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Marketing Specialist (for Real State Technology Firm)

Work Arrangement: Fully remote, overlapping EST working hours.

Job Type: Full-time.

Salary Range: Competitive salary.

Work Schedule: 40 hours per week, Monday to Friday, 9:00 AM to 6:00 PM EST.

Locations: Remote, open to candidates in Philippines.

About Pearl Talent:

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years.

Why Work with Us?

We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community-oriented opportunities like an annual retreat.

About the Company:

Our client is revolutionizing the rental industry with a market-leading rent guarantee product. Their mission is to expand access to housing for renters and increase occupancy for landlords. Backed by leading entrepreneurs and real estate investors, it is built by experienced landlords who understand the needs of the rental market.

Role Overview:

As a Digital Marketer and Social Media Manager, you will lead the creation, curation, and execution of compelling content strategies that amplify our client's online presence and engage its target audience. This role focuses heavily on LinkedIn content creation while eventually expanding to other platforms, making it ideal for someone with proven LinkedIn expertise who is ready to make a measurable impact in the real estate and rental market industry.

Your Impact:

Your efforts will directly contribute to expanding the brand presence and positioning in the market. By driving high-quality digital campaigns, engaging content, and impactful social media strategies, you’ll help position the consulting firm as a leader in the AI and tech industries.

Key Responsibilities:

  1. Social Media Management
    • Create high-quality engaging content for platforms like LinkedIn, Twitter, Instagram, and Facebook.
    • Engage with the community, respond to comments, and ensure interactions reflect the company’s objectives.
    • Grow followers and engagement with targeted, visually appealing content.
  2. Blog Writing
    • Identify trending topics, audience interests, and industry-related keywords for blog posts.
    • Write clear, engaging, and well-structured articles tailored to the target audience.
    • Re-edit articles to refine tone, grammar, and structure for enhanced readability and impact.
    • Optimize blog content with targeted keywords, meta tags, and links to boost search engine rankings.
  3. Content Creation & Management
    • Develop high-quality content for blogs, social media, email newsletters, and thought-leadership articles.
    • Oversee visual content production, including graphics, videos and animations. 
    • Manage content calendars and ensure timely, relevant, and brand-consistent communication.
  4. Digital Marketing Campaigns.
    • Implement SEO and SEM strategies to improve search visibility and drive qualified traffic.
    • Track, analyze, and report on campaign performance using tools like Google Analytics and SEMRush.
  5. Market Research & Trend Analysis
    • Research and implement new social media tools, features, and platforms.
    • Identify and capitalize on emerging trends to position the company as a thought leader.
    • Experiment with innovative content formats and engagement tactics.
  6. Brand Strategy & Management
    • Ensure marketing materials align with the company's brand standards and messaging.
    • Develop branding materials, including brochures, pitch decks, and trade show assets.
    • Work closely with the design team to create visually compelling marketing assets.

Requirements:

Must-Have:

  • Minimum of 3 years of marketing experience, preferably in real state or financial industries.
  • Exceptional storytelling and copywriting skills.
  • Proficiency in digital marketing platforms (Google Ads, LinkedIn Ads) and analytics tools (Google Analytics, SEMrush).
  • SEO experience or proficiency.
  • Proficiency in Adobe Creative Suite (PS, AI, PP), Canva or similar illustrations and video editors.
  • Excellent project management skills with experience managing multiple campaigns simultaneously.

Nice-to-Have:

  • Experience managing social media content for startups or within the real estate/rental industry.
  • Previous collaboration with design and marketing teams for multi-channel campaigns.
  • Familiarity with ad campaign strategy and execution.
  • Experience engaging with LinkedIn influencers or creator partnerships.

Benefits

  • Competitive Salary: Competitive salary.
  • Direct Mentorship: Grow through guidance from international industry experts.
  • Learning & Development: Ongoing access to resources for professional growth.
  • Global Networking: Work and connect with professionals around the world.
  • Work-Life Balance: Flexible hours that support a healthy work-life balance.

Our Recruitment Process:

  1. Application
  2. Screening
  3. Top-grading Interview
  4. Skills Assessment
  5. Client Interview
  6. Job Offer
  7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.

