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Sr. Content Marketing Manager

About 1Password:

We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.


We're seeking an experienced cybersecurity writer and strategic content marketer to join our team as a Sr. Content Marketing Manager. You will help the Content team shape the voice of 1Password to achieve our brand and category-building objectives. Your ultimate measure of success will be writing world-class caliber content that:


- Illustrates how 1Password has created a new category and demonstrates its leadership

- Advances 1Password’s journey from a single product to a multi-product platform

- Showcases 1Password’s value proposition as an enterprise cybersecurity provider without alienating millions of loyal consumer customers

- Builds relevancy and trust with security buyers

- Demonstrates that 1Password is a world-class cybersecurity company on par with Fortune 100 firms


In this role, you will be a driving force behind our content marketing, shaping how the world perceives and interacts with 1Password. You will help orchestrate a symphony of storytelling across multiple channels to captivate audiences, spark conversations, and drive meaningful connections.


1Password’s brand stands for something different. We believe that security software should make its users more productive, not inject productivity-robbing friction into their daily experience. Unlike most enterprise security software companies who build software for security administrators that is then imposed on employees, for the last eighteen years, we have embraced a human-centric approach to everything from our product design, North Star, to ways we engage with customers and future buyers. One of the joys and challenges you will face in this role is to build on this legacy and help our audiences understand and appreciate what sets us apart.


Reporting directly to the Director of Content Marketing: this is a remote role within the US or Canada.



What we're looking for:
  • Proven experience as a Sr. Content Marketing Manager, Sr. Writer, or a similar senior role for a cybersecurity company.
  • At least six years of experience writing content, with experience working for companies targeting cybersecurity.
  • A deep understanding of the cybersecurity industry, trends, and technologies, and the ability to construct persuasive storytelling for security and IT audiences.
  • Experience sourcing and working with external agencies, vendors, individual freelancers, and budgets.
  • High journalistic standards, communicators, and presenters of content ideas.  
  • Exceptional storytelling skills, with the ability to craft and guide narratives that resonate with technical audiences, building trust and engagement at every stage of the buyer's journey.
  • Demonstrated critical and creative thinking skills with a collaborative approach to supporting a cross-functional team through complex content marketing challenges.
  • Proficiency in buyer journeys for B2B cybersecurity executives and practitioners. 
  • Eager to push the boundaries of traditional content marketing with a passion for innovation, exploring new formats, platforms, and approaches to deliver exceptional audience experiences.


What you can expect:
  • Editorial Excellence: Develop high-quality, long-form editorial content that engages security and IT leaders. Ensure the content is deeply researched, thought-provoking, and aligned with industry trends.
  • Thought Leadership: Craft insightful, forward-thinking content that positions 1Password as a trusted voice in cybersecurity. Develop compelling narratives highlighting industry challenges, emerging trends, and innovative solutions.
  • Content Production: Deliver a diverse range of content, including core web pages, campaign landing pages, and sales materials, ensuring clarity, impact, and brand alignment.
  • Editorial Oversight: Act as a key editor for the Content team, upholding quality standards and ensuring messaging consistency across all assets.
  • Subject Matter Expertise: Develop a deep understanding of our buyers' challenges and how 1Password solutions drive key business outcomes. Translate insights into compelling narratives.
  • Marketing Collaboration: Work cross-functionally with marketing, product, and sales teams to strategize, develop, and implement content that powers campaigns and product launches.
  • Content Strategy: Shape and execute content marketing strategies that support growth initiatives, ensuring alignment with company goals and market positioning.
  • Cross-functional Storytelling: Partner with teams across the organization to craft compelling stories about campaigns, product innovations, and thought leadership.
  • Industry Intelligence: Stay ahead of cybersecurity trends, competitive movements, and market shifts, informing content strategy with timely insights.
  • Brand Voice & Consistency: Write and edit across content types, ensuring brand voice is consistent, engaging, and impactful across all touchpoints.
  • AI & Editorial Innovation: Leverage AI tools to optimize editorial workflows, streamline content production, and enhance research capabilities.
  • SEO & Performance Optimization: Leverage SEO best practices to increase domain authority, enhance organic search performance, and grow audience engagement. Use data-driven insights to refine content strategies.


