Growth Marketing Lead

As the Growth Marketing Lead at Altura, you will be responsible for optimizing our entire bow-tie marketing funnel, driving performance through cross-channel analysis, and enhancing conversion rates at each stage of the customer journey. Your work will include improving website performance with SEO and A/B testing, managing advertising accounts for better results, and guiding the MarTech stack implementation, including tools like HubSpot. Essentially, you’ll be in a position to make data-driven decisions that significantly impact our marketing outcomes and revenue growth.

At Altura, we are looking for candidates with 4+ years of experience in growth or performance marketing, preferably in a SaaS B2B setting. A Bachelor’s degree in Data Science, Marketing, or a related field is recommended. Candidates should possess strong analytical skills, proficiency with marketing tools, and a deep understanding of digital advertising, especially Google Ads. Additional experience in managing CRM systems and a passion for utilizing AI tools will set you apart in this dynamic role.

The Growth Marketing Lead at Altura plays a critical role in our international expansion by taking charge of performance marketing strategies, optimizing our customer acquisition funnel, and exploring new markets. You will analyze market trends, create effective marketing campaigns, and leverage data insights to make informed decisions that align with our overall growth objectives. By enhancing campaign effectiveness, you will help us successfully penetrate new markets and further elevate our innovative AI solutions.

At Altura, we cultivate a culture that embraces innovation, collaboration, and ownership. As a Growth Marketing Lead, you will have the autonomy to experiment and implement creative ideas while driving key projects. We reward initiative and encourage team members to take calculated risks, understanding that growth often comes from learning through experimentation. Our work environment is flexible and supportive, fostering both personal and professional development as we strive to tackle new challenges in the AI SaaS space.

Altura offers an exciting opportunity to work at the forefront of AI SaaS innovation as a Growth Marketing Lead. Here, your contributions directly influence our success and growth trajectory. If you enjoy tackling new challenges, value collaboration, and appreciate a culture of autonomy and creativity, Altura is the right place for you. Furthermore, our competitive salary, generous vacation policy, and opportunities for professional development make this position highly attractive for ambitious marketers looking to make an impactful career move.

Absolutely! When answering this question, focus on specific campaigns you’ve led or contributed to in a SaaS company. Highlight the metrics you monitored, the strategies you implemented, and the outcomes achieved. Mention any tools you've used, like Google Ads or HubSpot, and explain your role in optimizing those campaigns for better performance.

To effectively answer this question, outline a structured approach that includes analyzing current conversion metrics, identifying areas for improvement, and A/B testing different elements in the funnel. Discuss the importance of SEO and user experience optimization in capturing leads and enhancing the overall effectiveness of marketing campaigns.

In your response, highlight your experience with analytics tools and how you interpret data to derive actionable insights. Discuss specific examples where your data analysis led to a change in strategy that improved campaign outcomes. Emphasize your ability to communicate these findings to drive team collaboration.

When addressing this question, explain the importance of SEO in driving organic traffic and creating quality leads. Share strategies you've employed in the past, such as keyword research, On-page and Off-page SEO tactics, and how you measure the success of your SEO efforts. Providing data or results from your strategies can strengthen your answer.

Discuss your involvement with platforms like Google Ads or Facebook Ads and the types of campaigns you’ve managed. Include details about budgeting, targeting, A/B testing ads for better performance, and any relevant results you've achieved. Make sure to demonstrate your understanding of ROI in advertising and how you optimize accordingly.

It's important to discuss both technical and content strategies here. You might mention working on page load speeds, mobile optimization, ensuring clear calls to action, and enhancing UX/UI design. Also, discuss the role of A/B testing landing pages and content personalization to maximize lead capture potential.

Handling unsuccessful campaigns is key in growth marketing. Discuss a specific example where things didn't go as planned, what metrics fell short, and how you responded. Emphasize the lessons learned, such as the importance of adaptability or thorough testing, and how you used that knowledge for future campaigns.

In your answer, refer to resources like blogs, online courses, webinars, and industry conferences that you engage with regularly. Mention specific influencers, thought leaders, or publications that you follow to ensure you remain knowledgeable about the latest tactics and technologies in growth marketing.

Share your insights on market research, understanding cultural nuances, and tailoring marketing strategies to fit local contexts. Emphasize the role of data in identifying demand and competitive analysis. Discuss any previous experiences that particularly inform your recommendations for successful market expansion.

Explain your experience with various marketing technology tools and how you evaluate their relevance and effectiveness. Share how you'd assess current tools against business needs, ensure seamless integration, and train team members to maximize their use for achieving marketing goals.