Pearl Glassdoor Company Review
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CEO of Pearl
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Terry West
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Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Specialist (for Real State Technology Firm), Pearl

Are you ready to make waves in the real estate tech industry? Pearl Talent is on the lookout for a Marketing Specialist who will join our mission-driven client in revolutionizing the rental market with a cutting-edge rent guarantee product. As a fully remote role, you'll engage closely with top-tier founders and gain invaluable experience while working in a supportive environment that prioritizes long-term success and professional growth. In this full-time position, you will lead the creation and execution of impactful digital marketing strategies, primarily focusing on LinkedIn. Your creativity and expertise in content management will help enhance brand presence, driving compelling campaigns that resonate with the target audience. You'll leverage your storytelling skills to craft high-quality, engaging articles and social media posts that elevate our client’s presence online. Your analytical mindset will come into play as you track marketing campaign performance and adapt to emerging trends and tools. At Pearl Talent, we provide you the chance to grow alongside industry leaders while enjoying competitive salaries, flexible hours, and the opportunity for significant retention bonuses. If you're passionate about marketing, digital strategy, and want to work with a purpose-driven team that values your contributions, this position as a Marketing Specialist with Pearl Talent could be your next adventure!

Frequently Asked Questions (FAQs) for Marketing Specialist (for Real State Technology Firm) Role at Pearl
What are the key responsibilities of a Marketing Specialist at Pearl Talent?

As a Marketing Specialist at Pearl Talent, your key responsibilities will include managing social media accounts, creating engaging content, writing blogs, and executing digital marketing campaigns. You'll be involved in overseeing content production, ensuring that all materials align with branding and marketing objectives while analyzing campaign performance to drive improvement.

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What qualifications are required for the Marketing Specialist position at Pearl Talent?

To qualify for the Marketing Specialist role at Pearl Talent, candidates should have a minimum of 3 years of marketing experience, particularly in the real estate or financial industries. Proficiency in SEO, digital marketing platforms like Google Ads, and analytics tools is essential, along with exceptional storytelling and copywriting skills.

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How does Pearl Talent support employee growth in the Marketing Specialist role?

Pearl Talent is dedicated to professional development, providing direct mentorship from industry experts, access to resource networks, and opportunities for cross-industry collaboration. Employees also benefit from flexible work hours, allowing a balance between personal and professional pursuits.

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What is the work schedule for the Marketing Specialist at Pearl Talent?

The Marketing Specialist at Pearl Talent will have a fully remote work arrangement, following a schedule of 40 hours per week, Monday to Friday, from 9:00 AM to 6:00 PM EST. This structure allows for collaboration with teams across different time zones while supporting a healthy work-life balance.

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What digital marketing tools should a Marketing Specialist at Pearl Talent be familiar with?

A Marketing Specialist at Pearl Talent should have a strong command of various digital marketing tools, including Google Analytics, SEMrush for performance tracking, and experience with Adobe Creative Suite or similar platforms for content creation. Familiarity with social media management tools is also beneficial.

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Common Interview Questions for Marketing Specialist (for Real State Technology Firm)
Can you describe your experience with content creation for LinkedIn?

Highlight specific campaigns or posts you've created, focusing on engagement metrics you've achieved. Mention how you tailored content for the LinkedIn audience and the strategies that worked best in growing connections and engagement.

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How do you measure the success of a digital marketing campaign?

Discuss specific KPIs you use, such as engagement rates, conversion rates, and website traffic analytics. Share tools you have utilized to track these metrics, how you analyze the data, and how you adjust strategies based on what you find.

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What steps do you take to ensure your content is SEO-optimized?

Explain your process for keyword research, incorporating relevant keywords into titles, headings, and body content, as well as the use of meta tags and links. Discuss your familiarity with tools like SEMrush or Google Search Console to analyze SEO performance.

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Can you provide an example of a time you drove engagement through social media?

Describe a specific campaign and the tactics you implemented, as well as the results. Highlight how you engaged with your audience, responded to comments, and encouraged participation through contests or questions.

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What do you think are the most important trends in digital marketing today?

Discuss current trends such as video content, influencer collaborations, or personalized marketing. Explain how you stay updated on these trends and how you would implement them in your marketing strategies.

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How do you manage multiple marketing campaigns simultaneously?

Discuss your project management strategy, tools you use to stay organized (like Asana or Trello), and how you prioritize tasks to meet deadlines without compromising quality.

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Describe a challenging situation you faced in a marketing role and how you overcame it.

Share a specific challenge, what actions you took to resolve it, and the outcome. Aim to illustrate your problem-solving abilities and how you learned from the experience.

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What strategies do you employ for audience research?

Talk about methods you use to understand your target audience, such as surveys, social media insights, and competitor analysis, and how you incorporate this data into your marketing strategies.

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How do you ensure that your content aligns with the company's brand voice?

Discuss your approach to understanding the brand's personality and message, and how you incorporate that into your content creation. Mention any guidelines you reference and how you tailor your writing style accordingly.

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What makes you an ideal candidate for the Marketing Specialist role at Pearl Talent?

This is your chance to summarize your relevant experience and skills that make you uniquely suited for the position. Emphasize your passion for real estate technology, your hands-on experience, and your eagerness to contribute to Pearl Talent's mission.

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Full-time, remote
DATE POSTED
December 19, 2024

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