PMP Strategic Planner

The PMP Strategic Planner at Nexxen is responsible for supporting the US Sales team on both new and existing partnerships. Key duties involve strategizing and implementing programmatic campaigns, collaborating closely with various internal teams, and providing insights on targeting and measurement solutions. You'll also create RFPs, forecast inventory, and ensure that clients’ campaign goals are met through optimal inventory recommendations.

To qualify for the PMP Strategic Planner role at Nexxen, candidates should possess a Bachelor’s degree along with at least 1 year of experience in a planning or strategy role within the digital media landscape. Proficiency in PowerPoint and Excel is crucial, as well as a solid grasp of the programmatic ecosystem that connects DSPs and SSPs.

Essential skills for the PMP Strategic Planner role at Nexxen include the ability to analyze large data sets to generate actionable insights and the capacity to manage multiple projects independently. Strong decision-making abilities under pressure and effective collaboration across departments are also important for success in this role.

The PMP Strategic Planner significantly contributes to client satisfaction at Nexxen by ensuring that the proposed programmatic campaigns are strategically aligned with client goals. By utilizing insights and data analysis, you'll recommend tailored solutions that effectively target clients’ desired audiences, thus enhancing the overall effectiveness of the campaigns and promoting long-term partnerships.

The salary range for the PMP Strategic Planner role at Nexxen in New York is between $65,000 and $80,000 per year. This figure may vary based on various factors such as experience, education, and specific skills. Additionally, there is potential for performance-based incentives or bonuses.

When answering this question, be specific about your past roles related to programmatic advertising. Highlight any direct experience you have with DSPs or SSPs, key projects you worked on, and measurable outcomes you achieved. Use metrics to showcase your success and clearly relate how your experiences will benefit Nexxen as a PMP Strategic Planner.

To effectively answer this question, discuss your time management strategies, emphasizing your ability to prioritize tasks based on deadlines and campaign importance. Providing examples from past experiences where you successfully managed multiple projects simultaneously will demonstrate your capability and reliability to the interviewer.

In your response, mention specific tools like Excel or any data visualization software you've used. Discuss how you’ve leveraged these tools to analyze campaign performance data or create insights for client presentations. Illustrating your proficiency with these technologies will showcase your readiness for the PMP Strategic Planner role.

When answering, focus on your interpersonal skills and strategies you've employed in previous roles to foster strong client relationships. Discuss how effective communication, understanding client needs, and providing timely follow-ups contribute to a successful partnership and demonstrate your desire to uphold Nexxen's customer-centric values.

To answer this question effectively, recount a specific campaign, outlining your role in its planning and execution. Discuss the goals, strategies, tools used, and results achieved. Highlight any innovative approaches you took and how they align with the strategic responsibilities of a PMP Strategic Planner at Nexxen.

In your response, clarify the fundamental roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) within the advertising ecosystem. Highlight your familiarity with how they interact, including how data flows between them and their respective functions in programmatic advertising. Demonstrating this understanding is vital for a PMP Strategic Planner role.

Outline a proactive approach to diagnosing underperformance in a campaign. Discuss the importance of data analysis in identifying issues, how you'd communicate with internal teams to rectify problems, and any adjustments you would consider. Providing a systematic plan will show your strategic thinking and problem-solving capabilities.

Emphasize the significance of collaboration in achieving successful advertising campaigns. Discuss how you’ve worked with various teams in past roles, highlighting specific instances where teamwork led to successful outcomes. This will accentuate your ability to align with Nexxen’s culture of collaboration without ego.

Detail your techniques for managing stress and maintaining productivity under tight deadlines. Discuss any tools or practices you employ, such as prioritizing tasks, breaking down projects into smaller steps, and effective communication with your team. This question allows you to show not just your time management skills, but also your resilience.

When answering, connect your personal values with the role and Nexxen’s mission. Describe your passion for programmatic advertising and how the opportunity to innovate and contribute to the team drives your motivation. Showing authentic enthusiasm will resonate with interviewers and align with the culture at Nexxen.