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Marketing Coordinator

Our Mission

We uplift people and economies around the world through entrepreneurship.


Who We Are

500 Global is a venture capital firm with $2.2B in assets under management that invests in founders building fast-growing technology companies. We focus on markets where technology, innovation, and capital can unlock long-term value and drive economic growth. We work closely with key stakeholders and advise governments and corporations on how best to support entrepreneurial ecosystems so startups can thrive. 500 Global has backed over 5,000 founders representing more than 3,000+ companies operating in 80+ countries. We have invested in 35+ companies valued at over $1 billion and 160+ companies valued at over $100 million (including private, public, and exited companies). Our 180+ team members are located in 27 countries and bring experience as entrepreneurs, investors, and operators from some of the world’s leading technology companies.


Scope:

The Marketing Coordinator for 500 Eurasia will be responsible for executing and managing marketing strategies to enhance brand awareness, foster the startup community, and drive high-quality applications for the program. This role requires a strategic thinker with strong hands-on execution skills and a collaborative approach to ensure the success of marketing initiatives across multiple channels.


Essential Functions
  • Develop and execute marketing strategies to enhance brand awareness and build the startup community in the EECCA region.
  • Create and manage content strategies, calendars, and materials aligned with brand messaging and goals.
  • Collaborate with internal teams and external partners to optimize marketing initiatives and deliverables.
  • Build and execute targeted email campaigns, leveraging analytics to improve performance.
  • Plan, execute, and manage social media campaigns to drive engagement and lead generation.
  • Oversee website content and functionality to ensure an engaging user experience aligned with brand guidelines.
  • Coordinate event marketing efforts to maximize attendance, engagement, and impact.
  • Monitor and analyze marketing performance metrics, providing insights and recommendations for optimization.
  • Manage PR activities, including press releases, to ensure effective communication and alignment with timelines.


Minimum Qualifications
  • 2+ years experience in email marketing, social media, and campaign build out. 
  • 2+ years experience in event marketing and coordination. 
  • Bachelor’s degree required. Fluency in English both written and spoken is required.
  • Proven experience in developing and executing marketing strategies, including content creation, social media, email campaigns, and event promotion.
  • Strong understanding of digital marketing tools, platforms, and best practices for lead generation and audience engagement.
  • Demonstrated ability to create compelling content and manage content calendars, including leveraging events for promotional materials.
  • Experience in planning and coordinating events, such as masterclasses and networking sessions, with cross-functional team collaboration.
  • Proficiency in tools like HubSpot, Google Analytics, WordPress, Canva, and Adobe Suite for marketing and design.


Preferred Qualifications
  • Strong writing, editing, and storytelling skills to craft narratives that align with brand guidelines and highlight program impact.
  • Familiarity with performance metrics and KPIs to analyze campaign effectiveness and drive data-driven decisions.
  • Experience working with external agencies and internal teams to align marketing strategies and achieve objectives.
  • Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Adaptable and proactive mindset with excellent interpersonal and communication skills to engage with diverse stakeholders.



500 Global does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.


500 Global collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details. If you are a California Job Applicant see the privacy notice for further details.

 

Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Marketing Coordinator, 500 Global

Are you ready to make a difference in the world of entrepreneurship? 500 Global in Georgia is on the lookout for a dynamic Marketing Coordinator to elevate our brand presence and support our vibrant startup community. In this exciting role, you'll be at the forefront of executing innovative marketing strategies designed to enhance brand awareness and attract high-quality applications for our programs. So if you’re a strategic thinker with a passion for hands-on execution, this is your chance to shine! Your day-to-day will involve developing and managing multi-channel marketing initiatives, creating engaging content, and spearheading impactful social media campaigns. You'll collaborate closely with our internal teams and external partners to deliver marketing solutions that truly resonate. From building targeted email campaigns to coordinating event marketing efforts that maximize engagement, you’ll wear many hats. Proficiency with tools like HubSpot and Google Analytics is essential to analyze performance metrics and refine our approach, ensuring each initiative hits the mark. With a strong understanding of digital marketing best practices and a knack for storytelling, your creativity will help us communicate our mission effectively. The successful candidate will also enjoy a fast-paced, collaborative environment where no two days are the same. If you have over two years of experience in email marketing, social media, and event coordination, along with a bachelor’s degree, we can’t wait to hear from you. Join us at 500 Global and be part of something bigger, where your contributions will enable entrepreneurs and strengthen economies around the world.

Frequently Asked Questions (FAQs) for Marketing Coordinator Role at 500 Global
What responsibilities does a Marketing Coordinator have at 500 Global?

As a Marketing Coordinator at 500 Global, your main responsibilities will include developing and executing marketing strategies to boost brand awareness, creating and managing content calendars, executing targeted email campaigns, planning social media initiatives, and organizing events that engage the startup community. You will play a critical role in enhancing our marketing initiatives and delivering impactful results.

