverse global team that values each member's contributions and fosters engaging activities to promote team bonding.

When answering this question, discuss specific platforms you have used, your familiarity with them, and any successful campaigns you've managed. Highlight how these experiences have prepared you for the role at Winona.

Share your approach to optimization, including how you monitor key performance indicators (KPIs), make data-driven adjustments, and utilize A/B testing to improve outcomes. Provide an example to illustrate your method.

Discuss the various audience targeting strategies you've implemented, such as retargeting, lookalike audiences, and contextual targeting. Explain how these strategies have impacted your campaign results in the past.

Talk about your experience in budget allocation and management, including tools you use for tracking spending and ensuring campaigns stay within budget while achieving performance goals.

Explain how you analyze cross-platform data to gain insights into your campaigns. Include specific metrics you monitor and how you translate these findings into actionable recommendations.

Highlight the importance of teamwork in achieving campaign success. Provide examples of how you've collaborated with creative teams or data analysts, and emphasize your ability to communicate complex data insights to stakeholders.

Share your strategies for continuous learning, such as following industry blogs, participating in webinars, and joining professional networks. This shows your commitment to growth in the field.

Discuss a specific challenge and how you tackled it, demonstrating problem-solving skills and adaptability. Highlight the lessons you learned and how they have improved your future work.

Share a specific campaign, including its objectives, strategies employed, and results achieved. This gives you a chance to showcase your achievements and how they align with Winona's mission.

Express your enthusiasm for Winona’s mission in telemedicine and how your skills align with their goals. Demonstrate your passion for making a difference in women’s health through effective programmatic marketing.