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Category Manager UK and Ireland (all genders)

Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description

▪ Strategy: 

  1. Define a holistic annual category strategy across key commercial dimensions to steer the category 
  2. Business, including a local campaign and promo plan. 
  3. Work with respective Country/Cluster Head to tie category strategy into the broader country / cluster 
  4. Plan for the year (incl. BU process, LE Forecasting, OBF strategy, and Promo Planning). 
  5. Collaborate with key central teams / departments (e.g., VM, Marketing, Pricing, CRM) to influence 
  6. Strategies and actions through local market category input.
  7. Obtain deep understanding of category dynamics (Customers, Market, Competitors...), identifying 
  8. Growth opportunities and blockers. 
  9. Continuously analyze main business KPIs across Sales/Category/Customer/Product dimensions and plan correcting actions.

▪ Pricing: 

  1. Recommends adjustments and exceptions of local prices on brand/product level, from defined global pricing strategy. Special focus on OBF, by defining the right sources of business.


▪ Promotions:

  1. Create a full-year promo plan accounting for category dynamics and relevancy, and align local actions with central promotions team (complementary to global central campaign calendar) and Country / Cluster Head. 
  2. Actively monitor campaign / promo performance and track budget spend vs. local plan. 
  3. Run topical/brand/product promotions on short notice depending on business need.

▪ Shelf management:

  1. Contribute to the business strategy and requirements to the Product team, for product sorting in PLP and search results, in coordination with the rest of Category Managers (through SME).
  2. Contribute to the business strategy and requirements to the Product team, for Up-selling and 
  3. Cross-selling through the product recommendation boxes, in coordination with the rest of the Category Managers (through SME). 
  4. Special focus on OBF visibility.
  5. Collaboration with Graphics and Shop OPS teams for category-related banners. 
  6. Provide inputs for a continuous QA process to Shop Operations and signs-off (if needed) any adjustment in the category content.

KPIs:

  1. Revenue (Net Sales) and margin (CM1) of the category, brands and products
  2. Share of wallet in the category (AOF, AOV, Volume)
  3. Customer acquisition and retention in the category (and specific key brands)
  4. Promo Spend and efficiency
  5. Availability and OOS of key brands/products (in collaboration with VM)
  6. Traffic and Conversion (in collaboration with Growth Manager and central teams)

This role will be based in our London office.

Qualifications

  • Graduate degree in a business-related discipline
  • Relevant experience in a similar FMCG / e-Commerce environment, ideally within pet sector
  • Strong commercial and technical skills, with deep understanding of the different core business functions and how they work together
  • Excellent teamwork and communication skills with the proven ability to influence at all business levels
  •  Ability to understand customer needs and market requirements as well as intuitive feeling for brands and trends 
  • Hard working, with a hands-on, results-focused approach
  • High analytical and numerical competency

Additional Information

With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
#LI-HybridLocal Additional Information could not be loaded

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

What You Should Know About Category Manager UK and Ireland (all genders), zooplus SE

Join zooplus as a Category Manager for the UK and Ireland, where you'll play a pivotal role in shaping our pet-centric eCommerce strategy! Based in our vibrant London office located at 2 Eastbourne Terrace, you will be part of Europe's leading online pet platform, delivering joy to millions of pet parents. In this dynamic position, you’ll craft a holistic annual category strategy aligned with key business goals, working closely with local teams to enhance our market presence. Dive into pricing strategies, promotional campaigns, and innovative shelf management, collaborating across teams to drive growth. Your insights into customer behavior and market trends will be invaluable in identifying new opportunities. With strong analytical skills, you'll monitor key performance indicators, ensuring we meet our ambitious targets. We’re looking for someone with a graduate degree in a business discipline and relevant experience in fast-moving consumer goods or eCommerce, ideally in the pet sector. At zooplus, we believe in teamwork and openness, and we’re committed to maintaining a diverse work environment. If you’re ready to make a positive impact on pets and their parents, we can’t wait to welcome you to our team!

Frequently Asked Questions (FAQs) for Category Manager UK and Ireland (all genders) Role at zooplus SE
What are the main responsibilities of a Category Manager UK and Ireland at zooplus?

