Junior Paid Search (SEA) Consultant

As a Junior Paid Search (SEA) Consultant at DEPT®, your main responsibilities will include developing actionable strategies based on client objectives, managing paid search campaigns, analyzing results, and implementing improvements. You'll collaborate with clients to understand their marketing requirements and optimize campaign performance to drive online business success.

To qualify as a Junior Paid Search (SEA) Consultant at DEPT®, you should possess at least a Bachelor's or Master's degree related to marketing and data. Ideally, you should have a minimum of one year of experience in SEA, particularly using Google Ads and Microsoft Ads, along with proficiency in Google Analytics. Strong analytical skills and fluency in Dutch are also essential.

DEPT® is committed to supporting your professional growth. As a Junior Paid Search (SEA) Consultant, you'll benefit from personal coaching, development plans, and opportunities for further training and certifications, ensuring that you continuously enhance your skills and expand your knowledge in the digital marketing field.

At DEPT®, as a Junior Paid Search (SEA) Consultant, you'll work with a diverse portfolio of clients, ranging from local businesses to global brands like Philips and Just Eat Takeaway. This variety allows you to tackle unique challenges and develop tailored marketing solutions that resonate with various audiences.

DEPT® has been recognized as A Great Place To Work in 2022, thanks to its supportive culture, emphasis on creative freedom, and focus on inclusivity. As a Junior Paid Search (SEA) Consultant, you will enjoy a collaborative environment, comprehensive wellness benefits, and the flexibility to work where you're most productive.

When answering this question, highlight specific campaigns you've managed using Google Ads and discuss the strategies you employed, the challenges you faced, and the successes you achieved. Use quantifiable results to demonstrate your proficiency and how your experience aligns with the responsibilities of a Junior Paid Search Consultant at DEPT®.

Outline your process for keyword research, emphasizing tools and methodologies you use. Mention how you analyze search trends, the importance of competitor analysis, and the impact of selecting the right keywords on campaign success. This will showcase your understanding of the foundational aspects of SEA.

Discuss various optimization techniques such as A/B testing ad copies, adjusting bidding strategies based on performance data, and refining targeting. Explain how you analyze campaign performance metrics to make informed adjustments, highlighting your analytical skills.

Share an example that demonstrates your organizational and time-management skills. Explain the methods you used to prioritize tasks, how you monitored performance across campaigns, and any tools that aided in streamlining your workflow.

Emphasize the importance of active listening and regular updates. Discuss how you establish clear communication channels, set expectations for reporting on campaign performance, and involve them in the decision-making process to foster a collaborative relationship.

Highlight key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA). Explain how you use these metrics to determine success and guide future strategy adjustments.

Be prepared with a specific example that illustrates your problem-solving skills. Describe the challenge, the creative approach you devised, and the positive outcome that resulted from your solution.

Stay up to date with industry changes and trends. Discuss emerging technologies, shifts in user behavior, or changes in advertising platforms that impact paid search, showcasing your knowledge of the field and your ability to adapt to these changes.

Share your strategies for staying updated, such as following industry blogs, participating in webinars, or engaging in online communities. This reflects your enthusiasm for learning and growth as a Junior Paid Search Consultant at DEPT®.

Express your passion for digital marketing and your admiration for DEPT® as a nurturing environment that fosters creativity and innovation. Discuss specific aspects of their culture or client portfolio that attract you, aligning your enthusiasm with the company's values.