Senior Digital Strategy Lead, Accelerated Growth

As a Senior Digital Strategy Lead at Google, you will manage a portfolio of businesses, driving customer growth by delivering exceptional experiences. You'll engage with clients to understand their growth drivers, and create quarterly plans to achieve their marketing goals. Additionally, you'll oversee the entire business process, which includes outreach, pitches, and performance evaluations, while strengthening relationships with executive-level stakeholders.

To qualify for the Senior Digital Strategy Lead position at Google, you must have a Bachelor's degree or equivalent practical experience along with a minimum of 5 years in advertising, consultative sales, business development, or IT. Experience in account management and marketing, especially with platforms like Google Ads and YouTube, is crucial. Proven skills in influencing clients and managing multiple accounts are also essential.

Success as a Senior Digital Strategy Lead at Google hinges on strong relationship-building abilities, excellent communication, analytical skills, and creative problem-solving. You should be adaptable in a changing environment and proficient in managing executive relationships and multiple accounts simultaneously to address client needs effectively.

A typical day for a Senior Digital Strategy Lead at Google involves various tasks such as meeting with clients to discuss their advertising strategies, analyzing campaign performance, creating growth plans, and collaborating with the SMB Account Manager team. Each day brings new challenges and opportunities to drive client success through innovative marketing solutions.

The salary range for the Senior Digital Strategy Lead position at Google is between $117,000 and $168,000, with additional bonuses and equity options. The exact compensation may vary based on your work location, experience, and specific skills, and your recruiter can provide more details during the hiring process.

When developing a digital strategy for a new client as a Senior Digital Strategy Lead, start by conducting a thorough assessment of the client’s business model, target audience, and existing marketing efforts. Use this information to identify unique growth opportunities. Engage with the client to establish their goals and KPIs, which will guide the development of a tailored strategy that leverages Google’s tools effectively.

In my previous role, I led a campaign for a small retail business launching an online store. By integrating Google Ads and social media marketing, we targeted their ideal customer profiles. The campaign increased their online sales by 150% in three months. I continuously monitored performance and adjusted strategies based on analytics, ensuring optimal results.

Handling rejection is part of the sales process. I view it as an opportunity to learn and improve. After a rejection, I typically ask for feedback to understand their decision better. This helps refine my approach for future pitches and allows me to address any concerns directly in subsequent interactions.

When evaluating a digital strategy, I focus on key performance indicators such as ROI, conversion rates, customer engagement levels, and overall traffic growth. Additionally, understanding customer lifetime value and how clients' campaigns perform against their initial objectives allows me to tweak future strategies to enhance results.

Prioritization is key in my role. I assess accounts based on their growth potential and urgency of needs. I maintain an organized schedule, often using project management tools to keep track of tasks and deadlines. Regular communication with my team ensures that we tackle urgent issues while aligning on long-term objectives.

Collaboration is essential for achieving business goals. I encourage open communication and regular brainstorming sessions with my team. Together, we set collective goals that align individual strengths with project needs. By creating an environment where everyone's input is valued, we foster motivation and innovation, driving our shared success.

A key challenge in the role of Senior Digital Strategy Lead is keeping up with the fast-paced changes in digital marketing and technology. To mitigate this, I actively stay updated with industry trends and continuously seek feedback from clients about their evolving needs. This approach ensures that I’m adaptable and prepared to address new challenges effectively.

Maintaining strong relationships with key stakeholders requires proactive communication and a genuine commitment to their success. I schedule regular check-ins, provide insights into their campaign performance, and demonstrate how their investments are yielding results. Building trust through transparency is essential to ensuring these relationships flourish.

Data analysis plays a crucial role in strategy development. I rely on data to identify performance trends, customer preferences, and market opportunities. This information informs decisions and guides the strategies we implement. Constantly reviewing and analyzing data allows us to pivot quickly as needed based on real-time insights.

Helping small and medium businesses succeed with Google’s tools means understanding their unique challenges and tailoring solutions that fit their needs. By leveraging relevant Google Ads features, providing effective guidance, and ensuring comprehensive support, I aim to empower these businesses to reach their goals, ultimately making a positive impact on their growth journey.