Market Development Representative - Lincoln

As a Market Development Representative at Sazerac, your primary responsibilities include achieving volume and distribution goals for our brands, managing accounts across various channels, and executing in-store sales strategies. You'll build relationships with customers, understand their needs, and maximize sales through effective merchandising and marketing initiatives.

To apply for the Market Development Representative position at Sazerac, you should have a Bachelor's Degree in Business or equivalent experience. A minimum of one year of relevant professional experience or a related sales internship is beneficial. Candidates must possess strong organizational skills, a valid driver's license, and be willing to work non-traditional hours when necessary.

Essential skills for a Market Development Representative at Sazerac include excellent communication abilities, strong planning and organizational skills, and the capacity to build and maintain relationships with customers. A self-motivated attitude and adaptability to a fast-paced environment will also contribute to your success in this role.

At Sazerac, the Market Development Representative role offers significant career growth opportunities. You will gain hands-on experience in sales, brand management, and customer relationship building, paving the way for further advancement within our expanding U.S. salesforce. This position is designed for individuals looking to accelerate their careers in a thriving industry.

Sazerac supports its Market Development Representatives by providing comprehensive training, access to industry insights, and collaboration with internal teams to accomplish business objectives. Our emphasis on professional development ensures that you have the tools needed to succeed and grow within the company.

To plan effectively, I would first analyze market trends and identify key accounts to prioritize. I would develop tailored strategies for each account, emphasizing relationships and communication. This approach ensures that I not only meet but exceed the sales targets by being proactive and responsive to customer needs.

Certainly! In a previous role, I dedicated time to understand my client's business needs and challenges. I made consistent follow-up calls and arranged in-person meetings, where I provided tailored solutions that significantly benefited their operations. This approach cultivated trust and loyalty, leading to increased business.

In my previous position, I was involved in analyzing market data to identify opportunities for growth. I contributed to developing promotional campaigns and leveraging trade shows to increase brand visibility and customer engagement, demonstrating my experience in effective market development strategies.

I prioritize my workload by assessing which accounts have the highest potential for growth and impact first. I then create a balanced schedule that allows me to dedicate time to both high-priority tasks and routine account management, ensuring that I stay organized and meet all commitments effectively.

To stay motivated, I set personal and professional goals, celebrate small wins, and maintain a positive mindset. I also find motivation in teamwork and collaboration with colleagues, as sharing successes and challenges keeps the energy high and inspires ongoing effort in achieving our targets.

Handling rejection is part of sales, and I approach it with resilience. I view setbacks as learning opportunities, analyzing what went wrong, and seeking feedback when possible. This reflection allows me to adjust my strategies and return stronger in future attempts.

I use a mix of quantitative and qualitative research methods, including analyzing sales data, customer feedback, and competitor performance. Tools like surveys and industry reports help in building a comprehensive understanding, allowing me to craft effective sales strategies based on informed insights.

In my last position, I developed a targeted campaign for a new product launch, identifying key demographics through market research. I collaborated closely with the marketing team to ensure messaging was relevant, which resulted in exceeding our sales targets for the launch period.

I closely monitor consumer trends and preferences, utilizing data insights to inform my sales strategies. By aligning product offerings with what consumers are looking for, I can make persuasive pitches and recommendations that resonate with customers, driving sales effectively.

Teamwork is crucial in my role as a Market Development Representative. Collaborating with marketing, distribution, and account management teams ensures that we are all aligned on goals and strategies. Sharing insights and feedback across teams enhances our overall effectiveness in reaching sales objectives.