Field Marketing Manager - Public

The Field Marketing Manager - Public at Aleph Alpha is responsible for planning and executing field marketing campaigns aimed at key public sector customers in the DACH region. Key responsibilities include organizing events, creating engaging content for blogs and newsletters, coordinating localized marketing campaigns, and collaborating with sales and product teams to align marketing efforts with customer needs. They also track campaign performance metrics to optimize marketing impact.

Candidates for the Field Marketing Manager - Public position at Aleph Alpha should have a proven track record in field marketing, ideally within the public sector or B2B space. Fluent communication skills in both German and English are essential, particularly for creating written content. Experience in organizing online and offline events, executing targeted campaigns across channels, and engaging with diverse stakeholders is also highly valued.

The Field Marketing Manager - Public plays a crucial role in enhancing Aleph Alpha’s presence by developing tailored marketing strategies that resonate with public sector customers. By organizing impactful events, creating relevant content, and running targeted campaigns, they help to increase awareness and generate leads, thereby solidifying Aleph Alpha's position in the AI solutions market for public institutions.

The Field Marketing Manager - Public at Aleph Alpha will organize both virtual and in-person events, including webinars, conferences, and client meetings. These events are integral to promoting Aleph Alpha’s AI products and solutions, facilitating engagement with public sector clients, and fostering community among stakeholders.

Aleph Alpha provides numerous opportunities for professional development, including exposure to the latest trends and innovations in AI, collaboration with international industry experts, and the chance to take on significant responsibilities that shape the company’s marketing strategy. Additionally, team events and a supportive work culture foster networking and skill enhancement.

When answering this question, focus on specific campaigns or projects you've managed in the public sector, highlighting the strategies you employed and the results you achieved. Use metrics where possible to demonstrate your impact, and mention any stakeholder engagements that led to successful outcomes.

Discuss your methods for understanding the needs and interests of public sector audiences. Mention conducting market research, audience segmentation, and utilizing language that aligns with their perspectives. Showcase a few examples of successful content pieces you've created that effectively engaged this audience.

Explain your strategies for planning and executing hybrid events, including how you ensure engagement for both in-person and virtual attendees. Share your experience with technology platforms, logistics, and your approach to balancing audience interaction in both settings.

Focus on the key performance indicators (KPIs) you prioritize when measuring campaign success, such as lead generation, engagement rates, and overall ROI. Discuss tools you use for tracking these metrics and how you leverage data to refine future campaigns.

Share a specific scenario where you worked closely with a sales or product team to align marketing strategies with customer needs. Highlight the collaborative process, the outcomes that benefited both departments, and any innovations that resulted from your teamwork.

Express your enthusiasm for the AI field, discussing how its advancements are transforming industries, particularly in the public sector. Share your vision of the future of AI in public service and how you believe field marketing can contribute to that transformation.

Describe your proactive approach to handling negative feedback. Emphasize the importance of listening to the client, understanding their concerns, and taking actionable steps to rectify the situation. Highlight any experiences where you turned a negative experience into a positive relationship.

List the marketing tools and software you're proficient in, such as CRM systems, email marketing platforms, social media management tools, and analytics software. Explain how you've used these tools to enhance marketing efforts and gather insights into campaign performance.

Discuss the methods you use to stay informed about the latest marketing trends, such as attending industry conferences, following thought leaders on social media, and participating in webinars. Mention any specific resources or networks that help you stay connected to changes in the public sector landscape.

Define a successful marketing campaign in terms of clear goals and measurable outcomes. Use specific examples from your experience to illustrate campaigns that passed these thresholds and share the lessons learned to further enhance your marketing strategy.