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Buyer

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.   


Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.


We are a people-centric culture building sincere relationships with our customers and our teams. 

We Are Thoughtful

We Are Ambitious

We Are Easy to Love


We have operations in Brisbane, Australia and California, USA.  We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.


If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you! 


About the Role

As a Buyer, you will be responsible for delivering an on-trend product assortment and ensuring your category is achieving global sales and margin targets. In addition to creating and developing business strategies and seasonal assortment plans in line with strategies set by the Merchandise Manager & Vice President of Merchandising. You will identify category opportunities and recommend new products or concepts for your department. You will also coordinate information across functions working closely with Product Development, Replenishment & Planning, Marketing, Vendor Compliance, Site Merchandising, Warehouse Ops, and Finance.


This is a 6 month contract position commencing in June 2025.


Responsibilities
  • Hit category KPI’s and budget targets. Drive growth by developing assortment strategies for your category factoring in breadth vs depth, newness, and pricing/margin.
  • Review sales performance to identify potential reorders and recommend styles for markdowns. Identify and purchase new & replenishment styles under the direction of the Merchandise Manager & VP of Merchandising.
  • Source, develop, and select assortment to build a range that is commercially strong, regionally specific, and relevant to our customer.
  • Utilize supplier base and core competencies when determining optimal assortment range for your category and region. 
  • Ensure completion of required administrative tasks related to buying when needed. Examples include (writing purchase orders, new item set-up, pricing worksheets, style attribution & season coding,  and third-party item setup).
  • Analyze weekly & monthly sales, stock, and on-order with the goal of optimizing sales and minimizing markdowns.
  • Assist with the setup and maintenance of assortment on all third-party channels. Inclusive of promotional needs for 3rd party.
  • Analyse sales in-season and post-season (hindsight) to identify hits and misses for your category. Utilise learnings to revise in-season and future-season actions, strategies, and assortments. 
  • Identify and analyze new trends/styles, their relevance, and sales potential. 
  • Manage OTB within defined categories with help from a replenishment/ Head of Planning & Replenishment.
  • Assess your product range for gaps and opportunities and create action plans to fill voids.
  • Work with the Product Development team on building exclusive products for your category, as well as managing the fit of exclusive products.
  • Monitor category return rates and customer reviews/feedback to help improve assortment offering, fit, and quality while lowering overall return rates.
  • Analyze the competition reporting on competitors (online and in-store, domestic and international) for stock, pricing, styling, and overall range. Participate in Quarterly Comp shopping trips.
  • Research the competition, all social media platforms, and markets to identify emerging trends, categories, and promotional campaign opportunities.
  • Price products to optimize demand through evaluation of product cost, sell-through, margin, and other factors.
  • Curate Collections, Capsules and Events by selecting product assortment and determining best presentation. Utilize data regarding past product and event performance to inform decisions regarding assortment.
  • Build and maintain strong relationships with suppliers, while negotiating buying terms with vendors (price, quantity, delivery).
  • Oversee & monitor  the management of product deliveries, inclusive of  late deliveries, incorrect/partial deliveries, and incorrect invoices. 
  • Actively search for new products and brands that align with the Petal & Pup customer, aesthetic, and business strategy.
  • Maintain flow of launched products by hitting quarterly newness targets and ensuring all new products meet go live expectations.


Background & Experience
  • Have 2 + years' experience as a Buyer - women's fashion highly desirable
  • A creative eye
  • Great data analysis skills
  • Great communication and relationship building skills
  • Ability to work autonomously
  • Know and love our brand & product, connecting with our customer
  • Have a great eye for our product and what sets us apart
  • Be fashion-forward & trend-focused


$100,000 - $120,000 a year
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

We care about our employees and have curated a benefit package that enriches our team's experience. At Petal and Pup we certainly love our work perks!


·       Amazing Employee Discount Program (50%)

·       Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans

·       Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans

·       401(k) Program (100% Match Up to 5% of Pay)

· Company Employee Stock Purchase Plan with a 15% discount

·       Positive Company Culture that Celebrates both Personal & Company Milestones

·       15 Vacation Days + 10 Sick Days + 10 Holidays


Petal & Pup offers you the chance to make a daily impact on a global business. We look forward to meeting you! 


#Petal&Pup #Petal&PupCareers #akaBrands #akaYourCareer


Petal & Pup USA, Inc., is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.


If you need assistance or accommodation during the hiring process due to a disability, please contact us at HR@aka-brands.com. Please note that we do not respond to application inquiries or resume submissions via this email address.


CCPA Notice at Collection for California Employees and Applicants click here.


Principals Only - No Agencies Please.

