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Senior Product Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You’ll Also Have Access To• Career development with an international company where you can grow the career you dream of.• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.• An excellent retirement savings plan with high employer contribution.• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityOur business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of STRUCTURAL HEART disease. We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.What You’ll Work On• The Senior Product Manager is a driver of the success for the Stroke Prevention product line in the Structural Heart business unit. Main therapy focus responsibilities will be centered on the LAA product and franchise.• This position will work closely with the sales team and be responsible for aspects of US strategy execution including peer-to-peer programs and brand awareness.• Maintain US product portfolio expertise including market sizes and trend share, customer needs and targeting, product performance, benefits/weaknesses, and positioning, balancing internal and external needs for each product.• Provide on-going field support and will focus on growing the market awareness for Stroke Prevention and related disease states.• Success will be measured against sales and margin expectations, sales force competency/knowledge level and development of marketing programs which enhance field and customer experience.• Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.• Build product demand through focused market development tactics partnering with field sales• Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.• Manage field device demo needs and working with communications manager to manage promotional collateral.• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.• Manage creative agencies to plan, develop, and execute new US materials.• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.• Drive to deliver Sales, Margin, and key performance metrics for SP products.• Will be expected to be responsive and able to directly address questions and requests of senior management.Required Qualifications• Prior marketing experience within medical device or healthcare industry.• Bachelors’ Degree with 6+ years related marketing or product management experience. MBA with 1+ years of related experience also considered.• Ability to travel 25% of the time.• Substantial financial skills, market analysis and advanced communication skills.• Knowledge/ability to develop and execute a new product launch.• Strong analytical skills as well as written and oral communication skills.Preferred Qualifications• Able to understand technical and scientific information.• Willing to understand and comply with Regulatory requirements.• Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.• Ability to complete multiple projects simultaneously with tight deadlines.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.The base pay for this position is $109,300.00 – $218,700.00. In specific locations, the pay range may vary from the range posted.
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What You Should Know About Senior Product Manager, Abbott

Abbott is on the lookout for a Senior Product Manager to join our innovative team in Plymouth, MA! In this engaging role, you'll be a key player driving the success of our Stroke Prevention product line within the Structural Heart business unit. If you're passionate about making a difference and have prior marketing experience in the medical device or healthcare industry, this opportunity is perfect for you. Your days will be filled with exciting responsibilities such as developing strategic execution for US market activities, ensuring that our product portfolio is competitive and well-positioned. You’ll also be diving into market analysis, customer segmentation, and promotional strategies while collaborating closely with our talented sales team. Abbott prides itself on a culture that supports professional growth, with benefits that include excellent career development opportunities, comprehensive health coverage, and a strong retirement plan. You will be challenged to think critically, embrace creativity, and lead projects that aim to elevate the standard of care in healthcare. The right candidate will thrive in collaborative environments, manage multiple projects seamlessly, and interact with diverse teams to fulfill our mission of health restoration and improved quality of life. Join us and be part of a company recognized for its commitment to diversity and a great workplace culture!

Frequently Asked Questions (FAQs) for Senior Product Manager Role at Abbott
What are the main responsibilities of the Senior Product Manager at Abbott?

As a Senior Product Manager at Abbott, you'll oversee the Stroke Prevention product line, focusing on the LAA product and franchise. Your responsibilities include US strategy execution, maintaining product expertise, providing field support, and developing marketing programs to enhance both field and customer experiences. You'll also be responsible for managing competitive analysis and driving product demand.

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What qualifications do I need to apply for the Senior Product Manager position at Abbott?

To apply for the Senior Product Manager position at Abbott, you should possess a Bachelor's Degree with at least 6 years of related marketing or product management experience in the medical device or healthcare industry. An MBA with a minimum of 1 year of related experience may also be considered. Strong analytical, communication skills, and substantial financial skills are crucial for this role.

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How does Abbott support career development for Senior Product Managers?