USA-based roles only: The annual base salary for this role is between $128,000 USD and $173,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.


Canada-based roles only: The annual base salary for this role is between $118,000 CAD and $160,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.


At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.


We believe in the power of remote work, but we also recognize that in-person connection is sometimes important to help us achieve our mission. While we are a remote-first company, occasional travel for in-person engagement will be a part of this role. Frequency will depend on role and responsibilities, and may include, but is not limited to, annual department-wide offsites, team meetings, and customer/industry events. These events will typically be held in varying locations across Canada and the US.



What we offer:


We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:


Health and wellbeing

> 👶 Maternity and parental leave top-up programs

> 👟 Wellness spending allowance

> 🏝 Generous PTO policy 

> 💖 Company-wide wellness days off scheduled throughout the year 

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage


 Growth and future 

> 📈 Company equity for all full-time employees

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions 

> 🔑 Free 1Password account (and friends and family discount!) 


Flexibility and community

> 🤝 Paid volunteer days 

> 🌎 Employee-led DEIB programs and ERGs and ECGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly


You belong here.


1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.


Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.


Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.


Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.


1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.

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Average salary estimate

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$128000K
$173000K

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What You Should Know About Sr. Content Marketing Manager, 1Password

At 1Password, we’re on a mission to make managing security effortless, and we want you, our next Sr. Content Marketing Manager, to lead the charge! If you have a passion for crafting compelling stories in the cybersecurity space, this remote role could be perfect for you. You’ll collaborate closely with the Content team, helping to give voice to 1Password as we expand our footprint from a single product to a powerful multi-product platform. Success in this role means creating top-notch content that not only showcases our unique value proposition but also builds trust with tech-savvy audiences. Expect to immerse yourself in the intricacies of cybersecurity trends while communicating complex ideas in engaging narratives that resonate with both consumers and enterprise clients. You’ll be empowering users by demonstrating how our innovative solutions solve real-world problems, all while maintaining a human-centered approach. As a Sr. Content Marketing Manager, you’ll interface with various departments to shape impactful content strategies that align with our goals. With your six years' experience in cybersecurity and a knack for collaboration, you’ll guide our storytelling across diverse channels, ensuring that our brand message remains consistent and clear. At 1Password, you won’t merely be filling a role; you’ll be a pivotal player in a mission-driven environment that values your input and innovation. Ready to help us unlock peace of mind for millions? Join us and let’s change the digital landscape together!

Frequently Asked Questions (FAQs) for Sr. Content Marketing Manager Role at 1Password
What are the key responsibilities of a Sr. Content Marketing Manager at 1Password?

As a Sr. Content Marketing Manager at 1Password, your primary responsibilities include creating high-quality, engaging content that illustrates the unique value of our cybersecurity solutions. You'll be responsible for developing narratives that connect with both technical and non-technical audiences, overseeing editorial quality, collaborating with cross-functional teams, and crafting thought leadership materials to reinforce our market position.

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What qualifications do I need to become a Sr. Content Marketing Manager at 1Password?

To qualify for the Sr. Content Marketing Manager position at 1Password, you should have at least six years of experience in content marketing or a similar writing role within the cybersecurity industry. A deep understanding of cybersecurity trends and technologies, exceptional storytelling skills, and the ability to work collaboratively across teams are essential for success.

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How does 1Password support its Sr. Content Marketing Managers in their roles?

1Password supports its Sr. Content Marketing Managers through a collaborative work environment that encourages innovation and creativity. You will have access to a generous training budget, participation in learning sessions, and opportunities for growth through equity participation and rewards programs, all aimed at fostering your professional development.

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What is the work culture like at 1Password for a Sr. Content Marketing Manager?

