Marketing Associate Director - (Global Demand Generation)

Marchex has been delivering innovative revenue generation and business optimization solutions for our customers since our founding in 2003, and as a public company since 2004. Marchex harnesses the power of AI and omnichannel conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world’s most innovative and successful brands.Job OverviewThe Demand Generation Campaign Manager is responsible for designing, creating, executing, and monitoring multi-channel integrated campaigns for the automotive industry. As a Campaign Manager, you will design and execute integrated marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs. You will contribute towards the Marketing team's quarterly pipeline commitments while working with Product Marketing and Sales to execute high-quality integrated campaigns. Plans will include targeted account-based marketing strategies across email, web, social, content, and events, collaborating closely with the rest of the Demand Generation Team to ensure all marketing programs are leveraged in account plans.Job ImpactThe Demand Generation Manager ensures the continued success of Marchex by delivering the right marketing motions, to the right verticals, at the right time, and to customers showing intent, to deliver a pipeline of high-quality leads to our sales team. In addition, you will be on the leading edge for marketing unique Artificial Intelligence (AI) technology to the B2B market.Outline of Duties and Responsibilities• Support marketing pipeline goals by executing vertically aligned demand-generation campaigns that deliver high-quality Marketing Qualified Leads (MQLs).• Work closely with vertically aligned Product Marketing Managers to identify campaign themes, messaging maps, personas, buyer journeys, full-funnel content, and campaign orchestration.• Utilize Account Based Marketing (ABM) programs and tactics for top-100 verticalized accounts.• Create and manage campaigns by writing copy, a/b testing, setting up campaigns in Salesforce, HubSpot, SalesLoft, etc., that deliver results and report on the impact.• Create urgency, develop a strong knowledge of Marchex product offerings, and work well cross-functionally.• Forecast and measure the impact of demand creation activities on sales pipeline and bookings; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.• You will be measured on campaigns in market, MQLs, conversions to Sales Accepted Leads (SALs), and pipeline creation.• Collaborate closely with the other Demand Generation Team members to ensure all marketing programs are leveraged in account plans.• Support the vision and values of the company through role modeling and encouraging desired behaviors.• Participate in various company initiatives and projects as requested.Experience, Skills and Qualifications• Bachelor’s degree in marketing preferred or equivalent experience required.• 3+ years’ experience on a lead generation team including ABM motions.• Demonstrated history of running demand generation campaigns to the auto industry.• Ability to work as part of a team as well as successfully function independently.• Demonstrated ability to see tasks through to successful completion.• Results-driven, self-starter with demonstrated pipeline creation.• Excellent verbal and written communication skills with demonstrated ability to communicate clearly and effectively.• Overall positive attitude, team-player orientation, and willingness to be flexible in a changing environment.• Familiarity with MS Office, Teams, HubSpot, Salesforce, Salesloft, and SalesIntel. Experience with Demandbase is a plus.• Experience working with large datasets and knowledge of Excel.Working ConditionsThe job conditions for this position are in a standard office setting and may be fully or partially remote. Employees in this position use PC and phone on an ongoing basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.BenefitsMarchex is committed to the wellbeing of our employees. To ensure that every employee has the support they need Marchex offers a comprehensive benefits package. Some of these benefits may include, but are not limited to: Medical, Dental, Vision insurance; Life & Disability, Employee Assistance Program, Paid Holidays, Generous PTO, and Retirement Savings (401k/ RRSP). The benefits package offered may differ by location.Compensation($63,900 - $85,000 USD)The compensation range listed above may include base salary and short and/or long-term incentives. Exact compensation may vary based on skills, experience, and location.Marchex’s commitment to diversityWe value a diverse workplace. Marchex is committed to employing people from diverse backgrounds and we actively demonstrate inclusiveness through fair, equitable and accessible hiring practices. We recognize the strength that comes from different experiences, backgrounds and perspectives and welcome candidates who identify as visible minorities, Indigenous people, persons with disabilities, and persons within the LGBTQ+ community. We feel it is important as an organization that all people have access and opportunity to be employed, to be valued and to be respected. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection and placement process. Alternative format available on request.#J-18808-Ljbffr