Marketing Events Manager (15-month Contract)

Be a part of Acuity Insights’ startup-to-scaleup journey as a Marketing Events Manager.

In this contract role, you’ll support a core aspect of our inbound marketing and lead generation engine. You'll manage and optimize an established conference and webinar program, deliver an annual summit for higher education professionals, and support a wide range of other events that drive sales leads and create impactful experiences for the higher education community. 

This role is ideal for a seasoned marketing events professional experienced in planning and delivering live, virtual, and hybrid B2B or B2E events. You may be an excellent match for our team if you are a natural organizer capable of simultaneously preparing and executing multiple events and a proactive, clear, and concise communicator who thrives on cross-team collaboration around shared goals.

The Big Picture

Imagine a world powered by everyone’s full potential. 

At Acuity Insights, it’s the future we envision and strive to build. 

We founded our company to meet the need for a higher education admissions method that goes beyond academic performance and considers the whole student—their unique qualities, experiences, and strengths.

Today, our solutions help discover, nurture and realize potential, supporting holistic success from admissions to graduation for students, education programs, and higher education institutions across North America, the U.K., Australia and Saudi Arabia.

Our core assessment product, Casper, provides education programs with a more holistic view of applicants by measuring their soft skills. Incorporating Casper's insights into the admissions process results in a larger and more diverse applicant pool, ensures student success and graduates better professionals. Since 2014, over 600 higher education programs have adopted Casper, and more than 1 million applicants have registered for the test.

Through our core education management solution, One45, we help medical schools and health professions programs streamline the complex processes of curriculum management and student assessments, providing the data-driven insights needed to graduate competent healthcare professionals.

With our fast-growing data and insights solution, Analytics, we leverage critical integrations with our data warehouse and powerful dashboards to provide medical schools with deep insights and intelligence on student and program performance, powering real-time decision-making and continuous quality improvement.

Opportunity & Impact

Acuity Insights is at an accelerated growth stage. Our roots are planted firmly in medical and health science professions. We are expanding into new verticals and balancing the support for our core products with innovation in a fast-changing market landscape.

Joining now means you will be part of a high-performing, multi-disciplined marketing team of seven that expertly manages everything from events and brand awareness to customer marketing, digital marketing, creative design, PR and more.

As our Marketing Events Manager, you’ll lead the planning and execution of our growing events program, which already includes more than 20 education conferences, targeted monthly webinars, and even a popular industry podcast featuring internal and external guests.

You’ll immerse yourself in the higher education industry and develop an in-depth understanding of how each event, webinar, and summit relates to the Acuity marketing ecosystem.

You will be pivotal in transforming our annual Holistic Success Summit into a stand-out industry event, taking the lead on everything from strategic planning to execution and post-event analysis.

As part of Marketing at Acuity Insights, you’ll have the opportunity to bring a fresh perspective to our already exceptional event management team. You’ll challenge the status quo, experiment with new ideas, and implement improvements—streamlining follow-ups, delivering higher-quality events at a lower cost, and generating more qualified leads for our sales team through trade shows, conferences, webinars, podcasts, and our annual summit.

As our Marketing Events Manager, your primary areas of responsibilities are:

Event Strategy, Planning & Execution

• Supporting the development of event strategies that align with company goals, business objectives, marketing strategies and brand messaging. 
• Planning and executing marketing events, podcasts, and webinars, including virtual, hybrid, and in-person multi-day formats and third-party industry events where Acuity Insights is a sponsor.
• Coordinating logistics, including venue selection, vendor management, and technology setup. 
• Identifying, attracting and coordinating guest speakers, hosts, partners, and industry experts.
• Overseeing the creation of promotional materials, registration pages, post-event debriefs, and shipping of marketing materials (like booth and swag).
• Managing event budgets to ensure all activities are cost-effective and within scope.
• Ensuring events meet compliance with industry regulations and follow our best practices in event management.
• Collaborating with internal teams on conference submissions and communication of events and webinars with prospects and partners. 

Event Performance and Optimization

• Driving engagement and generating leads through well-executed events.
• Tracking and analyzing event performance, providing insights and recommendations for improvements.
• Monitor and understand lead conversion and ROI from all events to ensure effective contribution to marketing goals.

You’ll work remotely from Canada, report to Jeremy Greene (Director of Marketing), be a valued member of the Marketing team and collaborate closely with team members from adjacent functions, such as Sales, Customer Success, Product, Research and Revenue Operations. 

To thrive in this role, you:

• Bring experience planning, organizing and delivering different types of virtual and live marketing events in B2B settings, like industry trade shows, user summits, webinars and podcasts.
• Have simultaneously managed multiple events at different stages of planning and execution.
• Consider yourself an expert at organizing chaos and creating structure around you. You skillfully manage details, time, and resources, prioritize tasks and responsibilities, and have a plan to meet deadlines, goals and budget.  
• Know the importance of clear and frequent communication in a remote work environment, and have built a habit of communicating proactively and at the right cadence for each partner and collaborator. 
• Have planned or managed live events with 200+ attendees.
• Leverage data in your work and have established an approach for collecting, analyzing and reporting on the ROI of events. 
• Embrace the fast pace and high pressure of event delivery and the opportunity to problem-solve last-minute changes and challenges. 

