Partnerships and Growth Lead

The Partnerships and Growth Lead at you.com is responsible for driving growth initiatives focused on generating leads and scaling partnerships. This role includes developing innovative acquisition strategies, managing partner relationships, and executing lifecycle marketing programs to guide leads effectively through the sales funnel.

Candidates for the Partnerships and Growth Lead role at you.com should have proven experience in growth marketing or platform partnerships. A strong track record in fast-paced execution roles, familiarity with CRM and lifecycle marketing tools, and experience in technical domains are highly advantageous.

The Partnerships and Growth Lead plays a crucial role in elevating you.com’s presence in the market by spearheading growth strategies, managing partner relationships, and executing high-impact campaigns. This contributes to enhancing user acquisition and driving sustained growth for the company.

In the role of Partnerships and Growth Lead at you.com, you'll work with various tools, including Hubspot for CRM, Braze for lifecycle marketing, and Clay for data enrichment, ensuring a streamlined approach to managing leads and partnerships.

Working as a Partnerships and Growth Lead at you.com offers exciting growth opportunities, including leading cross-functional projects, collaborating with AI research experts, and gaining invaluable experience in shaping innovative marketing strategies that impact the landscape of search technology.

Highlight specific examples where you've successfully implemented growth marketing strategies in your previous roles, particularly as they relate to generating leads and managing partnerships. Discuss the metrics you used to measure success and any adjustments you made based on data insights.

Discuss your strategy for nurturing relationships with partners, including effective communication, setting mutual goals, and continuous engagement. Provide examples of how these partnerships have led to successful results in your previous roles.

Provide an overview of a lifecycle marketing project you led, detailing the objectives, tools used, channels leveraged, and how you measured the impact. Focus on how you ensured that leads moved smoothly through the funnel and the results achieved.

Share examples illustrating your ability to navigate ambiguity by prioritizing tasks, using data to inform decisions, and being adaptable. Emphasize the importance of staying focused on objectives while remaining open to new solutions.

Discuss how you leverage data analytics to drive decision-making in your marketing initiatives. Provide examples of tools you’ve used for collecting and analyzing data, and how this information has influenced your strategic direction.

Outline the steps you take to plan a product launch, including defining goals, creating a comprehensive launch strategy, utilizing multiple channels for promotion, and measuring the launch’s success. Mention tools you utilize for coordination and tracking.

Explain your approach to understanding the unique needs of enterprise users and tailoring marketing strategies to address those needs. Provide examples of campaigns or tactics that have been particularly effective in this domain.

Share your experience with specific CRM and lifecycle marketing platforms, emphasizing your familiarity with their functionalities and how you’ve used them to enhance lead management and marketing efforts in previous roles.

Discuss the key performance indicators (KPIs) you find most valuable, such as customer acquisition cost, lead conversion rates, and marketing qualified leads (MQLs). Elaborate on how you use these metrics to inform future strategies and decisions.

Describe your strategy for identifying potential partners, building relationships, and establishing mutually beneficial agreements. Share any frameworks you use to assess the viability of potential partnerships and your approach to nurturing them over time.