Job details

Senior Product Marketing Manager

Who is Aiwyn and what do we do?

Aiwyn is the fastest-growing software company serving the accounting profession. Founded in 2020, we now work with 100+ of the largest CPA firms in the world. Our “Job to be done”: speed up cash flow, save Partner time, & deliver best-in-class client experiences. We do this by automating day-to-day firm operations with our Practice Automation solutions. Aiwyn is led by serial entrepreneurs with multiple exits and funded by a Top 10 fintech VC.

To learn more, visit our website

Key Responsibilities:

With collaboration from product and sales teams, own and refine product messaging, value proposition, and positioning of the PracticeOS platform.
Create and manage sales enablement materials and training on our products and services for the sales and GTM teams.
Help develop a deep understanding of our buyer persona by continuously conducting research and gathering insights, including pain points, channels, and purchasing decisions, and socializing those insights with marketing, sales, and R&D.
In partnership with marketing, strategize and execute content and campaign strategies centered on go to market strategy and firm buying needs.
Responsible for developing, socializing, and executing documents such as market requirements, marketing plans, sales enablement plans, and launch plans.
Implement a customer marketing strategy, gathering customer references, testimonials and case studies for external and internal use, establishing strategies to drive retention, engaging the Aiwyn customer community, and upsell and cross-sell for products across the technology platform.
Work with marketing colleagues, sales, and sales operations to provide reporting on the PracticeOS platform, including revenue, marketing influenced pipeline, sales velocity, win/loss ratio, and monitor this ongoing to assess and address gaps in performance.

Qualifications:

5-7 years of strong Product Marketing experience
3+ years of experience in the areas of Accounting or Marketing in small-to-mid scale businesses

Bachelor’s degree in business, marketing, or relevant experience
Familiarity with account-based marketing
Familiarity with vertical SaaS/Platform organizations

Experience working in a fast-paced, startup environment
Strong attention to detail and excellent problem-solving skills
Ability to think strategically and execute with a high degree of precision
Strong cross functional leadership and communication skills
The ability to travel occasionally for onsite Company meetings

Benefits and Perks:

The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.

Other benefits include:

Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
Remote, work-from-anywhere culture
Flexible PTO
World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
401(k) matching

Our Values:

Trust - We champion transparency, welcome differing perspectives, uphold accountability, and trust that others have good intentions
Courage - We have the courage to take calculated risks and embrace change, knowing what worked in the past won’t always work in the future
Impact - Rooted in determination and innovation, we chase extraordinary outcomes and impactful results
Relentlessness - We approach challenges with an unwavering resolve, never settling for mediocrity, and always striving to surpass expectations

Learn more about Aiwyn:

Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa

Aiwyn Glassdoor Company Review

4.5

Aiwyn DE&I Review

No rating

CEO of Aiwyn

Unknown name

Approve of CEO

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Aiwyn

Are you ready to make your mark in the tech world? Aiwyn, a fast-growing software company in the accounting profession, is looking for a dynamic Senior Product Marketing Manager to join our remote team! Since our inception in 2020, we have partnered with over 100 leading CPA firms globally, committed to revolutionizing cash flow and enhancing client experiences by streamlining daily operations through our innovative Practice Automation solutions. In this role, you'll collaborate closely with our product and sales teams to refine messaging and positioning for the PracticeOS platform, create impactful sales enablement materials, and gain deep insights into our customer personas. With a strategic mindset, you'll help develop targeted marketing campaigns that resonate with firm buying needs while managing everything from marketing plans to customer marketing strategies. You’ll be diving into metrics to ensure our efforts are translating into success, making your input invaluable in shaping our journey. If you have a background in Product Marketing and a passion for the startup environment, Aiwyn could be your next big adventure! Bonus: enjoy our unique benefits like remote work flexibility, travel stipends, and the opportunity to have ownership in Aiwyn’s future through stock options. Join us and help us create extraordinary outcomes at Aiwyn!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Aiwyn

What responsibilities does the Senior Product Marketing Manager have at Aiwyn?

As the Senior Product Marketing Manager at Aiwyn, you'll be responsible for shaping product messaging and positioning for our PracticeOS platform, creating sales enablement materials, and conducting research about our buyers. Additionally, you'll strategize marketing campaigns that align with firm buying needs and develop various essential documents to drive product success.