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Short Story is hiring: Growth Marketer in San Francisco

Job DescriptionAbout Us:Short Story is an award winning, technology-powered retailer dedicated to petite women 5'4" and under. Our mission is to create a seamless shopping experience for millions of petite women so they can dress with effortless confidence. As a fast-growing startup, we're revolutionizing retail with a data-driven learning system that leverages customer feedback to create exceptional, tailored products. We've been recognized by top publications like Forbes, Fortune and are backed by top institutional investors who share our vision of building the world's next great consumer brand.At Short Story, we celebrate petiteness, boldness, and modern womanhood. Our culture combines an insatiable hunger for data, an unwavering commitment to creating superior products, and a hustle startup mentality. We have a strong sense of urgency. Since 2019, we've cultivated a team of dedicated problem solvers and fashion enthusiasts. We're excited for you to join us on this exhilarating journey.The RoleWe're looking for a savvy Digital Marketer with deep experiences in marketing for ecommerce and/or women's fashion. You're a Social Media Marketing/PR/Relationship Management guru. You're detail-oriented, organized, a hustler, thrive in a fast paced environment, and a team player. You're located in the Bay Area and available to come to the office periodically.Your Responsibilities• Develop and manage influencer campaigns from start to finish• Outreach and negotiate potential Talent for Brand Ambassador campaigns leveraged across multiple digital channels (Facebook, Instagram, TikTok, YouTube - both Organic and Paid Media)• Utilize tools to research and identify new influencers and manage the pipeline in a scalable way• Establish strong talent and agency contacts and relationships• Build Influencer tracking parameters and reporting, track Influencer organic and paid performance, reporting daily results directly to the CEO• Work with internal teams (Marketing, Styling, and Ops) to support Influencer campaigns• Maintain monthly Influencer budget and forecast• Conduct competitive research, relevant industry trends and platformsMinimum Qualifications• Bachelor’s Degree required• Minimum 4+ years of experience working in Digital Marketing, Social Media Management, Influencer Marketing, Talent Relations, PR, and/or Brand Marketing• Minimum 2+ years of experience working at a startup in the DTC/CPG or consumer space• Knowledge and understanding of social media platforms and best practices, KPIs, and emerging trends• This is a in-person role! We feel most creative in a room togetherOther Qualifications• Passion for influencer relations, social media, and in-house brand marketing• Contract negotiation skills and strong relationship building skills• Excellent communication skills and detail orientation• Outstanding grasp of analytics and performance reporting• Ability to work in a fast-paced environment, handling multiple projects/tasks, and a strong team member• Strong project/time management skills• Tech-savvy• Creative and flexible• Can-do attitude and is passionate about helping petite women build confidence through stylingWhy You'll Love Working At Short Story• You'll get to work at an early stage start-up, to build the culture, and to have an outsized impact on our company and society• You'll be a key part of the company with the ability to make high impact decisions• You'll get the opportunity to try your hand at new things. We deeply believe in giving people opportunity to venture into new areas• We are a successful, fast-growing startup solving problems that have not been solved before and reinventing fashion for an underserved segment• We are a group of smart, passionate, hustlers with a wealth of diverse experiences• We are motivated by unique challenges and opportunities• We are our own customers; many of us on the team are petite women who love our products• We are driven by the mission of helping petite women find their perfect fit so they can dress with total confidenceCompensation & Benefits• Medical, dental, and vision benefits• 401k with company match• Flexible PTO policy & paid holidays• Catered lunch on Fridays and company events• Employee discount on merchandise• Opportunity to work at a Y-Combinator backed startup alongside a dedicated and experienced founding teamShort Story is committed to providing equal employment opportunity and a work environment free of discrimination and harassment for all employees and applicants. We work diligently to ensure equal opportunity for all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, Veteran status, or other legally protected characteristics.Compensation Range: $67K - $150K

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What You Should Know About Short Story is hiring: Growth Marketer in San Francisco, Short Story

Short Story is on the lookout for an enthusiastic Growth Marketer to join our vibrant team in San Francisco! We’re an award-winning retailer focused on providing an exceptional shopping experience for petite women—those 5'4" and under. We utilize a cutting-edge, data-driven approach to fashion, working tirelessly to create tailored products that boost confidence and style. As our Growth Marketer, you'll dive deep into influencer marketing, managing campaigns across platforms like Instagram, TikTok, and YouTube. If you have a knack for relationship management and a passion for women's fashion, this is the place for you! You'll have the opportunity to collaborate with knowledgeable teams, conduct industry research, and build essential connections that resonate with our audience. Your analytical skills will shine as you report campaign results directly to our CEO. This is not just a job; it's a chance to shape the future of a groundbreaking startup! Our ideal candidate thrives in fast-paced environments and is ready to roll up their sleeves, making a tangible impact on our marketing strategies. We believe in the mission of uplifting petite women's fashion and can't wait for you to be a part of our journey. Join us and help redefine retail while supporting a community of empowered women!