The work culture at 1Password for a Sr. Content Marketing Manager is inclusive, flexible, and focused on remote collaboration. We prioritize a human-centric approach, valuing creativity and supportive teamwork. We foster an environment where your insights shape our marketing strategies, and your contributions are recognized and celebrated.

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What types of content will a Sr. Content Marketing Manager create at 1Password?

In the role of Sr. Content Marketing Manager at 1Password, you'll create a diverse range of content. This includes long-form editorial pieces, web pages, campaign landing pages, and sales materials, all designed to engage our audience, reflect industry trends, and build meaningful connections that enhance our overall brand positioning.

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Common Interview Questions for Sr. Content Marketing Manager
How do you approach creating content for a technical audience?

When creating content for a technical audience as a Sr. Content Marketing Manager, it's crucial to balance complexity with clarity. Start by thoroughly understanding the subject matter and your audience's pain points. Employ storytelling techniques that simplify complex concepts, using relatable analogies to make the content accessible while retaining depth.

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Can you share a time you successfully collaborated across teams?

In my previous role, I worked on a campaign that required input from product, sales, and design teams. I organized cross-departmental workshops to gather insights and align our messaging. This collaboration led to a unified content strategy that significantly improved our campaign outcomes, demonstrating the power of teamwork in enhancing content relevance.

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What metrics do you use to measure the success of content?

To measure content success, I utilize a range of metrics including engagement rates, organic traffic, lead generation figures, and conversion rates. Using tools like Google Analytics and SEO performance trackers, I assess how well the content resonates with the audience, refine strategies based on data insights, and ensure alignment with business goals.

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What are some current trends in cybersecurity content marketing?

Current trends in cybersecurity content marketing include an emphasis on story-driven narratives, personalized content experiences, and the integration of interactive formats such as webinars and podcasts. Additionally, addressing emerging themes such as AI in security and data privacy concerns are becoming increasingly vital for engaging audiences effectively.

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How do you ensure brand voice consistency in your writing?

Ensuring brand voice consistency involves creating detailed style guides that outline tone, terminology, and messaging principles. Regularly revisiting these standards, engaging with feedback from stakeholders, and conducting editorial reviews of all content outputs helps to maintain alignment with the brand voice across various channels and formats.

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Describe how you stay updated with cybersecurity trends.

I stay updated with cybersecurity trends by subscribing to leading industry publications, attending webinars, and participating in professional networks. This ongoing learning empowers me to produce timely, relevant content that resonates with thought leaders and informs our target audience about critical developments in the cybersecurity landscape.

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How do you choose the right content formats for specific campaigns?

Choosing the right content formats starts with understanding the target audience's preferences and the campaign's objectives. I analyze data from previous campaigns, leverage audience insights, and consider the message's complexity to decide whether to use blogs, videos, infographics, or other formats, ensuring optimal engagement across channels.

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What role does SEO play in your content creation process?

SEO plays a vital role in my content creation process. I conduct keyword research to identify relevant topics, strategically integrate keywords into the content, and optimize meta descriptions and headings. By adhering to SEO best practices, I ensure that our content achieves higher visibility, driving organic traffic and effectively reaching target audiences.

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Tell me about a successful content marketing campaign you've led.

One of my most successful campaigns involved launching an educational eBook series focused on emerging cybersecurity threats. Utilizing guest experts, I collaborated with sales and product teams to promote the content. The campaign increased leads by 40%, established thought leadership, and significantly boosted our brand's credibility in the industry.

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How do you handle tight deadlines while maintaining content quality?

Handling tight deadlines while maintaining content quality requires effective project management and prioritization skills. I break down deliverables into manageable tasks, allocate appropriate time slots for reviews, and leverage collaboration tools for faster feedback. Clear communication with team members about expectations ensures that deadlines are met without compromising quality.

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1Password is a software technology company that streamlines online navigation by memorizing and auto-filling web forms with passwords, credit card details, and addresses at the click of a button.

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BENEFITS & PERKS
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
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DATE POSTED
April 23, 2025

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