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Marketing Analyst

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.


Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.


The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn. 


Anchorage Digital is looking to add an experienced marketing analyst to our team to run point on data analysis for go-to-market campaigns.


We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Marketing Analyst role:


Technical Skills:
  • Has a deep understanding of Salesforce and marketing analytics tooling and a working knowledge of financial services, Fintech, or crypto.
  • Uses analytical and problem-solving skills to identify root causes of campaign performance.


Complexity and Impact of Work:
  • Defines marketing analytics priorities and applies problem-solving skills with minimal supervision.
  • Responsible for the full lifecycle of campaign tracking, dashboard development, and reporting back to business lines.
  • Works on diverse challenges requiring thoughtful analysis and decision-making.


Organizational Knowledge:
  • Understands Anchorage’s strategic goals and integrates them into analytics planning and goal-setting.


Communication and Influence:
  • Builds strong team relationships and embodies our culture pillars.
  • Collaborates across teams, mentors others, and contributes to cross-functional initiatives.
  • Adapts communication styles effectively and gains buy-in from others.
  • Engages with senior internal and external stakeholders in their area of expertise.


You may be a fit for this role if you have:
  • Experience as a Salesforce administrator
  • Skills in developing dashboards and tracking performance marketing data across a range of SaaS tools
  • Self starter and strong drive to grow the business within a market leading company.


Although not a requirement, bonus points if:
  • A passion and understanding of the crypto ecosystem.
  • You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)


About Anchorage Digital: Who we are


The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in  the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy. 


Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

 

Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.


Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.

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CEO of Anchorage Digital
Anchorage Digital CEO photo
Diogo Mónica | Nathan McCauley
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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Marketing Analyst, Anchorage Digital

At Anchorage Digital, we are on the cutting edge of financial technology, and we're seeking a Marketing Analyst to join our dynamic team! If you have a knack for diving deep into data and transforming insights into impactful marketing strategies, you might just be the perfect fit for this role. As part of our innovative company, you will help shape the marketing landscape for the world’s most advanced digital asset platform tailored for institutions engaging with crypto. Your responsibilities will include analyzing campaign performance, building dashboards, and reporting critical insights back to various business units. You’ll need to possess a strong understanding of Salesforce and various marketing analytics tools, along with a keen eye on the fintech or crypto landscape. Here, at Anchorage Digital, you’ll be working closely with a talented group of individuals whose passion for creating a secure and efficient digital economy is infectious. We believe in a collaborative culture where everyone’s ideas and experiences are valued, and you will be expected to mentor others and make a significant contribution to cross-functional projects. If you’re a self-starter who loves tackling challenges head-on and has a solid foundation in marketing analytics, we encourage you to apply to join our Anchorage Village, where together we build the future of finance!

Frequently Asked Questions (FAQs) for Marketing Analyst Role at Anchorage Digital
What are the primary responsibilities of a Marketing Analyst at Anchorage Digital?

As a Marketing Analyst at Anchorage Digital, your primary responsibilities will include analyzing data from marketing campaigns, developing performance dashboards, and reporting findings to business lines. You will utilize analytical and problem-solving skills to identify the core reasons for campaign performance, enabling the team to adjust strategies to maximize impact.

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What qualifications are required for the Marketing Analyst position at Anchorage Digital?

To qualify for the Marketing Analyst role at Anchorage Digital, candidates should have experience as a Salesforce administrator, proficiency in analytics tools, and a solid understanding of financial services, particularly within the fintech and crypto sectors. A strong drive to contribute to business growth is also essential.

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How does Anchorage Digital support team collaboration and communication among Marketing Analysts?

Anchorage Digital fosters a collaborative work environment where Marketing Analysts are encouraged to build strong relationships across teams. The company values effective communication and adaptability, allowing analysts to engage with both internal and external stakeholders effectively while contributing to cross-functional initiatives.

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What kind of experience will give candidates an advantage when applying for the Marketing Analyst role at Anchorage Digital?

While the primary requirements for the Marketing Analyst position at Anchorage Digital center around marketing analytics and data tools, candidates who demonstrate a genuine passion for the crypto ecosystem or an emotional connection to the foundations of a new financial system will stand out. Additional experience in innovative marketing strategies within similar sectors would also be advantageous.

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What kind of company culture can Marketing Analysts expect at Anchorage Digital?

At Anchorage Digital, the culture emphasizes inclusivity, respect, and teamwork. Marketing Analysts can expect to be part of a diverse team where everyone is encouraged to share their insights and experiences. The company celebrates differences and promotes an environment that allows all team members to do their best work and feel connected to their colleagues.

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Common Interview Questions for Marketing Analyst
What tools and technologies are you familiar with that would help you in the Marketing Analyst role at Anchorage Digital?

In preparing for this question, mention specific tools such as Salesforce and other marketing analytics platforms you have used in previous roles. Highlight your experience in using these tools for tracking performance metrics and your ability to adapt to new technologies to enhance reporting and analytics.

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Can you describe a time when you used data to improve a marketing campaign?

To effectively answer this, provide a specific example from your past experiences where you analyzed data to identify issues in a campaign and the steps you took to resolve them. Specify the outcome and any metrics you can share to demonstrate the success of your intervention.

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How do you prioritize tasks when managing multiple marketing campaigns?

Discuss your approach to time management and organization, such as using project management tools or creating priority lists. Providing examples of how you effectively managed competing deadlines in your past roles can demonstrate your ability to handle multiple projects at Anchorage Digital.

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What strategies do you use to ensure all marketing data is accurate and reliable?

You might want to mention validation processes you have used in the past to audit marketing data. Highlight your attention to detail and the importance of accuracy in analytics to provide reliable insights for decision-making.

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How do you approach collaboration with other teams on marketing initiatives?

In your response, emphasize the significance of open communication and fostering relationships between teams. Provide examples of successful cross-functional collaboration and how it led to impactful marketing results.

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What methods do you use to track and analyze campaign performance?

Detail the methods and tools you usually employ for tracking campaign performance, such as A/B testing, PLPs, or using analytics dashboards. Mention key performance indicators (KPIs) you monitor and how you leverage these to inform strategy.

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How familiar are you with the crypto market, and why is it important for this role?

Discuss your understanding of the crypto market and how its dynamics affect marketing strategies in the fintech space. Share any relevant experiences or research that demonstrate your keen interest in cryptocurrencies and financial technology.

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Describe a situation where you had to adapt to a significant change in a marketing project.

Use the STAR method to outline a specific scenario where change was required. Explain how you adapted, the actions you took, and what the outcome was. This highlights your resilience and adaptability in the face of challenges.

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What role does analytics play in your marketing decision-making process?

Explain how analytics inform your marketing strategies, from enhancing targeting to measuring success. Provide an example of how analytics guided a decision in a previous role to show your belief in data-driven decision-making.

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What do you find most rewarding about working in marketing analytics?

Discuss the aspects of marketing analytics that excite you, such as being able to discover actionable insights from data, making data-driven decisions, or seeing the tangible impact of your work on campaign success. This allows you to convey your passion for the role at Anchorage Digital.

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To invent solutions for the future of capital

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Full-time, on-site
DATE POSTED
March 29, 2025

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