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Customer Success Manager

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it? 

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimise, validate and learn — increasing their chances of in-market success.

About the role

At Zappi we take pride in helping some of the world's most influential companies transform the way they approach insights. We’re developing tools and programs around them that allow our customers to be more proactive and strategic in the way they test and learn.  Ultimately, helping them in creating more effective advertising and launching more successful products.

The Customer Success team at Zappi is growing! We are looking for a Customer Success Manager who is obsessed with delivering outstanding value to your customers. You will have empathy for our customers, a passion for advocating for them internally and will thrive on partnering with them to deliver on their business goals. You focus on retention, customer experience, value extraction and working cross functionally to deliver success to our customers and Zappi.

  • Customer Value – As a Customer Success Manager, your #1 goal will be to make sure that our customers are extracting the most possible value from our platform and want to use it more for their research needs. You will partner with customers to identify their objectives and achieve their desired outcomes and identify and resolve any blockers to success.
  • Customer Onboarding and Training – Working closely with the Sales and Onboarding team, you will be responsible for ensuring that customers have a great onboarding experience, quickly achieve return on investment and are regularly trained on the latest and greatest that Zappi has to offer.
  • Tool/Platform Expert – You will need to be an expert on all of our tools and our platform so that you can advise customers on the best possible solutions and optimisations to achieve their business goals, and enable users from all areas of the customer’s org.
  • Account Retention and Growth - You will retain and grow the revenue within your book of business, effectively resolving churn risks and partnering with Sales and Marketing to identify and facilitate opportunities for expansion.
  • Relationship Building- In order to be successful within the role, it will be crucial that you build strong relationships based on honesty and trust, both with your customers as well as internal stakeholders (Sales, Marketing, Operations, Development). You will build connections across multiple layers of mid-market and Enterprise organisations.
  • Customer Advocate - You will need to represent the voice of our customers within our organisation so that we are building and moving in the direction that will give the customer greater value. You will effectively communicate with product, marketing, sales, and engineering to deliver customer centric solutions.
  • Proactive Mindset - As you navigate your book of business, you will need to be able to work creatively to identify opportunities for growth, value and retention. These proactive solutions require creative problem solving and a desire to think “outside of the box”. You will be able to quickly assess your customers, understand where their challenges are, and craft a comprehensive plan. 
  • Data Driven - As a company that revolves around data, we expect our team members to be comfortable using data to inform your decision making. You understand how to work strategically, tracking customer health, identifying growth opportunities, and maintaining close tabs on each of your customers as you navigate their customer journey. Data is a tool you can use effectively to drive your proactive motions. 
  • Process Scaling - You know how to take ownership of and coordinate initiatives that improve our business and the success of our customers. You can articulate a problem and business need, put together a clear and comprehensive plan, and execute against it. You know how to work cross-functionally and maintain clear communication with stakeholders.

Who are you?

You are dedicated to helping customers maximise the value they get from every interaction with Zappi. You are a self-starter with the ability to juggle multiple conflicting priorities, you are able to provide high-quality and responsive customer service, you are solution focused, and you are able to proactively identify opportunities which drive the adoption of Zappi.

Customer Success Managers will gain exposure to the inner workings of a growing company, learn how major brands use market research to drive their businesses forward, and influence how research can be used more effectively.

Requirements

  • 3+ years working within a Customer Success SaaS or equivalent role
  • Experience and interest in technology, marketing, market research, consumer insights, and contributing to the growth of large organisations
  • Experience managing a complex larger scale book of business comprised of mid market and enterprise customers valued at $3MM-$4MM+ 
  • Proficiency in Business Intelligence (BI) tools like Tableau, Customer Relationship Management (CRM) tools like Salesforce, and/or Customer Success Platforms (CSP) like Gainsight
  • You have proven track of record completing projects with measurable results, scaling internal process and improving business outcomes
  • Ability to travel across the United States to support customer on-site visits on average one or more times per month
  • Experience crafting detailed account plans and delivering business reviews
  • Comfortable leading deep discovery to identify cross sell and up sell opportunities 
  • Highly responsive while maintaining attention to detail
  • Strong team player, able to collaborate with internal and external stakeholders and also able to take ownership of tasks
  • Able to prioritize a customer-centric approach, aiming to foster lasting relationships and positive customer experiences
  • Maintain composure in high-pressure situations, ensuring effective problem-solving and decision-making
  • Based in and around Massachusetts and able to travel to visit clients when necessary as well as participate in internal workshops, quarterly business reviews and team offsites. 

