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Senior Manager, Product – Go to Market

About 3E:

We are a mission-driven company with the purpose to enable a safer, more sustainable world!

3E provides a comprehensive suite of data, analytics, and software solutions for enabling and improving workplace & chemical safety, product stewardship, supply chain management and sustainability. With over 35 years of experience, and 15 locations across North America, Europe, and Asia, 3E helps more than 5,000 customers in various sectors to achieve safety, sustainability, and speed to market.


Are you ready to shape the future? Come join us! 


About the Role:

Are you a strategic thinker with a builder’s mindset? At 3E, we’re transforming the future of compliance and sustainability with powerful, data-driven solutions — and reimagining how organizations can work smarter, faster, and more sustainably. As our Product Go-To-Market (GTM) Manager for the Product Stewardship portfolio, you won’t just support product launches — you’ll shape how they succeed in market.


This senior-level role is an opportunity to define and scale go-to-market strategies that accelerate growth, drive customer value, and strengthen our leadership in the environmental health and safety (EHS) tech space. It’s also a chance to be part of building disruptive, next-generation products that embed intelligence into customer workflows and create meaningful impact in a space hungry for innovation.


This role is ideal for someone who thrives in ambiguity, knows how to translate vision into executable programs, and enjoys partnering cross-functionally to make big things happen. You’ll be at the center of collaboration between Product, Marketing, Sales, and Customer teams — ensuring our solutions meet the evolving needs of global customers navigating complex regulatory landscapes.


Location: This is a remote position, but we’re specifically looking for candidates based in the Eastern Time Zone to align with key collaborators and business operations.


What You'll Do
  • Define and drive the GTM strategy for Product Stewardship offerings, aligning with product roadmaps, market dynamics, and customer pain points.
  • Lead positioning development and value proposition frameworks that differentiate our solutions and resonate with key buyer personas.
  • Support commercial success by developing pricing guidance, assets, bundling strategies, and enablement tools that empower Sales, Marketing, and Customer teams.
  • Monitor and measure performance of GTM initiatives across channels, using data-led insights to continuously optimize campaigns and product positioning.
  • Stay close to the market — analyzing competitors, customer feedback, and industry trends to inform strategy and identify whitespace opportunities.
  • Collaborate cross-functionally with Sales Enablement, Marketing Ops, and Product teams to ensure unified, high-impact product launches and lifecycle campaigns.
  • Be a steward of customer-centric innovation, shaping how 3E supports global organizations in their sustainability, commercial growth and compliance goals.


What Makes You a Great Fit
  • 4+ years of experience in product marketing, GTM strategy — ideally in B2B SaaS, information services, or regulatory/sustainability tech.
  • A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
  • Ability to lead through influence and collaboration — aligning stakeholders around a shared vision while driving accountability.
  • Strong market sensing skills and a strategic, data-driven approach to problem-solving.
  • Exceptional communication skills — able to distill complex technical topics into compelling narratives tailored to diverse audiences.
  • Experience or interest in EHS, compliance, or sustainability domains is highly valued.


Pay Transparency:

The anticipated salary range for this position is $120,000-$135,000 per year. The final offer will depend on several factors, including the successful candidate’s skills, depth of work experience, location, and relevant licenses/ qualifications. Each offer is determined based on individual strengths and relevant business considerations.

 

In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.


Our US Benefits Include:

Health, dental, and vision insurance

Life insurance and disability coverage

Generous PTO accrual and paid parental leave

401(k) plan with company matching

Employee assistance program

Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)


Disclosures:

3E is committed to a diverse and inclusive work environment. 3E is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability, or any other legally protected status. For applicants who would like to request accommodation please send an email to recruiting@hr.3eco.com


Visit us at https://www.3eco.com/ 


Follow us at https://www.linkedin.com/company/3e-safer-world/


Privacy Policy and Candidate Privacy Notice


Agencies: 3E is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at 3E via email, the Internet, or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of 3E. No fee will be paid in the event the candidate is hired by 3E because of the referral or through other means. 

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Average salary estimate

$127500 / YEARLY (est.)
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$120000K
$135000K

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What You Should Know About Senior Manager, Product – Go to Market, 3E

At 3E, we are dedicated to making the world a safer and more sustainable place, and we are searching for a spirited and innovative Senior Manager, Product – Go to Market to join our dynamic team in Bethesda, Maryland. In this role, you'll be the architect of our go-to-market strategy for our powerful Product Stewardship offerings. If you thrive in an environment that encourages creativity and strategic thinking, then this opportunity is perfect for you! With over 35 years of experience under our belt, 3E is at the forefront of environmental health and safety (EHS) tech, and you will be instrumental in shaping how our product launches succeed in the market. As the Senior Manager, you will collaborate across departments including Product, Marketing, and Sales to ensure that we meet the evolving needs of our global customers. You will leverage your keen market insights and analytical skills to fine-tune our strategies, drive customer value, and support commercial success. Your creativity will shine as you work on messaging that resonates with different buyer personas and monitor the performance of our initiatives. If you are passionate about data-driven decision making and enjoy leading teams to success, then we want you at 3E! This remote position is a unique chance to be part of a mission-driven organization that celebrates innovation and sustainability. Let’s work together to shape the future!

