North Regional Manager, Allergan Digital Consultant - job 2 of 2

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company

**We are looking for an individual that is based in CST or EST**

If you live and breathe all things Digital and have experience leading teams, we want to talk to you!

Allergan Aesthetics, one of the largest bio-pharmaceutical companies in the world, is on a mission to transform the medical aesthetics business. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvéderm among others. Allergan Aesthetics is well positioned to disrupt the multibillion-dollar aesthetics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opportunity for a candidate that has a passion for digital marketing and leadership experience. If you want to be a part of an industry-defining team, then we want to hear from you.

Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients.  Power your future & join our bold team.

Position Overview

The Regional Manager is responsible for managing a region of Allergan Digital Consultants (ADCs). The Regional Manager will also oversee all aspects of managing an area including training, development, interviewing and hiring prospective ADCs, managing region budgets, and developing and maintaining key internal and external customer relationships to ensure the overall success of the ADC program.

This person will be responsible for leading and developing their ADCs into successful Digital Marketing Consultants. This development includes coaching ADCs on soft sales skills, consulting skills, as well as key digital channels like paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more. The Regional Manager is responsible for their region’s marketing and sales performance, especially as it relates to Allergan Aesthetics’ portfolio (BOTOX® Cosmetic, JUVEDERM® Dermal Fillers, Skin Medica®, CoolSculpting®, KYBELLA®, and NATRELLE® Aesthetic Breast Implants).

Main Areas of Responsibilities

• Immediately recruit and hire a team of regional ADCs.
• Directly lead and manage this regional ADC team.
• Evaluate the needs and areas of opportunity for each ADC and to support individual development goals; also bring together entire ADC team in pursuit of common goals.
• Communicate with key stakeholders on APC team, sales teams, and Allergan Data Labs to ensure ADCs are in sync with parallel priorities.
• Support the launch of corporate technology platform to confirm ADCs are using the right accounts for critical initiative.
• Teach your ADCs to:
  • Work with key accounts and help them utilize digital marketing strategies and tactics to generate leads and nurture them all the way through to purchase.
  • Lead both in-market and online training courses to ensure Allergan’s key accounts are well positioned to take advantage of digital marketing channels to help grow their business.
  • Participate with the sales team in the customer targeting process, which involves the development of strategic digital marketing plans, incorporating consulting services, corporate initiatives and hands-on account support.
  • Act as subject matter expert on best practices for digital marketing capabilities.
• Identify opportunities and speak at local, regional and/or national conferences and society meetings.
• Efficiently manages region resources including travel, expense, and promotion budgets. Uses region-metric planning and assessment tools (SAP, BURT, Quota management tools, etc.) to quantitatively manage the region. Ensures maximum ROI for use of corporate resources, injector training, APC's, consumer education, etc.

Job Qualifications:

• Bachelor’s Degree is required.
• Three-five years of successful people management experience.
• Must have hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
• Must have a deep understanding of important digital platforms: Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, technical SEO tools, and more.
• Must be able to manage priorities of several ADCS and their accounts. Needs to be somebody who does whatever it takes to get the job done.
• Must also be comfortable in a matrix environment where overcommunication is necessary.
• Need to be able to take complex information, distill into simple, easy-to-understand content, and distribute and communicate across Allergan’s matrix organization.
• Able to strategically segment large projects into smaller, actionable deliverables, effectively prioritizing a high volume of work across the business.
• Continually seeks opportunities to drive process change and supports organization through change. Identifies opportunities to innovate and evolve while proactively driving new ways of working.
• Expert communication, presentation and material preparation skills required.
• A proven track record of personal success and ambitious undertakings.
• A passion for building, bringing to market, and scaling digital products and services.

Ideal Candidate Skills/Qualifications:

• Master’s Degree preferred
• 7+ years’ experience in Digital Marketing
• 3+ years’ experience with people management
• Willingness to travel 25% of the time
• Agency experience preferred
• B2C experience preferred
• Experience working at a corporation a plus
• Sales experience a plus
• Knowledge of the Medical Aesthetic space a plus

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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