Event Marketing Manager

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role

We are looking for an experienced, highly motivated, and detail-oriented Event Marketing Manager who will be primarily responsible for planning and executing high value customer experiences across Martech industry events including Proprietary, Industry, and Zeta’s Marquee Conference, Zeta Live. You will partner with creative, content, digital marketing, sales, and product marketing to deliver brand and solution focused events that drive awareness as well as pipeline generation and acceleration. 

This role will report into the VP, Conference and Event Marketing and be based in NYC.  

The right candidate will be equal parts creatively driven and operationally excellent, focused on developing programs that help to grow, connect, and inspire our Zeta community. If you are a strategic thinker, have experience working with sales organizations, and are willing to roll up your tactical sleeves at a fast-growing marketing technology company, then this is the job for you.  

What You’ll Do:

• From event production and operations, creative activations, VIP customer experiences and more, you will support the team across our event portfolio with excellent attention to detail.  

• Research and evaluate industry and proprietary opportunities that align with Zeta’s target audience and drive maximum ROI. 

• Develop actionable and measurable event marketing strategies  

• Design and oversee all promotional activities before, during and after campaigns in partnership with cross-functional marketing stakeholders as well as sales to ensure effective lifecycle marketing. 

• Manage external relationships (vendors, venues, agencies, and media partners) as needed to ensure yield from investment. 

• Optimize programs for success by tracking all activities back to prescribed metrics and analyzing results and return on investment in partnership with marketing operations. 

• Manage key activation and production elements for annual Marquee Conference, Zeta Live.
  
  

Qualifications:

• BA/BS degree with 5+ year's event marketing experience  

• Exceptional project management skills  

• ABM and vertical marketing experience is highly preferred.  

• Strong written and verbal skills. 

• Exemplary communication skills, including written, verbal and presentation. This role will require effective collaboration and coordination across internal and external stakeholders. 

• Detail-oriented and organized, able to meet deadlines.  

• Experience creating and reporting on marketing campaigns  

• Ability to initiate and execute multiple marketing programs simultaneously. 

• Familiarity with B2B martech and adtech sales cycle, and how to structure marketing programs to nurture leads, progress opportunities, and accelerate closing. 

• Exceptional Microsoft Suite skills.  
• Willing to travel across parts of North America as needed for event support.
   

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $100,000 - $120,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases