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Marketing Analyst with SQL (all genders)

Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description

Your Tasks

  • Act as the main analytics expert regarding marketing topics
  • Shape up our reporting, regular/ad hoc analysis and dashboarding capabilities,
  • Support central and local managers’ projects as well as reporting to Management
  • Apply advanced statistics methods in order to deliver relevant insights
  • Planning for new tracking initiatives and maintenance of existing tracking concepts
  • Based on your research you give recommendations on efficiency potentials, customer insights and competitive advantages by collecting, combining and leveraging large datasets from various sources 
  • Hosting training sessions for colleagues within and outside the team on your areas of expertise, for knowledge sharing/building.

Qualifications

  • 3+ years of relevant experience working experience as a Marketing Analyst, SEO Analyst, Business Analyst, CRM Marketing Manager or equivalent
  • Bachelor/Master's degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar 
  • Profound Online Marketing knowledge, ideally SEO related
  • Strong SQL-skills and a good understanding of relational databases
  • Good understanding of Digital Marketing landscape
  • Structured thinking and presentation skills
  • Quick comprehension, high affinity for numbers and feel for metrics and KPIs 
  • Advanced Excel capability
  • Working experience with tools such as Tableau, PowerBI, Qlikview or similar 
  • Know-how in Adobe Analytics, Google Analytics or similar is a plus
  • Experience in using Python for data analysis is a plus
  • Fluent in English; any other European language is a plus 

Additional Information

Additional Information:
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
#LI-Hybrid
✈️ 28 vacation days and days off on 24th and 31st of December
🏋️ Corporate rates at a local gym chain (Body & Soul)
📱 Company mobile phone for work and personal use

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok, and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

What You Should Know About Marketing Analyst with SQL (all genders), zooplus SE

At zooplus, we're searching for a talented Marketing Analyst with SQL to join our dynamic team in Kraków! With over two decades of experience, we've become Europe's leading online pet platform, helping millions of pet parents enjoy joyful moments with their furry companions. Your role will be pivotal as you'll serve as the go-to expert on marketing analytics, shaping our reporting and analysis to uncover valuable insights. Imagine using your strong SQL skills to gather and interpret large data sets, creating impactful dashboards, and recommending strategies that optimize our marketing efficiency. You'll work alongside central and local managers on various projects, sharing your expertise through engaging training sessions. Your ability to apply advanced statistical methods will enable you to derive meaningful insights that drive our pet-first mission. If you have a degree in a relevant field and 3+ years of experience in similar roles, plus a passion for digital marketing and data analysis, we would love to hear from you! Enjoy a hybrid work setup, professional development opportunities, and amazing perks like a generous discount in our zooplus shop, 28 vacation days, and corporate gym rates. Join us and contribute to creating happiness for pets and their owners across Europe!

Frequently Asked Questions (FAQs) for Marketing Analyst with SQL (all genders) Role at zooplus SE
What are the responsibilities of a Marketing Analyst with SQL at zooplus?

As a Marketing Analyst with SQL at zooplus, you'll act as the primary analytics expert for marketing topics, develop reporting capabilities, and conduct regular analyses. You'll work on both central and local manager projects, applying advanced statistical methods to derive insights. Additionally, planning new tracking initiatives and hosting training sessions will be part of your role, ensuring knowledge transfer across the team.

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What qualifications are required for the Marketing Analyst with SQL position at zooplus?

To qualify for the Marketing Analyst with SQL role at zooplus, you need at least 3 years of relevant experience in fields such as Marketing Analysis or SEO. A Bachelor's or Master's degree in areas like Business, Information Systems, or Data Science is essential. Strong SQL skills, advanced Excel capabilities, and a good grasp of digital marketing landscapes are also crucial for success in this role.

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How does the Marketing Analyst role contribute to zooplus's mission?

The Marketing Analyst's role at zooplus is vital for delivering insightful recommendations that enhance marketing efficiency, customer insights, and competitive advantage. By leveraging large datasets, your analyses will directly influence strategic decisions, helping to fulfill our mission of bringing joy to pets and their owners across Europe.

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What benefits does zooplus offer to a Marketing Analyst with SQL?

As a Marketing Analyst with SQL at zooplus, you can expect a range of fantastic benefits, including a 20% discount in our shop, 28 vacation days, corporate gym rates, and a hybrid work setup. Additionally, you'll have access to internal and external training and resources to support your professional growth in the analytics field.

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What tools and technologies should a Marketing Analyst with SQL at zooplus be familiar with?

In the Marketing Analyst role at zooplus, familiarity with SQL for database management is crucial. You should also be experienced with analytical tools like Tableau, PowerBI, or Qlikview, and knowledge of Adobe Analytics or Google Analytics is a plus. Skills in Python for data analysis can further enhance your contributions to our marketing initiatives.

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Common Interview Questions for Marketing Analyst with SQL (all genders)
Can you describe your experience with SQL and how it has been applied in your previous marketing roles?

When answering this question, focus on specific projects where you utilized SQL to uncover insights or drive marketing decisions. Highlight your proficiency with database management and how it contributed to reporting and analysis efforts.

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What advanced statistical methods have you applied in your analysis, and what insights did you derive?

Discuss specific statistical methods such as regression analysis or A/B testing that you've used in past projects. Be sure to explain the context and the decisions that were influenced by your findings.

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How do you approach creating dashboards and reports for marketing analytics?

Share your process for designing dashboards, including how you determine key metrics and visualizations that are most useful for stakeholders. Mention any tools you use and how you tailor your reports to meet the needs of different audiences.

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How do you stay updated on trends in digital marketing and analytics?

Discuss specific resources, websites, or communities you follow to keep abreast of new developments in digital marketing and analytics. Mention any certifications or courses you have undertaken to enhance your knowledge.

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Can you provide an example of a time you provided actionable insights from data analysis?

Describe a situation where your analytical work directly led to improved marketing outcomes. Include the data you analyzed, the insights you gained, and the impact these had on the marketing strategy.

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What tools do you prefer for data visualization and why?

Share your favorite data visualization tools, such as Tableau or PowerBI, and explain why you find them effective. Discuss your experience creating visualizations that clearly communicate data findings to a non-technical audience.

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How would you handle competing priorities from different teams regarding data reporting?

Employ a collaborative approach, stressing the importance of communication. Discuss how you prioritize requests based on urgency, importance, and alignment with overall business goals.

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What role do you think customer insights play in marketing strategy?

Emphasize that understanding customer behavior and preferences is crucial for tailored marketing strategies. Share how you've translated customer insights into actionable marketing tactics in your experience.

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Describe your experience working in a hybrid work environment.

Discuss how you've successfully adapted to working in both remote and in-house settings, highlighting your communication strategies and time management skills that ensure productivity and collaboration.

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How do you measure the success of a marketing campaign?

Outline key performance indicators (KPIs) you typically track, such as conversion rates or customer engagement metrics. Explain how you analyze and report on these metrics to assess campaign effectiveness.

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Collaboration over Competition
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Zoo Plus was founded in 1999 and headquartered in Munich, Germany, a pet supply company, offering pet food and pet accessories.

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Full-time, hybrid
DATE POSTED
March 20, 2025

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