Director, Business Analyst

The Role

We are seeking a highly analytical and strategic Director, Business Analyst to lead analytics, reporting, and media insights for the development and execution of business strategy. This role is designed for someone who thrives on transforming complex data into actionable business insights that drive media, eCommerce, and overall business strategy. You will work closely with cross-functional teams, leveraging data-driven intelligence to inform decision-making, optimize performance, and identify new opportunities for growth

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $150,000 - $180,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**Due to client requirements, we are only considering those who reside within the Eastern Time Zone

***While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

****This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JL

#LI-Remote

• Collecting, analyzing, and interpreting large datasets to extract meaningful business insights.
• Studying and learning data deeply to see trends, optimizations, and opportunities for program innovation and enhancement. 
• Leveraging critical, connect-the-dots thinking to ensure the omnichannel strategy is devised, communicated, and managed through teams.
• Consuming competitive analysis and market research to identify trends, opportunities, and challenges. Led internal and external teams to share and leverage all data sets.
• Overseeing the DSA roadmap to ensure analytics are delivered on time and aligned with business goals. Liaison with external analytics teams to align total modeling/analytics efforts.
• Building and maintaining dashboards and reports to provide stakeholders with real-time business intelligence.
• Utilizing data-driven insights to shape business strategies, product roadmaps, and marketing initiatives.
• Collaborating with marketing, sales, and product teams to refine audience engagement strategies.
• Developing audience segmentation and profiling strategies to enhance targeting and engagement.
• Identifying opportunities for business expansion and revenue growth through data analysis.
• Conducting forecasting and predictive analysis to support business planning and decision-making
• Work closely with data engineering and analytics teams to ensure data accuracy and integrity.
• Translating complex data into clear, actionable recommendations for senior leadership.
• Optimizing business processes through data-driven insights and efficiency improvements.
• Evaluating and measuring the success of strategic initiatives, making recommendations for refinement

• 5-7 years experience in Data Science, Marketing Analytics, or Statistics is required. MBA or Analytics Certifications are preferred.
• 3-5 years experience in digital advertising data, ad platforms, or agency reporting is required – must understand and know digital advertising metrics and operations.
• 1-2 yrs experience devising and running testing in marketing disciplines, paid media or general digital is preferred.
•  Proficiency in data visualization tools (Tableau, Power BI, Looker) and SQL. Strong analytical mindset with experience in statistical modeling and forecasting.
• Strong computer skills are mandatory, including Google/MS Office Suite, Google Marketing Platform/360, Google Adwords, Google Analytics, and strong Excel skills.
• Ability to synthesize complex data into clear insights and strategic recommendations.
• Strong communication skills, with the ability to present findings to non-technical stakeholders
• Bachelor's degree in Business, Statistics, Data Science/Analytics, Economics, or Marketing 

• MBA 
• Experience with audience segmentation, media strategy, or customer analytics.
• Experience with eCommerce businesses, subscription or services-based companies is preferred.
• Understanding of machine learning concepts and their application in business intelligence.
• Previous experience in consulting, media, or digital marketing environments

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.