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What You Should Know About Buyer, a.k.a. Brands

Are you ready to make your mark in the fashion industry? Join Petal and Pup as a Buyer and unleash your creative flair! Founded in 2014, Petal and Pup has taken the fashion world by storm with a unique blend of style and social engagement. With a community of over 2 million followers and operations in both Australia and the USA, we pride ourselves on being a global sensation in e-commerce. As our Buyer, you'll be at the forefront of curating on-trend products that resonate with our fashion-savvy customers in California. Your role will be to develop business strategies that not only meet but exceed sales and margin goals. You’ll work closely with various teams including Product Development, Warehouse Ops, and Marketing to ensure our product assortment not only shines but also sells. With our focus on innovation and relationship building, your insight into trends and styles will be invaluable as you help shape seasonal assortments and identify new opportunities. Plus, with a supportive team culture that is all about collaboration and creativity, you won't just be filling a position; you'll be part of a movement that’s reshaping online shopping. If you have a passion for fashion and at least 2 years of buying experience, we invite you to apply and help us create amazing products that our customers love. This is your chance to grow with a brand that celebrates individuality, teamwork, and fresh ideas. We can’t wait to see what you bring to the table!

Frequently Asked Questions (FAQs) for Buyer Role at a.k.a. Brands
What are the key responsibilities of a Buyer at Petal and Pup?

As a Buyer at Petal and Pup, you'll be responsible for delivering a compelling product assortment that aligns with global sales and margin targets. This includes developing seasonal strategies, identifying new trends and styles for your category, coordinating with multiple teams across the company, and analyzing sales performances to optimize future assortments.

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What qualifications do I need to become a Buyer at Petal and Pup?

To be considered for the Buyer role at Petal and Pup, you should have a minimum of 2 years’ experience in buying, preferably within women's fashion. About 2 years is ideal, but what matters most are your analytical skills, communication abilities, and a genuine passion for the brand and its aesthetics.

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How does Petal and Pup support creativity in the Buyer role?

At Petal and Pup, creativity is at the heart of our Buyer role. You’ll be encouraged to leverage your creative eye to select products that not only align with current trends but also resonate with our customers. The supportive culture empowers you to share ideas, collaborate on projects, and influence product development to enhance our brand offerings.

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What is the company culture like for Buyers at Petal and Pup?

Petal and Pup boasts a vibrant and people-centric culture. For Buyers, this means collaborating with diverse teams, forming genuine relationships, and fostering a work environment where new ideas are embraced. Our culture believes in celebrating both personal and company milestones, creating a motivating and inspiring workplace.

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What are the benefits of working as a Buyer at Petal and Pup?

As a Buyer at Petal and Pup, you will enjoy a range of benefits including competitive salary, a generous employee discount program, comprehensive health plans, 401(k) matching, and a positive work environment that values your contributions. With paid vacation and sick days, Petal and Pup ensures a healthy work-life balance to keep you energized and inspired.

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Common Interview Questions for Buyer
How do you approach developing a product assortment strategy?

When answering this question, it's important to explain your method of analyzing market trends, customer preferences, and sales data. Demonstrating your ability to create a balanced assortment that combines depth and breadth while aligning with company goals is crucial.

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Can you describe a time you successfully identified a trend?

Here, share a specific experience where your insight into emerging trends led to successful product selections. Highlight your research process and how you translated those observations into actionable strategies that resonated with customers.

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Explain how you analyze sales data to make buying decisions.

Discuss your familiarity with data analysis tools and methods, emphasizing how you utilize sales performance metrics to inform inventory choices, reorders, and markdown strategies. Provide examples of how data led to impactful buying decisions.

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How do you handle vendor relationships and negotiations?

Talk about your approach to building rapport with suppliers and negotiating favorable terms. Highlight your communication skills and any successful negotiations you've conducted that benefited your category.

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What’s your method for managing seasonal trends and product launches?

Illustrate your planning process for seasonal strategy, including collaborating with different teams, timeline management, and ensuring all new products align with go-live expectations. Mention any tools or frameworks you use.

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How do you deal with failing products or unsold inventory?

Employ a problem-solving mindset by discussing the importance of analyzing why certain products didn't perform well and how to implement changes or markdowns to minimize losses. Show that you can pivot quickly in response to data.

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What do you do to ensure a product assortment remains relevant and appealing to customers?

Your answer should reflect your proactive approach to market research, customer feedback analysis, and keeping an eye on competitors. Stress how you adapt quickly to changing trends to maintain customer interest.

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Describe your experience with cross-functional teamwork.

Discuss examples of how you've collaborated with other departments like marketing, finance, or product development to achieve successful outcomes. Emphasize communication and teamwork skills.

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How do you set and achieve KPIs in your buying role?

Explain your approach to setting key performance indicators aligned with company goals and how you regularly track and assess performance to ensure targets are met. Mention any specific KPIs you have experience managing.

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Why do you want to work as a Buyer for Petal and Pup?

This is your chance to express genuine enthusiasm for the brand. Talk about your alignment with Petal and Pup’s values, your love for fashion, and how your professional goals align with the company's mission.

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We help our brands maximize their potential as they lead whats next in fashion. As a platform, a.k.a. enables brands to grow faster and allows founders to focus on the aspects of business they love.

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DATE POSTED
April 11, 2025

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