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What qualifications are required for the Marketing Coordinator position at 500 Global?

To be considered for the Marketing Coordinator role at 500 Global, candidates should have at least 2 years of experience in email marketing, social media strategies, and event coordination. A bachelor's degree is also required, alongside proven ability in executing marketing strategies and familiarity with digital marketing tools like HubSpot and Google Analytics.

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What tools should a Marketing Coordinator be proficient in for a role at 500 Global?

Candidates applying for the Marketing Coordinator position at 500 Global should be proficient in tools such as HubSpot, Google Analytics, WordPress, Canva, and the Adobe Suite. These tools are essential for creating high-quality marketing materials, analyzing performance metrics, and managing digital marketing strategies.

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What skills are important for a Marketing Coordinator at 500 Global?

Important skills for a Marketing Coordinator at 500 Global include strong writing and editing abilities, creativity in content creation, project management skills, and the capability to analyze performance metrics. Additionally, strong communication skills and an adaptable mindset are crucial for engaging diverse stakeholders within the startup community.

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Can you tell me about the company culture at 500 Global for the Marketing Coordinator role?

At 500 Global, the culture is collaborative and dynamic, encouraging creativity and innovation among team members. As a Marketing Coordinator, you'll work closely with a diverse team that values open communication and teamwork. This positive environment supports professional growth while fostering a passion for entrepreneurship and helping startups succeed globally.

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Common Interview Questions for Marketing Coordinator
How do you develop a marketing strategy for a new program?

To develop a marketing strategy for a new program, start by understanding the target audience and their unique needs. Research market trends and competitor offerings. Then, define clear objectives, choose appropriate channels, and create a content calendar that aligns with your brand messaging. Lastly, establish KPIs and ensure to monitor and adjust the strategy based on performance.

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Can you describe your experience with email marketing campaigns?

When discussing your experience with email marketing campaigns, focus on successful campaigns you have planned and executed. Highlight metrics such as open rates and click-through rates to demonstrate effectiveness. Mention tools used for automation and segmentation, and explain how you gathered and used audience data to enhance campaign performance.

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What social media platforms do you find most effective, and why?

I find platforms like LinkedIn and Twitter particularly effective for reaching professional audiences in the startup space. LinkedIn helps to establish industry credibility and networking, while Twitter fosters real-time engagement. Share your experience in developing content strategies tailored to these platforms and how they have positively affected engagement.

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How do you measure the success of a marketing campaign?

To measure the success of a marketing campaign, I focus on pre-defined KPIs such as conversion rates, traffic growth, and engagement metrics. I use tools like Google Analytics to track these metrics and analyze audience behavior. This data informs adjustments to improve future campaigns and optimize overall marketing strategy.

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Describe a marketing project that you coordinated from start to finish.

When describing a marketing project, outline the initial goals, target audience, and strategies implemented. Describe the collaboration with team members, the execution process, and how you handled any challenges. Finally, present the outcomes and metrics achieved, demonstrating effective project management and teamwork.

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What role does content play in your marketing strategies?

Content plays a crucial role in my marketing strategies as it engages audiences, builds brand authority, and drives conversions. I focus on creating high-quality, relevant content that aligns with the brand's voice and mission. This includes blog posts, social media updates, and email newsletters that resonate with our target audiences.

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How do you stay updated with marketing trends?

I stay updated with marketing trends by following industry blogs, attending webinars, and participating in professional groups on social media. Networking with other marketing professionals and engaging in continuous learning ensures I am aware of emerging trends and best practices, which I can apply to my work.

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Can you explain your experience with managing events?

I have coordinated numerous events from planning to execution, focusing on logistics, promotion, and attendee engagement. My approach includes setting objectives, budgeting, vendor selection, and cross-team collaboration to ensure a seamless experience. Sharing metrics post-event helps in understanding audience engagement and areas for improvement.

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How would you handle negative feedback on social media?

Handling negative feedback on social media involves a calm and professional response. I always acknowledge the feedback, apologize if appropriate, and offer to resolve the issue privately. Constructive criticism is an opportunity to improve, and showing commitment to customer satisfaction can help repair brand reputation.

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What experience do you have with data analysis in marketing?

I have extensive experience with data analysis in marketing, particularly in evaluating campaign performance. I utilize tools like Google Analytics and HubSpot to track key metrics, such as user engagement, conversions, and bounce rates. This analysis allows me to make informed decisions regarding future strategies and to identify improvement areas.

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Founded in 2010 500 Startups is a venture capital firm that invests in companies across the globe. The company is headquartered in Mountain View and San Francisco, California.

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Full-time, on-site
DATE POSTED
January 12, 2025

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