Job details

Growth Marketing & Direct Response Consultant

Job Title: Director of Growth Marketing & Direct Response Marketing Consultant

Location: [Remote US]

About AlterCall:

Are you eager to join a vibrant, rapidly growing start-up making groundbreaking strides in the leadership development space with AI-powered coaching? Welcome to AlterCall, founded by former Ernst & Young Entrepreneur of the Year and #1 New York Times Bestselling author, Ryan Blair.

We exist for one reason: to create a world where everyone has the coach and mentor they need to unlock their potential and fulfill their purpose. We are pioneering the coaching industry with a specialized AI platform that doesn't just speculate about your potential; it knows it, and more importantly, it's here to unlock it. We offer affordable memberships that include an AI-powered Virtual Coach; intimate group and 1:1 coaching; and workshops and experiences for leaders, teams and enterprises. Now, with the advent of our cutting-edge technology, we can pinpoint exactly what your potential looks like and chart a course to unleash it. And, we can do so en masse, to truly democratize the personal and professional transformations that till now, seemed reserved for the few.

AlterCall is more than a platform; it's a community, and a movement dedicated to awakening purpose-driven leaders worldwide. Purpose, Innovation, Trust, and Transformation are our drivers. If this also fuels you, join us!

About Ryan:

The former CEO of ViSalus with over $2 billion in sales and $1 billion in exits, Ryan steered ViSalus from the brink of bankruptcy to $635 million in revenue and $100m in profit in just 18 months, earning him the title of Ernst & Young’s Entrepreneur of the Year, and the DSN Global Turnaround Award. He’s the author of the #1 New York Times bestseller, "Nothing To Lose, Everything To Gain” and the follow-up “Rock Bottom to Rock Star.”

But he didn’t get there alone. This is why he founded AlterCall: to ensure that everyone has access to the coaches and mentors we all need to make the impact we dare to make.

Role Overview:

As a Growth Marketing and Direct Response Consultant you are data driven and will lead our marketing efforts. This role focuses on demand generation, user acquisition, and revenue growth, particularly for promoting new B2C and B2B offerings and building effective funnels for our workshops. As a key member of the marketing leadership team, you will develop and execute innovative growth strategies that attract new customers and drive expansion revenue from our existing customer base.

You will:

Develop and implement an integrated and scalable strategy that achieves business goals, spanning paid ads, events, webinars, ebooks, sales enablement, inbound, and more.
Develop and implement comprehensive marketing campaigns to promote new offers for AlterCall.
Lead a repeatable cadence of multi-channel campaigns with outputs in content marketing, customer marketing, social media marketing, nurture, and more.

Create and optimize funnels to drive registrations and sales for the workshops.
Oversee all paid marketing acquisition efforts, effectively managing demand generation budgets to meet and exceed company goals.
Work directly with industry experts leading the workshops to understand the unique selling points.

Coordinate all marketing efforts, ensuring alignment with the offers’ objectives and branding.
Execute a global events marketing calendar, closely partnering with sales for pre-event and post-event prospect outreach and nurture.
Use a data-driven approach to report on acquisition metrics, track campaign effectiveness, optimize conversion rates, and continuously drive down CAC.

Monitor campaign performance and analyze key metrics to gauge success and identify areas for improvement.
Adjust strategies and tactics based on data-driven insights to enhance results.
Design and develop website pages dedicated to the courses.

Plan and execute advertising campaigns across relevant platforms to maximize reach and engagement.
Manage the sales process, including selling tickets and ensuring a full virtual room for the offers.
Build and nurture strong relationships with sales, product management, and the wider marketing team to ensure strategic alignment.

You Have:

10+ years of demand generation marketing experience in B2C and the B2B SaaS technology industry.
Deep experience leveraging paid channels, content, events, and more to drive lead capture, pipeline, and revenue.
Proven track record with documented experience in building and optimizing marketing funnels.
Demonstrated success in direct response marketing with impressive results.
Expertise in creating and managing website pages, digital ads, and sales processes.
Experience building targeted marketing programs (e.g., ABM) to reach and convert key accounts.
Developed and managed a demand generation budget.
Exceptional verbal and written communication skills, with the ability to distill a mountain of data into a clear and compelling business case.
Familiarity with a range of martech and analytics tools, including Salesforce, Hubspot, Outreach, and more.
Agility and curiosity, with a default posture to move with speed and tackle problems head-on.
Strong understanding of marketing principles and techniques, particularly within the SaaS industry.
Excellent project management and organizational skills.