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Benefits

  • Salary range $80,000 - $88,000 USD per annum + 20% commission potential uncapped (OTE) that is eligible after onboarding.  Salaries are benchmarked annually
  • Unlimited vacation time – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
  • One company-paid mental health day each quarter. These are pre-scheduled, so the entire company can take the same days off regularly to reset
  • Flexible working arrangements, including remote (unless otherwise specified)
  • Thoughtfully designed offices to support both individual work and collaboration without interrupting others
  • Personal development budget – each year we allocate funds for our team members to further develop their skills that will benefit our business and customers
  • Budget to support setting up your home office, if appropriate (chair + desk, etc)
  • Wellbeing benefits and access to trained therapists / counsellors
  • Company paid Life, AD&D, Short term & Long term disability
  • Immediate access to Zappi's Health, Dental and Vision Insurance Plan
  • Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
  • Tailored personal development through coaching, mentorship and career frameworks

Why join us? 

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. 

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights

  • Winner of Comparably's Award for Best Company for Women 2022
  • Winner of Comparably's Award for Best Company Work-Life Balance 2022
  • Winner of Comparably's Award for Best Company Compensation 2022
  • Winner of Comparably's Award for Best CEO for Women 2022
  • Winner of Comparably's Award for Best Company for Diversity 2022
  • Winner of Comparably's Award for Best Company Culture 2022
  • Winner of Comparably's Award for Best CEO 2022
  • Winner of Comparably's Award for Best Happiness 2022
  • Winner of Comparably's Award for Best Leadership Teams 2023
  • Winner of Comparably's Award for Best CEOs for Diversity 2023
  • Winner of Comparably's Award for Best Engineering Teams 2023
  • Winner of Comparably's Award for Best Company Outlook 2023
  • Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
  • Recognised by Fast Company’s Best Workplaces for Innovators 2023
  • Recognised as Best Marketing Insights Platform in the MarTech Breakthrough Awards 

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. 

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.

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Average salary estimate

$84000 / YEARLY (est.)
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$80000K
$88000K

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What You Should Know About Customer Success Manager, Zappi

Joining Zappi as a Customer Success Manager means stepping into a pivotal role where your passion for customer advocacy meets cutting-edge market research technology. At Zappi, we’ve built a world-class agile platform that’s changing how brands develop insights, allowing them to test and innovate in a way that truly connects with their audience. As a customer success manager, your mission will be to partner deeply with our clients, ensuring they derive maximum value from our services. With a strong focus on customer onboarding and ongoing training, you’ll be their go-to expert, guiding them through our platform’s latest features to enhance their decision-making processes. You'll work closely with various teams—Sales, Marketing, and Development—to forge valuable internal and external relationships that drive both client success and your own growth. The role demands both empathy and strategic thinking, as you'll address and troubleshoot challenges to retain and expand customer accounts. As part of our Customer Success team, you’ll not only help them achieve their objectives but also ensure they feel heard and valued within our organization. With a 3+ year background in SaaS or a related field, you’ll leverage your knowledge of BI tools and CRM systems to track and analyze customer performance. So, if you’re ready to embark on a rewarding journey where customer satisfaction is key and innovation is at the forefront, we invite you to explore this opportunity with Zappi, where your contributions will genuinely make a difference.

Frequently Asked Questions (FAQs) for Customer Success Manager Role at Zappi
What responsibilities do Customer Success Managers at Zappi have?

