Marketing Operations Specialist

As a Marketing Operations Specialist at FloQast, your primary responsibilities will include the tactical execution of marketing campaigns using Hubspot and Salesforce. This means building and optimizing email campaigns, landing pages, and workflows while ensuring data hygiene and segmentation. You will also analyze campaign performance, support data management tasks, and collaborate with the marketing team to streamline operations.

To qualify for the Marketing Operations Specialist position at FloQast, candidates should hold a BA/BS degree in Marketing, Business, Data Science, or a related field. Additionally, a minimum of 2 years of experience in data management or analysis is required. Strong Excel skills, familiarity with Salesforce, and basic knowledge of Hubspot are also essential, along with excellent communication skills.

The Marketing Operations Specialist at FloQast plays a crucial role in optimizing marketing campaigns by analyzing quantitative and qualitative data. By assessing which campaigns perform best and identifying trends, you can provide actionable recommendations for improvement. Your insights will help the marketing team focus their efforts on strategies that yield the best results.

Yes, prior experience in B2B SaaS is considered a big plus for the Marketing Operations Specialist position at FloQast. Understanding the unique dynamics of the B2B landscape can enhance your ability to craft effective campaigns and manage lead data effectively, ultimately contributing to the company's success.

The ideal candidate for the Marketing Operations Specialist role at FloQast should be familiar with various tools and platforms including Hubspot, Salesforce, and data management tools like Ringlead. Experience with SQL or SOQL is preferred, along with strong Excel capabilities to handle reporting and data analysis tasks efficiently.

When discussing your experience with Hubspot, focus on specific projects where you built campaigns or managed marketing automation. Highlight your ability to segment lists, create workflows, and analyze campaign performance. Share any creative solutions you implemented to enhance the marketing strategy using Hubspot.

To ensure data accuracy, I prioritize regular data hygiene practices such as consistent list cleaning and verification. I also collaborate with my team to identify any discrepancies and resolve them quickly. Emphasizing your analytical skills and tools you use for data validation will demonstrate your proactive approach.

Share a specific example where your data insights lead to meaningful changes in a marketing campaign. Discuss what metrics you analyzed, the adjustments made, and the resulting impact on campaign performance, such as increased engagement or conversion rates.

I prioritize tasks based on their impact on overall business goals and deadlines. I also practice effective time management by breaking tasks into smaller steps and using digital tools for tracking progress. Sharing an example of a challenging timeframe where you succeeded can effectively highlight your skills.

To optimize email marketing campaigns, I focus on A/B testing subject lines, analyzing open and click-through rates, and segmenting the audience for better targeting. These strategies not only improve engagement but also enhance conversion rates. Discuss cases where you've implemented these strategies successfully.

Managing a marketing budget involves careful planning and continual monitoring of spending versus returns. I would create a detailed budget, allocate resources to high-performing campaigns, and track expenses throughout each campaign's lifecycle, allowing for real-time adjustments when necessary.

Collaboration is essential in my role as a Marketing Operations Specialist. I work closely with the marketing team to ensure our campaigns are aligned, gather insights from my peers to enhance strategies, and communicate findings to our stakeholders. Demonstrating examples of successful teamwork can showcase your collaborative nature.

I measure the success of a marketing campaign by establishing key performance indicators (KPIs) beforehand, such as ROI, conversion rates, and customer engagement. Post-campaign analysis helps to assess these metrics against our goals, allowing for valuable insights for future initiatives.

I have extensive experience using reporting tools such as Salesforce and Excel to track marketing performance. I leverage these tools to generate detailed reports that highlight campaign success, trends, and areas for improvement, enabling informed decision-making for future campaigns.

I want to work at FloQast because I admire the company's dedication to innovation in the accounting and finance space. The opportunity to enhance marketing operations for such a forward-thinking organization excites me. I believe my skills can contribute to FloQast's growth and success.