As a Category Manager UK and Ireland at zooplus, your key responsibilities encompass defining and implementing a comprehensive category strategy that aligns with broader business goals. This includes managing pricing strategies, executing promotional campaigns, and ensuring effective shelf management in collaboration with central teams. You’ll also analyze market trends, customer needs, and business KPIs to identify growth opportunities, all while being part of a passionate team dedicated to delivering joy to pet parents.

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What qualifications do I need to apply for the Category Manager UK and Ireland position at zooplus?

To be considered for the Category Manager UK and Ireland role at zooplus, you should hold a graduate degree in a business-related discipline. Relevant experience in a similar FMCG or e-commerce environment is crucial, ideally within the pet sector. Additionally, strong commercial acumen, excellent teamwork, communication skills, and the ability to influence across various business levels are essential for this role.

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What is the work environment like for a Category Manager UK and Ireland at zooplus?

The work environment for a Category Manager UK and Ireland at zooplus is hybrid, providing you with the flexibility to collaborate with colleagues both in-office and remotely. With over 1,000 professionals across 10 European offices, you can expect a supportive atmosphere that values teamwork, diversity, and continuous growth while delivering innovative solutions in the online pet industry.

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What are the key performance indicators for the Category Manager UK and Ireland role at zooplus?

Key performance indicators (KPIs) for the Category Manager UK and Ireland role at zooplus include revenue (net sales), margin (CM1), share of wallet in the category, customer acquisition and retention, promotional spend efficiency, brand availability, and conversion rates. Monitoring these KPIs will be vital for ensuring the success of your category strategy and overall business objectives.

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What benefits does zooplus offer to its Category Manager UK and Ireland?

zooplus provides a range of benefits for its Category Manager UK and Ireland, including a generous 20% discount in the zooplus shop, opportunities for internal and external training, and participation in fun team events. The company's commitment to diversity and inclusion further enhances a collaborative and motivating workplace culture.

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Common Interview Questions for Category Manager UK and Ireland (all genders)
What strategies would you implement as a Category Manager at zooplus?

In answering this question, demonstrate a clear understanding of the eCommerce landscape, specifically regarding the pet industry. Discuss how you would define a holistic category strategy that includes market analysis, customer insights, and collaboration with central teams to align promotions and pricing.

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How do you monitor and analyze KPIs for your category?

Explain your methodical approach to monitoring KPIs. Mention tools or software you use for analysis, how you interpret data, and the corrective actions you would take based on your findings to enhance category performance.

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Can you give an example of a successful promotional campaign you managed?

When discussing a previous campaign, focus on the objectives, execution, and results achieved. Highlight your role in strategy formulation, collaboration with teams, and the metrics that demonstrate the campaign's success.

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What is your experience with pricing strategies?

Share specific examples from your experience where you recommended pricing adjustments based on market research or competitive analysis. Discuss the impact of these changes on sales or customer response.

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How would you go about understanding customer needs in the pet sector?

Elaborate on your methods for gathering customer insights, such as surveys, focus groups, or market research. Highlight your understanding of customer preferences and how that would influence your category strategy.

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What techniques do you use for effective shelf management?

Discuss techniques such as data analysis and collaboration with product teams to ensure optimal product sorting and visibility. Emphasize the importance of cross-selling and up-selling to enhance overall category performance.

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How would you handle underperforming products in your category?

Share your approach for identifying underperformance through KPIs and your strategy for corrective actions, whether it means reevaluating pricing, enhancing marketing efforts, or improving product positioning.

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How do you prioritize tasks and projects in a fast-paced environment?

Talk about your time management skills, how you use tools to categorize and prioritize tasks, and ensure that urgent and high-impact projects align with overall business strategies.

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How important is collaboration in the role of Category Manager?

Emphasize the significance of working collaboratively across various teams such as marketing, product, and central operations. Share examples of how past collaborations have led to successful initiatives and outcomes.

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What trends do you see currently shaping the pet eCommerce market?

This question allows you to showcase your industry knowledge. Discuss contemporary trends affecting the pet market, such as the rise in online shopping or changes in consumer behavior, and how you would leverage these insights in your role.

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Zoo Plus was founded in 1999 and headquartered in Munich, Germany, a pet supply company, offering pet food and pet accessories.

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Full-time, hybrid
DATE POSTED
December 29, 2024

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