Property Revenue Directory - Texas Rattlers

Who We Are:

• Job Requirements

• Develop a deep understanding of assigned market(s), including fan demographics, audience segmentation, consumer spending habits, effective marketing channels and cross promotional opportunities
• Research, identify and build relationships with new and existing contacts, including local venues, media, teams, corporations and business associations, to develop opportunities that drive incremental revenue
• Develop, present and execute a comprehensive and clearly defined revenue-based business plan that accelerates and achieves aggressive, profitable revenue goals
• Execute a complete marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions and PBR internal assets such as social, digital, live event, editorial and TV
• Evaluation of all aspects of live event revenue and ROMI, including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, pricing models, sponsorship and sales, non-traditional revenue and third party partnerships
• Act as PBR’s ambassador and advocate and fully integrate with counterparts at WME | IMG to leverage and maximize all opportunities with the PBR
• Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
• Work with Finance/Accounting to manage event budgets and drive cost efficiencies
• Forecast revenue projections, perform risk analysis, and manage costs with PBR Teams marketing budgets
• Adept in adaptability and change management
• Maintain key metrics and provide weekly, monthly and quarterly reports to the VP, Marketing
• Additional duties as assigned

• Knowledge, Skills & Experience in developing and executing strategic marketing plans and campaigns

• Development of revenue-based business plans as well as short and long-term strategic marketing plans
• Experience purchasing and negotiating television, radio, OOH and digital advertising buys
• Budget development, management and forecasting skills
• Demonstrated successful experience in making written and oral presentations
• Exceptional oral and written communications skills
• Excellent organizational, planning and project management skills with a strong knowledge of event management including event planning, execution and marketing
• Ability to manage multiple projects simultaneously with varying priorities and deliver results on time and under budget
• A team player with the ability to achieve success in a changing environment
• Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
• Previous sports and event marketing and sales experience - preferred
• Ticketing experience or venue box management experience – preferred

• Education & Formal Training:

• B.A./B.S. Marketing, Business, Economics, Journalism, Public Relations

• Experience:

• 10 or more years of experience in Sports or Live Event Marketing

• Working Conditions:

• Normal office hours Monday-Friday, with some evening and weekend work
• 4 days in office - Stockyards, Fort Worth, TX
• Travel to events and meetings up to 25% of the time