Marketing Manager, Performance Marketing

As a Marketing Manager in Performance Marketing at Airwallex, you'll be responsible for managing and optimizing performance marketing campaigns across various paid digital channels such as Google Ads, Meta Ads, and LinkedIn. Your role includes developing cross-channel strategies, collaborating with global teams, managing marketing budgets, and leveraging analytics to improve campaign performance and customer acquisition.

Candidates for the Marketing Manager, Performance Marketing position at Airwallex should have at least 5 years of experience in performance marketing, with a proven track record in optimizing paid campaigns. Proficiency in Google Analytics, SEMRush, and other tracking tools is vital, alongside strong communication skills for presenting performance data and insights effectively.

Airwallex is committed to being an equal opportunity employer, valuing diversity in its workforce. For the Marketing Manager, Performance Marketing position, applications are considered based on merit and competence without regard to color, gender, or other protected statuses. This inclusive environment encourages everyone to apply, promoting a diverse and innovative team culture.

The Marketing Manager, Performance Marketing at Airwallex will manage campaigns aimed at driving traffic, lead generation, and conversions. This includes overseeing paid search, display, social media initiatives, and leveraging data-driven insights to optimize marketing effectiveness. Your creative strategies will help position Airwallex as a leader in global payments and financial solutions.

As the Marketing Manager, Performance Marketing at Airwallex, you will utilize various tools, notably Google Ads and Meta Ads for campaign management. Additionally, you will work with analytics tools like Google Analytics and SEMRush for tracking performance data, driving insights, and optimizing marketing strategies effectively.

In responding to this question, highlight specific campaigns you've managed, the platforms you've used, and the results you've achieved. Discuss your approach to strategy, optimization techniques, and how you measure success with key metrics. Tailoring your examples to align with Airwallex’s fintech focus can demonstrate your understanding of their needs.

Explain your process for analyzing campaign performance data and making real-time adjustments. Illustrate how you interpret data trends, use insights to inform changes, and quantify the impact of those changes. Reference tools you're familiar with and include examples where your optimizations led to measurable improvements in ROI.

Share specific examples of multi-channel strategies you’ve implemented. Focus on how you integrated paid advertising, social media, and other digital channels to achieve marketing goals. Discuss your experience with audience segmentation, tailoring campaigns across channels, and any memorable successes.

Discuss your experience in budget management, focusing on how you justify spending, allocate resources effectively, and utilize data to make informed decisions about where to invest for maximum return. Mention examples of campaigns where your budget management directly contributed to increased efficiency.

Provide a specific example illustrating your ability to work with different departments such as sales, analytics, or strategy teams. Highlight the project, your role in fostering collaboration, and the positive outcomes that stemmed from teamwork. Emphasize your communication skills and how they contributed to project success.

Detail your experience with A/B testing methods, what elements you typically test (creative, audience targeting, landing pages), and how you leverage the results to enhance campaign performance. Provide examples of tests you’ve run and the insights you gained that positively influenced your marketing strategies.

Discuss the resources, blogs, industry events, or online courses you follow to stay informed about digital marketing. Place emphasis on your enthusiasm for learning and adapting to new tools or strategies, which is crucial for a continuously evolving field like performance marketing.

Recount a specific campaign that you're proud of, detailing the goals, strategies implemented, and the measurable successes achieved. Talk about the challenges faced and how you overcame them, illustrating your problem-solving skills and ability to pivot when necessary.

Share your perspective on the key performance indicators (KPIs) that matter most, such as ROI, conversion rates, and customer acquisition costs. Elaborate on how you use these metrics to gauge campaign effectiveness and inform future marketing strategies.

Express your passion for performance marketing and excitement about Airwallex's mission to empower global businesses. Mention how your skills align with their goals and your desire to contribute to a forward-thinking company that values innovation in financial solutions.