Acquisition Manager Portugal

As an Acquisition Manager at Younited in Portugal, your main responsibilities will include managing the B2C acquisition strategy with the aim to optimize budget allocations, enhancing existing campaigns, and generating high-quality leads. You will also oversee technical aspects such as pixel tracking and the management of engaging landing pages. Additionally, you will be responsible for forming and nurturing partnerships, ensuring effective integration and operations with local partners, and collaborating with the Iberia marketing team to improve overall results in the Portuguese market.

To qualify for the Acquisition Manager role at Younited in Portugal, you should have at least two years of experience in the digital B2C sector. Fluency in English is necessary, along with strong analytical skills and a keen interest in data analysis and process optimization. Communication skills are crucial for building relationships, and a proactive, results-oriented attitude is essential to thrive in our fast-paced startup environment.

The Acquisition Manager at Younited plays a vital role in driving business growth in Portugal by implementing and refining acquisition strategies. By managing budgets effectively and utilizing analytical insights to enhance marketing campaigns, you’ll directly contribute to generating high-quality leads. Additionally, your expertise in establishing partnerships with local key players further aids in optimizing acquisition channels and strengthening Younited’s presence in the market.

At Younited, an Acquisition Manager can expect to work in a vibrant and youthful environment with a diverse team. We value flexibility, offering adaptable working hours and remote work options, as well as opportunities for professional development through training across different departments. Our work culture fosters collaboration, ambition, and a proactive approach, making it an exciting place to grow your career in the fintech space.

Younited provides several benefits for the Acquisition Manager position in Lisbon, including a permanent contract, flexibility in work hours and remote options, and training that enables immersion in various departments. In addition, team members enjoy fun local and international events and opportunities to participate in social initiatives, all aimed at fostering a supportive and engaging workplace.

In answering this question, it’s important to highlight your understanding of strategic budget allocation, campaign optimization, and multi-channel marketing strategies. Discuss specific methodologies you’d apply to refine existing campaigns and the importance of data analysis in making informed decisions. This demonstrates your analytical mindset and experience in driving successful acquisition results.

When discussing a successful partnership, focus on your approach to identifying potential partners, building relationships, and ensuring successful collaboration. Provide specific metrics or outcomes from the partnership to showcase your impact, which aligns well with the role’s requirement of managing B2B2C partnerships at Younited.

Discuss strategies that combine both creative and analytical approaches to lead generation, such as targeted marketing campaigns, using data analytics to drive decisions, and refining user engagement tactics on digital platforms. Highlight the importance of measuring campaign performance and being adaptable in optimizing strategies based on insights gained.

In your response, outline the methods you use to stay informed about market trends, such as following relevant industry publications, participating in webinars, and engaging with professional networks. Emphasize the value of incorporating newfound insights into your strategies, reflecting a proactive attitude fitting for a dynamic role such as Acquisition Manager at Younited.

Focus on any CRM tools, analytics software, or marketing automation platforms you've used previously for campaign management and performance tracking. Mention your comfort with website management tools too, as overseeing landing pages and technical aspects is crucial in the role at Younited.

Detail your method of prioritizing tasks based on urgency, impact, and alignment with team goals. Describe how effective communication and collaboration with teammates can provide clarity on objectives, ensuring that the most critical tasks receive attention first, a vital skill for an Acquisition Manager at Younited.

Provide a specific example where data analysis led to a pivotal decision in your acquisition strategy, showing your proficiency in interpreting performance metrics and translating them into actionable insights. This will highlight your analytical skills and ability to make data-driven decisions, which are key for the Acquisition Manager role at Younited.

Discuss the key performance indicators (KPIs) you would track, such as conversion rates, cost-per-lead, and return on investment (ROI). Explain how you would continuously evaluate these metrics to refine your approach, reflecting the results-oriented mindset valued at Younited.

Discuss your understanding of potential market-specific challenges such as competition, regulatory frameworks, or customer engagement issues. Articulate strategies to mitigate these challenges, showing proactive problem-solving skills, which are essential for success in the Acquisition Manager position at Younited.

Here, you can express your enthusiasm for working in the fintech space, particularly with a company like Younited that values innovation and user experience. Mention how Younited’s mission aligns with your personal values, and how you see yourself making a positive impact through your experience and skills as an Acquisition Manager.