• Can adapt your work hours to accommodate event schedules, and you’re open to traveling in the U.S. and Canada up to twice a year. 

• Enjoy adopting and leveraging modern technologies that enable your best work and facilitate cross-functional collaboration, and have used CRMs (like Hubspot) for capturing and qualifying MQLs, video conferencing platforms (like Zoom) for hosting and recording events,  graphic design tools for editing event marketing materials such as postcards, banners, one-pagers (like Canva) and work management tools (like Asana) for organizing, tracking, and managing projects.

To thrive in our work environment, you are:

• Caring toward people, whether they are team members or external partners. You take time to listen, understand and empathize. You don’t hesitate to provide constructive feedback and enjoy sharing your knowledge and perspective to help others learn and grow.
• Curious by nature and open to possibilities and different viewpoints. You like exploring, experimenting, asking questions, listening, and learning from other people’s points of view. 
• Driven to help realize our vision and mission, problem-solve independently and with your team members and collaborators, continuously seeking to grow your knowledge and improve your skills and practices. 
• Resilient, you keep going, bounce back from challenges, and welcome and embrace the change necessary to scale our company.
• Self-aware, knowing your strengths, gaps, emotions and values, fueling continuous personal and professional growth.
• Motivated by purposeful work that has a meaningful impact and aligns with your values and interests. 

Selection Process

We review every application. We consider all your professional experiences and how you have applied your skills and knowledge to add value and make an impact. We also look for evidence that you share our core values (caring, curious, and driven) and are interested in helping bring people's potential to life.

To ensure a fair process, you will receive equal consideration whether you apply, get introduced as a referral, or directly contact the manager or recruiter for this role.

Applicants who do not live in Canada or have a work permit will automatically be screened out.

Interview Process

We have designed our interview process to be a two-way discovery and create space for meaningful conversations.

We want to get to know you personally and professionally, understand your career journey and experiences, relevant skills, professional interests and priorities, and assess for alignment with our business needs and what we can offer you.

We also want you to have the information you need to make an informed decision about this opportunity. That’s why we encourage you to stay curious and ask questions every step of the way. 

Here are the steps you can expect:

• Application Review. A human reviews your application for potential and fit.
• Conversation with Recruiter. Have a 60-minute phone call during which you get to share your professional journey and interests and learn in-depth about the company, culture, team, and compensation. 
• Meet the Manager. Spend 45 minutes on a video call with your potential future manager (Director of Marketing) to discuss your relevant work experiences and learn in-depth about the day-to-day of the team and role. 
• Case Study. Prepare an event plan on a page inspired by a previous experience you’ve had.
• Meet the Team & Present Case Study. Present your case study to a team of 3-4 future peers and collaborators from Marketing, Sales and Product, followed by 1-1 conversations with each team member to learn more about life at Acuity Insights. 
• Wait For a Decision.The Hiring Manager consolidates and evaluates feedback from the team to make a hiring decision. This typically takes 2-4 days.
• Offer & Reference Check. If we find a mutual match, we'll invite you to an offer conversation. The offer is contingent on completing a reference check. 

Compensation & Benefits

• Flexible and remote work. Enjoy the freedom to work from anywhere within Canada, work from abroad for up to 6 weeks per year, and configure your schedule and work hours to best suit your life. 
• Fair pay. Get paid fairly for your work with a salary aligned to your role, skill level, and job responsibilities, informed by internal pay equity and market data.   
• Prioritized rest and time off. Enjoy two weeks of disconnected vacation at year-end, self-directed vacation (people typically take 4-6 weeks per year), extra Fridays off throughout the year, and support for medical, family, or mental health needs without financial worry.
• Investment in your growth. Access a $3,000 yearly budget for professional and personal development.
• Hardware and workspace equipment. Receive a Mac laptop, an extra monitor, and other equipment necessary for your home office setup.

Working at Acuity Insights

Behind Acuity Insights, you'll find a team of 130+ caring, curious, and driven individuals dedicated to our company’s success. We collaborate remotely and occasionally co-work in person across Canada and some international locations.

We are committed to fostering a work environment where everyone feels respected, valued, and well-supported. We’ve designed our processes and policies to create a sense of community and belonging, promote equity, embrace diversity, champion inclusion and encourage work-life balance so that every individual can bring their full potential.

We recognize that every person on our team is unique and has different qualities, lived experiences, strengths and life situations. Our team's diversity is our strength. We know it contributes to a healthier work environment, enables us to build and operate a more sustainable organization, and makes us capable of delivering better business outcomes.

We encourage individuals from non-traditional backgrounds or historically marginalized and underrepresented groups to explore and apply to this role.

Thanks for considering Acuity Insights as your next employer!