Frequently Asked Questions (FAQs) for Senior Manager, Product – Go to Market Role at 3E
What are the responsibilities of the Senior Manager, Product – Go to Market at 3E?

As the Senior Manager, Product – Go to Market at 3E, you will define and drive the go-to-market strategy for Product Stewardship offerings. Your responsibilities will include developing positioning frameworks, pricing guidance, and enablement tools, ensuring our solutions align with customer needs and market dynamics. Furthermore, you will monitor GTM initiatives, analyze competitors, and stay informed about industry trends to identify opportunities for growth.

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What qualifications are required for the Senior Manager, Product – Go to Market role at 3E?

To be a successful candidate for the Senior Manager, Product – Go to Market position at 3E, you should have at least 4 years of experience in product marketing or similar roles, particularly within B2B SaaS or sustainability tech. A proven track record of executing successful GTM strategies and strong communication skills are crucial. Interest or experience in EHS and compliance is also highly valued.

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How is the work culture at 3E for the Senior Manager, Product – Go to Market?

At 3E, we pride ourselves on fostering a collaborative and innovative work culture. As the Senior Manager, Product – Go to Market, you will be at the heart of teamwork, working closely with cross-functional teams such as Marketing and Sales. We encourage creativity and critical thinking, making it a dynamic environment where your ideas can flourish.

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What impact does the Senior Manager, Product – Go to Market have on 3E’s mission?

The Senior Manager, Product – Go to Market plays a vital role in furthering 3E’s mission to enable a safer, more sustainable world. By shaping effective GTM strategies for our Product Stewardship offerings, you will help drive customer value and innovation, ultimately supporting global organizations in achieving their sustainability and compliance goals.

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Is remote work an option for the Senior Manager, Product – Go to Market position at 3E?

Yes, the Senior Manager, Product – Go to Market position at 3E is a remote role, allowing you to work flexibly while being part of a mission-driven organization. However, we prefer candidates based in the Eastern Time Zone to align with our key collaborators and business operations efficiently.

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Common Interview Questions for Senior Manager, Product – Go to Market
Can you describe your experience with developing go-to-market strategies?

When answering this question, highlight specific examples from your past roles where you successfully crafted and executed GTM strategies. Discuss the challenges faced, your analytical approach, and the impact achieved, ensuring you illustrate your thought process and collaboration with other teams.

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How do you prioritize initiatives when there are conflicting demands?

In your response, consider discussing your ability to assess initiatives based on impact and alignment with company goals. Share a specific instance where you had to balance competing priorities and how you effectively communicated with stakeholders to gain alignment.

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What tools do you use to analyze market trends and customer feedback?

Mention the tools and frameworks you are familiar with, such as Google Analytics, CRM systems, or customer feedback platforms like SurveyMonkey or Qualtrics. Illustrate how you have effectively leveraged these tools to inform your strategies in previous roles.

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What strategies do you use to communicate value propositions?

Discuss specific communication techniques you've employed to convey value propositions effectively, such as developing tailored messaging for different buyer personas. Highlight your experience in collaborating with marketing teams to create compelling narratives that resonate with target audiences.

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How do you keep up with industry trends, particularly in sustainability and EHS?

Share your methods for staying informed, such as attending industry conferences, subscribing to relevant publications, or participating in webinars. Highlight how this knowledge has influenced your previous work and strategic decisions.

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Describe a time when a product launch did not go as planned. What did you learn?

Be honest and reflective in your response. Detail the circumstances of the launch, the factors that led to its underperformance, and the lessons you took away from that experience, emphasizing your commitment to continuous improvement.

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How do you assess the performance of GTM initiatives?

Talk about your approach to measuring success through key metrics such as adoption rates, customer feedback, and revenue growth. Provide an example of how you used data analytics to evaluate and optimize GTM campaigns in the past.

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Can you give an example of a successful collaboration with sales or marketing teams?

Provide a specific example where you worked closely with sales or marketing to enhance a product’s positioning or launch strategy. Discuss how you aligned on common goals and the outcomes of that collaboration.

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How do you handle feedback from customers or stakeholders?

Illustrate your process for collecting and incorporating feedback into your strategies. Highlight your commitment to customer-centric innovation and a specific instance where you turned feedback into action.

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What excites you about working at 3E as the Senior Manager, Product – Go to Market?

Convey your alignment with 3E’s mission and values. Discuss what aspects of the EHS tech space interest you and how you see yourself contributing to the organization's goals, making it personal and sincere.

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About 3E 3E™, delivers intelligent compliance solutions that empower companies to reduce risk, drive continuous improvement and create new growth opportunities. For 30 years 3E has provided clients with the expertise, content, live 24-7-365 EHS s...

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DATE POSTED
April 19, 2025

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