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Associate Creative Director, Copy - job 2 of 2

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

The Associate Creative Director, Copy for our full service advertising agency, Pacific Communications provides strategic direction and advice, writing, editing, and content research for print and electronic media for AbbVie advertising, promotion, and other communications. This includes product and indication launches, sales collateral materials, sales meetings, convention exhibits, direct to physician and other healthcare professionals, direct to patient, Managed Health Care programs, videos, web/multimedia, internal communication programs, including sales training, incentive projects, change management communications, and internal and external corporate and c-suite communications on an ad hoc basis.

This person will implement and expand marketing strategy and tactics by creating campaigns to engage customers and stakeholders (patients, caregivers, friends, family and healthcare decision influencers) in ways that improve quality of communication, breakthrough, innovation, differentiation and sustainability.

This is a hybrid position with the ability to commute to our Irvine, CA office at least 3 days per week. 

Responsibilities

  • Writing, editing, content generation for print and electronic media for AbbVie advertising, promotion, & other communications. This includes product and indication launches, sales collateral materials, sales meetings, convention exhibits, direct to physician and other healthcare professionals, direct to patient, Managed Health Care programs, videos, web/multimedia, internal communication programs, including sales training, incentive projects on an adhoc basis.
  • Writing of pharma and medical materials, including research, referencing, editing and the creation and oversight of reference decks and grids
  • Strategic direction and advice for elements described above
  • Support commercial team, with ad hoc support of other functions and corporate teams
  • Develop content in collaboration with franchise and cross-functional review processes (Medical, Regulatory, Legal, etc.)
  • Work with multiple internal and external resources development, writing, referencing, editing and the creation of reference decks and grids.
  • Generate consumer, external facing creative content and concepts
  • Collaborate with art directors and designers in the creation of materials

Qualifications

  • B.A./B.S/Business, Communications or Advertising; or equivalent business experience within the pharmaceutical or related industry.
  • 10-20 years of experience
  • Proven skills and experience in developing advertising and promotional ideas, concepts, and campaigns
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products, and the promotion of sales and marketing materials/samples and interactions with healthcare professionals.
  • Knowledge and experience in researching, understanding, and interpreting medical and scientific literature and concepts – and translating this information into successful communications aimed at various professional and patient target audiences.
  • Advanced written, verbal, and presentation skills; project management skills; and organizational skills.
  • Experience in pharmaceutical marketing/communication/advertising
  • Preferred:
    • Associate Creative Director experience.
    • Understanding of pharmaceutical sales, market research, print production, and e-media

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Creative Director, Copy , AbbVie

At AbbVie, we're on a mission to innovate and deliver solutions that address serious health issues today and tomorrow. We're looking for an Associate Creative Director, Copy to join our dynamic team in beautiful Irvine, CA. This role is central to our efforts at Pacific Communications, where you'll be providing strategic direction, generating impactful content, and developing creative campaigns that resonate with healthcare professionals, patients, and other stakeholders. Your day-to-day will include writing and editing materials for AbbVie’s advertising, promotions, and various communications, ensuring our messages are engaging, clear, and compliant with industry regulations. You’ll also collaborate with passionate professionals from medical, regulatory, and creative backgrounds, making sure every campaign not only looks great but delivers powerful communication. If you have a knack for transforming complex medical concepts into compelling narratives and possess a robust understanding of pharmaceutical marketing, we want to hear from you! Being part of our hybrid team means you'll enjoy the flexibility of working remotely while also having the opportunity to collaborate in person at our Irvine office at least three times a week. Come help us make a difference in the lives of others and let your creativity thrive at AbbVie.

Frequently Asked Questions (FAQs) for Associate Creative Director, Copy Role at AbbVie
What are the main responsibilities of an Associate Creative Director, Copy at AbbVie?

As an Associate Creative Director, Copy at AbbVie, you will be integral to crafting content for a variety of channels, including product launches, sales collateral, and digital media. This position also entails strategic oversight, managing projects, writing engaging narratives, and ensuring compliance with industry regulations while collaborating with medical and regulatory teams.

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What qualifications are necessary for the Associate Creative Director, Copy position at AbbVie?

To be considered for the Associate Creative Director, Copy role at AbbVie, applicants typically need a B.A. or B.S. in Business, Communications, or a related field, alongside 10-20 years of relevant experience. Candidates should have a strong background in pharmaceutical marketing, excellent writing skills, and the ability to turn complicated medical literature into accessible content.

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Is the Associate Creative Director, Copy role at AbbVie a remote position?

The Associate Creative Director, Copy at AbbVie is a hybrid position, offering the flexibility to work from home while requiring a presence in the Irvine, CA office at least three days a week. This arrangement allows for collaboration with your team, while also supporting a work-life balance.

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What skills are important for an Associate Creative Director, Copy at AbbVie?

Key skills for the Associate Creative Director, Copy role at AbbVie include advanced written and verbal communication, project management, and organizational abilities. Additionally, applicants should have a solid understanding of pharmaceutical regulations, creative idea generation, and a knack for collaborating with diverse teams to produce successful campaigns.

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What type of projects will the Associate Creative Director, Copy work on at AbbVie?

The Associate Creative Director, Copy at AbbVie will work on a wide variety of projects, including direct-to-healthcare-professional communications, patient engagement materials, internal training programs, and various multimedia initiatives. This role is vital in shaping how AbbVie communicates its medical and pharmaceutical innovations.

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Common Interview Questions for Associate Creative Director, Copy
Can you describe your experience with pharmaceutical marketing communications?

When answering this question, highlight specific campaigns you've worked on, emphasizing your role in developing content that meets regulatory standards. Discuss your collaboration with cross-functional teams and how your writing has positively impacted engagement or compliance.

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How do you ensure your copy is both engaging and compliant?

To effectively address this question, explain your approach to balancing creativity with compliance. For instance, mention how you collaborate with legal and regulatory teams during the content development process to ensure messaging meets industry standards while still captivating the audience.

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What creative strategies do you employ to craft compelling narratives from complex medical information?

Discuss techniques you use, such as simplifying complex terms, using analogies, or story-telling techniques. Provide examples of past projects where you successfully translated medical jargon into relatable content.

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How do you prioritize multiple projects with tight deadlines?

Describe your organizational skills and tools you use to manage your workload, such as project management software. Give an example of a time when you successfully met a tight deadline while maintaining the quality of your work.

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Can you give an example of a successful campaign you led?

Share specifics about the project, the objectives, your role, and the results. Highlighting measurable outcomes, such as improved engagement or sales figures, will effectively demonstrate your impact.

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What role do you believe collaboration plays in the creative process?

Emphasize the importance of teamwork in your creative processes and how different perspectives lead to innovative ideas. Share examples of how effective collaboration enhanced a project you've worked on.

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Describe a challenge you faced in your previous creative role and how you overcame it.

Talk about a specific challenge, focusing on how you analyzed the situation, the steps you took to resolve it, and the positive outcome that resulted. This will showcase your problem-solving skills.

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How do you stay updated with the latest trends in pharmaceutical marketing?

Mention resources such as industry publications, webinars, and networking events you attend. Highlight your proactive approach in integrating new trends into your creative strategies.

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What qualities make an effective Associate Creative Director, Copy?

Discuss qualities such as creativity, attention to detail, adaptability, and strong communication skills. Provide examples from your career that illustrate how you've embodied these qualities.

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How do you measure the success of a campaign?

Explain metrics you track, such as engagement rates, conversion rates, or client feedback. Illustrate with examples of how you've evaluated past campaigns and adapted strategies based on these insights.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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