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Data Scientist (Product)

The Role


We are looking for a Data Scientist who can leverage statistical tools, deep learning, and troves of marketing data to build innovative, reproducible data solutions for our teams and clients. In this role, you’ll work directly with Product and partnering cross-functionally with Data Strategy, Engineering, and Reporting Solutions to design machine learning workflows and statistical models that improve our clients’ marketing performance. The successful candidate will work collaboratively to develop models and integrate them into intuitive, user-friendly applications that deliver actionable insights. If you enjoy bridging the gap between cutting-edge data science and user-centric applications, this could be the perfect match!


Your solutions will scale as productized apps used by our industry-leading marketers to unlock new performance opportunities for our clients. You will have the opportunity to challenge the limits of what’s possible with data science and performance marketing, designing novel solutions through Time Series Analysis, Experimental Design, A/B Testing, Optimization, Reinforcement Learning, LLMs, etc.


At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.


We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance  and additional voluntary insurance

-Annual Class Pass Credits and more!

 

The anticipated annual salary for this role will range from $117,500 - $132,500, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.  The total compensation package for this role will include benefits (listed above).


*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship


Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.


#LI-JJ

#LI-Remote


You Will Be
  • Working closely with Product Development to identify high-impact business problems that can be solved by data science and machine learning methods
  • Building always-on solutions to optimize ad spend on myriad digital platforms
  • Developing multi-agent and hierarchical systems to improve multiple aspects of clients’ marketing performance
  • Conducting incrementality tests and building Media-Mix Models (MMMs)
  • Maintaining data science and machine learning workflows by fixing bugs or improving model performance if required
  • Articulating complex, technical results and methods to internal stakeholders
  • Occasionally join client meetings to understand client data problems and propose innovative solutions
  • Design, develop, and deploy machine learning models and statistical analyses to solve complex business problems.
  • Build and maintain front-end applications or dashboards to visualize and operationalize model outputs
  • Collaborate with back-end engineers to integrate APIs and ensure seamless data flow between models and applications
  • Create interactive user interfaces (UIs) that effectively communicate insights and model results


You Must Have
  • Degree in Computer Science, Engineering, Statistics, Economics, or any related quantitative discipline preferred
  • M.S. + 2 years of experience or B.S. + 4 years of relevant experience
  • Strong programming skills in R, Python & SQL
  • Work experience within the digital advertising or MarTech field
  • Demonstrable successes in delivering data-driven products, including being involved in all aspects of the product development life cycle
  • A deep understanding of statistical modeling and machine learning techniques
  • Experience solving complex optimization problems, preferably with reinforcement learning
  • Strong working knowledge with large data sets, preferably in the digital marketing domain 
  • Experience with cloud OLAP database platforms such as BigQuery and Snowflake
  • Strong communication skills, with both technical and non-technical audiences
  • Ability to work beyond familiar algorithms - to get out of one’s comfort zone and earnestly seek to integrate the best solutions to business challenges
  • Sincere interest in working towards the data-driven future of digital marketing within a fast-growing organization


Nice to Have
  • Solid knowledge of working with marketing and/or user acquisition data across a variety of industries
  • Experience with multi-armed bandit and biddings problems in a marketing setting
  • Working experience in developing and deploying to cloud providers such as AWS and Google Cloud Platform
  • Experience building solutions for multi-agent or hierarchical systems
  • Familiarity working with and building APIs
  • Working experience with front-end development (Shiny, Dash, D3, React, CSS, JavaScript, etc.)
  • Familiarity with CI/CD and MLOps practices


Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.


Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.


This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Average salary estimate

$125000 / YEARLY (est.)
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$117500K
$132500K

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What You Should Know About Data Scientist (Product), WPROMOTE

Wpromote is on the hunt for a talented Data Scientist to join our innovative team! If you're passionate about leveraging data to drive marketing performance, this opportunity might just be the perfect fit for you. In this remote role, you'll dive into an array of statistical tools, deep learning methods, and vast marketing datasets to design machine learning workflows that truly elevate our clients' outcomes. You won’t be working in isolation; collaboration is key here as you partner closely with Product, Data Strategy, Engineering, and Reporting Solutions teams. Your mission will be clear: develop, integrate, and deploy intuitive applications that provide actionable insights to our industry-leading marketers. There’s plenty of room to stretch your creative muscles, from implementing Time Series Analysis to experimenting with A/B Testing and Reinforcement Learning. Wpromote values inclusivity and supports employees at every career stage with perks like half-day Fridays, unlimited PTO, and flexible schedules. As a recognized Best Place to Work, we’re committed to fostering a culture where great work can thrive alongside great people. If the idea of being a crucial link between data science and user-centric applications excites you, why not apply today? We believe in keeping the work-life balance vibrant and our team engaged while pushing the boundaries of what's possible in performance marketing. Join us and help shape the future of data-driven marketing!

Frequently Asked Questions (FAQs) for Data Scientist (Product) Role at WPROMOTE
What are the primary responsibilities of a Data Scientist at Wpromote?

