Social Media Manager

The Social Media Manager at Mariners Church is tasked with overall management of social media channels, including content calendar creation, developing engagement strategies, and executing creative content. You will work closely with the Social Media Director to ensure all social media initiatives align with the church's mission to inspire people. This includes creating and publishing original content, staying updated on social media trends, as well as monitoring analytics to report on the return on investment for our social campaigns.

To succeed as a Social Media Manager at Mariners Church, candidates should have 2-3 years of experience in social media management, alongside a Bachelor's degree in Business Marketing or related fields. Proven experience in creative content production and solid knowledge of SEO, Google Analytics, and online marketing channels is essential. Additionally, a strong communicator with an ability to manage multiple priorities will thrive in this role.

The Social Media Manager plays a crucial role in building community engagement by creating a dialogue with followers through timely responses and engaging content. This includes executing campaigns that promote events, holiday specials, and new series, thereby fostering a sense of connection and involvement within our church community. Your ability to ideate and implement new initiatives is crucial for deepening our relationship with church members and followers.

As the Social Media Manager at Mariners Church, you’ll create a diverse range of content including original text posts, photos, videos, and news updates. Your creative input will ensure the content reflects our values while engaging our audience. This may also include crafting promotional graphics for events or special initiatives, all aligned with our branding and mission.

Candidates can expect a warm and supportive work environment at Mariners Church, characterized by a commitment to faith, community, and service. Expect to collaborate alongside a team of like-minded individuals who share the same values and vision for inspiring change. Additionally, the role includes flexible hours during the week and participation in transformative ministry events, ensuring an enriching experience both personally and professionally.

In answering this question, share specific resources you utilize, such as industry blogs, online courses, and professional networks. Highlight how you implement these trends into your strategy and provide examples of how you adapted to recent shifts in social media algorithms or tools to enhance engagement.

Explain your methodical approach to creating a content calendar by discussing how you prioritize essential events and campaigns. Mention the importance of strategic planning with measurable objectives and aligning your content with the church's goals, while showing flexibility to adapt as new trends emerge.

Discuss the key performance indicators (KPIs) you regularly monitor, such as engagement rates, follower growth, click-through rates, and conversion metrics. Explain how you use these analytics to tailor content strategies and improve outreach efforts, demonstrating how you translate data into actionable insights.

Share your strategy for effective crisis management, which includes promptly addressing concerns, maintaining composure, and ensuring transparent communication. Illustrate how you would balance upholding the church’s values while actively working to mend relationships with the community online.

When asked this question, narrate a specific campaign that you directed, detailing your objectives, strategies, and the results achieved. Be sure to focus on innovative elements you introduced and how your efforts positively impacted community engagement and brand awareness.

Talk about methods to empower volunteers, such as providing training, assigning roles according to strengths, and creating a culture of recognition. Illustrate how you would inspire volunteers to share content, engage followers, and contribute to community-centric projects on the social platforms.

Explain the importance of storytelling in connecting with your audience. Cite examples of how you’ve used storytelling techniques to foster emotional connections, enhance engagement, and convey the church’s mission creatively and authentically through social media.

Describe how you ensure brand consistency through content style guides, regularly updated protocols, and collaboration with various teams. Emphasize the significance of maintaining a consistent voice and image that reflects Mariners Church’s values and mission.

Mention specific social media management tools you are familiar with, such as Hootsuite, Buffer, or Canva, and describe how you utilize them for scheduling, analytics, and design. Highlight how these tools enhance productivity and streamline your workflow for effective outcomes.

Express your passion for both social media and faith-based initiatives. Highlight how Mariners Church's mission aligns with your values and aspirations, and convey your enthusiasm for contributing creatively to the church’s outreach efforts and community impact through digital platforms.