The Customer Success Manager role at Zappi focuses on maximizing customer value, enhancing onboarding experiences, and training clients on our platform's features. You'll work cross-functionally to ensure that our clients achieve their desired outcomes while building strong relationships and representing their voice within our organization.

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What qualifications are needed to be a Customer Success Manager at Zappi?

To succeed as a Customer Success Manager at Zappi, candidates should have over 3 years of experience in SaaS, a strong understanding of market research and consumer insights, and proficiency in tools like Tableau and Salesforce. It's also crucial to be proactive, solution-focused, and able to foster relationships with internal and external stakeholders.

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How does Zappi support its Customer Success Managers in their roles?

Zappi provides its Customer Success Managers with a comprehensive onboarding experience, continuous training on platform features, and a personal development budget. This ensures that our team is well-equipped to help clients thrive and maximize the value of our tools and services.

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What is the expected salary for a Customer Success Manager at Zappi?

The salary range for a Customer Success Manager at Zappi is between $80,000 to $88,000 USD annually, along with the potential to earn an additional 20% commission. Zappi also invests in employee wellbeing and offers competitive benefits to ensure a fulfilling work environment.

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What is the company culture like at Zappi for Customer Success Managers?

Zappi's culture is engaging and inclusive, with a strong emphasis on values such as Trust, Truth, Ownership, Ambition, and Humility. The company has received multiple awards for its workplace environment, which focuses on work-life balance, diversity, and employee satisfaction. Customer Success Managers here find themselves in a supportive and collaborative setting.

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Common Interview Questions for Customer Success Manager
How do you identify opportunities for growth in your customer accounts?

In your response, emphasize your analytical skills, ability to assess customer data, and experience in conducting regular business reviews to uncover areas for upselling or cross-selling. Discuss how you’ve successfully implemented previous strategies that led to increased revenue from existing accounts.

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Can you describe a challenging situation with a customer and how you handled it?

Use the STAR method (Situation, Task, Action, Result) to outline a specific instance where you turned a negative experience into a positive one. Highlight your problem-solving skills and ability to maintain composure under pressure while swiftly addressing customer concerns.

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What strategies would you use to onboard new customers efficiently?

Explain your process for onboarding, emphasizing personalized training, setting clear expectations, and establishing successful milestone tracking to ensure the customer is comfortable and confident using the platform from day one.

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How do you prioritize your customer interactions in a fast-paced environment?

Discuss your approach to organization, perhaps mentioning tools you use for task management. Highlight your ability to balance proactive outreach with reactive support, ensuring critical customer needs are met promptly.

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What metrics do you consider most important when assessing customer health?

Focus on metrics like Net Promoter Score (NPS), customer engagement rates, adoption levels of features, and renewal rates. Discuss how you use these metrics to inform your strategy in maintaining and improving customer relationships.

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How would you represent the voice of the customer within Zappi?

Share examples of how you’ve previously communicated customer feedback to product and marketing teams. Stress the importance of using customer insights to drive improvements and product development, ensuring their needs are reflected in future updates.

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What do you think makes a successful Customer Success Manager?

Describe traits such as empathy, proactivity, and strong communication skills. Highlight examples of how these qualities have led to successful outcomes in your past roles, and why you believe they are essential for success at Zappi.

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How do you stay informed about the latest trends in customer success?

Mention relevant industry publications, online forums, webinars, and networking groups that keep you current. Express your commitment to continuous learning and how you apply new insights to your work.

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Can you give an example of how you've driven value for your clients?

Talk about a specific project where your efforts helped a customer leverage the platform effectively, leading to measurable success, such as improved ROI or increased market share. Conclude by reflecting on the valuable relationships you built during the process.

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What do you find most rewarding about working in customer success?

Share your passion for helping others succeed, the satisfaction that comes from building long-lasting relationships, and the joy of witnessing customers’ successful outcomes as they utilize Zappi’s tools to their advantage.

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