Abbott is committed to your career development as a Senior Product Manager. We offer not only access to professional growth opportunities through our international company but also benefits like tuition reimbursement programs and mentorship. Our supportive environment is designed to help you build the career of your dreams.

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What kind of benefits does Abbott provide to its Senior Product Managers?

At Abbott, Senior Product Managers enjoy an array of benefits that include free medical coverage through our Health Investment Plan, an excellent retirement savings plan with high employer contributions, and diverse career development opportunities. We believe in caring for our employees, which ensures a fulfilling work-life balance.

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What does the typical work environment look like for a Senior Product Manager at Abbott?

The work environment for a Senior Product Manager at Abbott is collaborative and dynamic, where you’ll be part of cross-functional teams working on meaningful projects. You’ll engage with teams from sales, marketing, and clinical research, all working together to elevate the standard of care while influencing and motivating those around you.

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Common Interview Questions for Senior Product Manager
What strategies would you implement to grow the Stroke Prevention product line at Abbott?

To grow the Stroke Prevention product line at Abbott, I would focus on thoroughly understanding market dynamics and customer needs to refine our approach. Implementing data-driven marketing strategies, enhancing product positioning, and executing impactful promotional initiatives would be key elements in my strategy.

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Can you describe your experience with product launches in the medical device industry?

In my previous roles, I successfully led product launches by coordinating cross-functional teams, conducting thorough market research, and engaging stakeholders to ensure alignment. I crafted compelling go-to-market strategies to generate buzz and ensured we met all regulatory compliance requirements, delivering a successful product introduction.

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How do you prioritize tasks and manage multiple projects simultaneously?

I prioritize tasks based on project timelines, stakeholder input, and market demands. Utilizing project management tools and regular communication with team members help me stay organized and ensure that all projects are progressing as planned, even when managing tight deadlines.

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What methods do you use to analyze market trends and customer needs?

I utilize a combination of data analytics tools, competitor analysis, customer feedback, and industry reports to keep a finger on the pulse of market trends. This comprehensive approach allows me to anticipate customer needs and adapt our strategies accordingly.

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Can you discuss a successful marketing campaign you've implemented in the healthcare sector?

One of my most successful campaigns involved targeting specific healthcare professionals with tailored messaging and materials. We employed a mix of digital outreach and face-to-face engagement that significantly increased product awareness and led to a measurable uptick in sales. Tracking the campaign’s effectiveness through KPIs was instrumental in its success.

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How do you handle feedback from sales teams regarding product performance?

I value feedback from sales teams as they provide crucial insights from the field. I address their concerns by fostering open communication channels, acting on actionable feedback, and collaborating closely to develop solutions that enhance product performance and ensure our strategies align with market realities.

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What role does collaboration play in your work as a Senior Product Manager?

Collaboration is essential in my role as a Senior Product Manager. I believe in building partnerships with cross-functional teams, including sales, marketing, and clinical research, to leverage diverse expertise and drive initiatives that align with company goals. Effective collaboration fosters innovation and leads to successful outcomes.

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How do you measure success for the Stroke Prevention product line?

I measure success through key performance indicators such as sales figures, market share growth, customer satisfaction ratings, and the effectiveness of marketing programs. Continuous analysis of these metrics helps us refine our strategy and ensure alignment with both business objectives and customer needs.

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Can you share an example of how you have influenced a diverse team to achieve a common goal?

Certainly! In a past role, I was tasked with launching a complex product. By ensuring transparent communication and encouraging input from all team members, I crafted a shared vision that motivated the team. Balancing diverse perspectives allowed us to unite and achieve our objective ahead of schedule.

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What techniques do you use to stay informed about industry developments?

To stay informed about industry developments, I regularly read industry publications, attend relevant conferences, and participate in online forums and professional networks. Keeping current on new technologies, market shifts, and regulatory changes is vital for making informed decisions as a Senior Product Manager.

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We help people live better and healthier with our life-changing technologies. We're revolutionizing health with the most personal technologies, empowering people with the data and knowledge they need to help them live longer and better.

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Full-time, on-site
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December 22, 2024

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