Frequently Asked Questions (FAQs) for Short Story is hiring: Growth Marketer in San Francisco Role at Short Story
What are the key responsibilities of a Growth Marketer at Short Story?

As a Growth Marketer at Short Story, you will be responsible for developing and managing influencer campaigns from inception to execution. This includes outreach to potential talent, negotiating Brand Ambassador campaigns across various digital channels, and collaborating with internal marketing and styling teams. You'll also track and report on influencer performance metrics, handling the monthly influencer budget and conducting competitive research to inform strategies.

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What qualifications do I need to apply for the Growth Marketer position at Short Story?

To apply for the Growth Marketer position at Short Story, you should have a Bachelor’s Degree and a minimum of 4 years of experience in digital marketing, particularly in social media management and influencer marketing. Additionally, having at least 2 years of experience in a startup environment, strong project management skills, and a passion for women's fashion will strengthen your application.

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How does Short Story support its Growth Marketer to succeed?

Short Story supports its Growth Marketer by fostering a collaborative work environment filled with innovative minds and offering opportunities for professional growth. You will work closely with dedicated teams, have access to resources for research and analytics, and receive direct support and insights from leadership, ensuring that you can execute campaigns effectively and creatively.

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What is the company culture like at Short Story for a Growth Marketer?

The company culture at Short Story is dynamic and empowering, characterized by a startup mentality that values boldness and creativity. As a Growth Marketer, you'll be encouraged to voice innovative ideas, embrace teamwork, and participate in an inclusive environment that celebrates petiteness and modern womanhood. Our team is driven by a shared mission to serve our community of petite women, making your role both impactful and fulfilling.

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What are the benefits offered to Growth Marketer employees at Short Story?

At Short Story, Growth Marketer employees benefit from a competitive compensation package that includes medical, dental, and vision benefits, a 401k plan with company matching, flexible PTO, and catered lunches. You’ll also enjoy discounts on merchandise and the unique opportunity to shape the culture of a Y-Combinator backed startup while working alongside a passionate team.

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Common Interview Questions for Short Story is hiring: Growth Marketer in San Francisco
Can you explain your experience with influencer marketing as a Growth Marketer?

In your response, highlight specific campaigns you've managed, the platforms you utilized, and the results achieved. Discuss your strategy for selecting influencers and how you've measured campaign success, showcasing your data-driven approach.

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How do you stay updated on emerging trends in digital marketing?

Share how you follow industry news, join webinars, and participate in relevant community discussions. Mention any key resources or platforms you rely on to stay informed about digital marketing trends and best practices.

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Describe a challenging project you handled as a Digital Marketer.

Provide details about the project scope, the challenges faced, and how you successfully navigated them. Highlight your problem-solving skills and the outcomes, making sure to demonstrate your ability to handle pressure in a fast-paced environment.

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How do you measure the success of your marketing campaigns?

Explain the key performance indicators (KPIs) you track, such as engagement rates, conversion metrics, and ROI. Discuss how you use analytics tools to demonstrate the impact of your campaigns and make data-driven decisions.

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What strategies do you use for effective influencer outreach?

Talk about your approach in identifying potential influencers, creating compelling pitches, and maintaining relationships. Stress the importance of alignment with brand values and audience reach.

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What role does collaboration play in your marketing processes?

Share examples of how you've worked with different teams, such as marketing, styling, or operations, to deliver successful campaigns. Highlight your communication skills and how collaboration drives results.

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How do you handle tight deadlines in your marketing projects?

Discuss your time management techniques, including prioritization and delegation. Provide a relatable example illustrating how you delivered quality work under pressure.

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How would you introduce Short Story to new audiences using your marketing expertise?

Offer ideas on innovative campaigns, social media strategies, and possible partnerships. Explain how your approach would resonate with the target audience of petite women and drive brand awareness.

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What tools and software do you find most helpful as a Growth Marketer?

Mention specific tools you are proficient with, such as analytics platforms, social media management tools, and email marketing services. Explain how these tools enhance your workflow and campaign effectiveness.

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What excites you most about working for Short Story as a Growth Marketer?

Convey your enthusiasm for Short Story’s mission and how it aligns with your values. Share why the contribution to the fashion industry for petite women resonates with you and how you envision making an impact with the team.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 5, 2024

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