As a Data Scientist at Wpromote, your key responsibilities include closely collaborating with Product Development to identify business challenges that data science can solve, developing machine learning models, conducting incrementality tests, and building Media-Mix Models (MMMs). You'll also be expected to maintain and optimize workflows, articulate complex results to internal stakeholders, and create user-friendly applications to deploy your models.

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What qualifications are required for the Data Scientist position at Wpromote?

Wpromote requires applicants for the Data Scientist role to have a degree in Computer Science, Engineering, Statistics, Economics, or a related quantitative discipline. You should have either a Master’s degree with two years of relevant experience or a Bachelor’s degree paired with four years of experience. Proficiency in programming languages such as R, Python, and SQL is crucial, as is experience within the digital advertising or MarTech field.

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How does Wpromote support the professional growth of a Data Scientist?

At Wpromote, we believe in the power of continuous learning and development. As a Data Scientist, you'll have opportunities to participate in training workshops and collaborative projects with experienced colleagues. Furthermore, we offer access to office hubs for professional events, ensuring you can enhance your skills while fostering connections in a supportive environment.

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What tools and technologies should a Data Scientist be familiar with at Wpromote?

A Data Scientist at Wpromote should be proficient in statistical modeling and machine learning techniques. Familiarity with cloud OLAP database platforms like BigQuery and Snowflake is necessary, as well as experience in developing solutions on cloud providers such as AWS and Google Cloud Platform. Knowledge of front-end development technologies (e.g., D3, React) and MLOps practices is also advantageous.

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What benefits does Wpromote provide for the Data Scientist role?

Wpromote offers an impressive benefits package for the Data Scientist position, including half-day Fridays, unlimited PTO, extended holiday breaks, and comprehensive medical, dental, and vision insurance. Additional perks include 100% paid parental leave, 401(k) matching contributions, and a range of wellness initiatives to promote a healthy work-life balance.

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Common Interview Questions for Data Scientist (Product)
How would you approach a business problem needing a data-driven solution?

When tackling a business problem, first, clearly define the problem and gather relevant data. Analyze the data to identify trends and insights. Then, develop a model using appropriate statistical methods or machine learning techniques, ensuring it fits the problem's context. Lastly, present your findings in a way that conveys actionable insights to stakeholders.

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Can you explain your experience with machine learning algorithms in marketing?

Sure! I have practical experience applying various machine learning algorithms, including regression analysis, clustering, and reinforcement learning, to predict customer behavior and optimize marketing strategies. For instance, I utilized A/B testing to refine campaign elements, allowing for data-driven decisions that enhanced overall marketing performance.

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What is your experience with A/B testing and its application?

I have significant experience conducting A/B tests in marketing settings. I typically design tests to evaluate the effectiveness of different campaign variations. By analyzing the results, I can make informed decisions about which approaches maximize ROI and improve user engagement. My thorough understanding of statistical significance ensures accurate interpretations and implementations.

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Describe a technical challenge you faced in a previous project and how you resolved it.

In a past project, I faced a challenge with model accuracy due to noisy data. I implemented data preprocessing techniques to clean and standardize the dataset, enhancing its quality. I also experimented with different algorithms to identify the best fit for the data, ultimately improving the model's performance and reliability.

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How do you stay current with the latest trends in data science and marketing?

I stay current by actively engaging with the data science community through webinars, attending conferences, and participating in online courses. Additionally, I regularly follow industry-leading publications and blogs, and I engage with peers to exchange insights on emerging tools and techniques relevant to marketing.

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What programming languages are you proficient in, and how have you used them?

I am proficient in R, Python, and SQL. I use Python for data manipulation and building machine learning models, R for statistical analysis and visualizations, and SQL for querying and managing large datasets. Each language has its strengths, allowing me to choose the right tool depending on the requirements of the project.

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How do you ensure your statistical models are interpretable and user-friendly?

I prioritize model interpretability by using techniques like SHAP values or LIME to explain model predictions. I also focus on building user-friendly dashboards or visualizations that clearly communicate insights. Engaging end users during the development process helps ensure that the results are actionable and relevant to their needs.

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Can you discuss a time when your data solution directly impacted a client's marketing strategy?

Certainly! In one instance, I developed a predictive model to analyze customer lifetime value. By identifying high-value segments, we adjusted our targeting strategy in our campaigns, leading to an increase in conversions by over 20%. This data-driven approach not only improved marketing ROI but also strengthened our relationship with the client.

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What role does collaboration play in your work as a data scientist?

Collaboration is crucial! My role involves coordinating with product developers, data engineers, and marketing teams to ensure our data solutions align with business objectives. Effective communication helps bridge the gap between technical analysis and practical application, fostering an environment where innovative solutions can thrive.

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How do you handle multiple projects with competing deadlines?

I prioritize projects based on their business impact and deadlines. Utilizing project management tools helps me maintain visibility on task progress. Additionally, I keep open lines of communication with stakeholders to manage expectations and adjust timelines when necessary to ensure quality results without compromising deadlines.

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Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive...

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Full-time, remote
DATE POSTED
December 18, 2024

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