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Vice President, Inside Sales

Company Description

About A Place for Mom:

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

  • Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
  • Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
  • Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
  • Win The Right Way: We see organizational integrity as the foundation for how we operate.
  • Embrace Change: We innovate and constantly evolve.

Job Description

This is an exciting opportunity to join A Place for Mom to lead our growing follow-up inside sales channel:  Approximately 15 Regional Managers and 3 Regional Vice Presidents with 150 Senior Living Advisors (SLAs) report into this senior level sales role.  Senior Living Advisors (SLAs) are inside sales representatives, focused on following up through proactive outbound phone, text, and email communications.  They work closely with families and community partners to advise families on senior care options to find the right senior living communities that match their needs. This role requires a combination of strong analytical and sales leadership skills, a commitment to delivering a seamless family experience, and the ability to work cross functionally with other business unit throughout the organization to maximize outcomes and drive company success.

  • Drive sales to achieve targets each month and quarter for follow-up SLA sales team
  • Manage and lead team to achieve day to day sales metrics utilizing multiple exception reports in multiple systems
  • Monitor and analyze sales performance; fully accountable to achieving sales goal goals
  • Develop, distribute and present performance and progress reports to executive leadership team.
  • Implement forward-thinking processes aimed at developing and improving sales results and customer retention/satisfaction based on extensive analytics and comprehensive understanding of the operation.
  • Oversee sales compensation, incentives, and sales targets for sales team.  
  • Lead and support Regional Manager & Regional Vice President Team that are the direct leaders to each SLA regional team
  • Coordinate sales forecasting, planning, and budgeting processes with Finance and HR
  • Oversee all hiring, promotions, compensation, and termination decisions for staff.
  • Collaborate with the Product & Tech teams to implement new sales technology features and data driven approaches to prioritize lead pipelines.
  • Serve as an expert resource on sales process, procedures, and techniques by maintaining and enhancing product, process, communication and sales skills.
  • Initiate and foster teamwork within the department to create and maintain an environment of partnership, quality service, and superior sales results.

Occasional overnight travel required for Divisional and Organizational Sales Meetings, with additional local travel to visit our community customers in the market

Qualifications

  • Four year college degree from an accredited institution.
  • 5+ years experience required in managing and being held accountable for a sales force that consistently met or exceeded sales or business goals.
  • Proven leadership and ability to motivate and drive sales teams to greater sales performance through expanding capacity (improving efficiencies) and improving conversion rates.
  • Possess highly analytical skills, problem solving skills, performance management, and collaboration skills
  • Ability to manage projects with multiple tracks as a high-energy leader
  • Excellent senior leader ability to train and inspire teams’ members
  • Ability to develop clear action plans and drive processes with numerous interdependencies
  • Excellent written and verbal communication skills, strong presentation skills
  • Ability to commit to working the last 3 days of the month

Compensation:

  • Base Salary Range - $175,000-$225,000
  • On Target Earnings: $245k-$315k
  • Benefits:
    • 401(k) plus match
    • Health insurance
    • Dental insurance
    • Vision Insurance
    • Paid Time Off

Additional Information

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview. 

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Average salary estimate

$200000 / YEARLY (est.)
min
max
$175000K
$225000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Vice President, Inside Sales, A Place for Mom

Are you an experienced sales leader looking to make a meaningful impact? A Place for Mom is on the hunt for a dynamic Vice President of Inside Sales to join our passionate team in Baltimore, Maryland. At A Place for Mom, we're dedicated to connecting families with the right senior care solutions through our extensive network of expert advisors. As the leading online resource for senior care advisory services, your role will be pivotal in guiding our follow-up inside sales channel. You'll lead a diverse team comprising 15 Regional Managers, 3 Regional Vice Presidents, and 150 Senior Living Advisors (SLAs) who work tirelessly to advise families through proactive communications. Your leadership will not only focus on achieving sales targets but also fostering a culture of teamwork, innovation, and accountability. You will monitor performance, implement analytics-driven enhancements, and ensure that our sales strategies are aligned with our organizational goals. The satisfaction of helping families during pivotal moments in their lives will be incredibly rewarding. If you have a passion for leading sales teams and driving results through quality, integrity, and collaboration, come be part of A Place for Mom and help us continue our mission of enabling caregivers to make informed decisions for their loved ones.

Frequently Asked Questions (FAQs) for Vice President, Inside Sales Role at A Place for Mom
What are the primary responsibilities of the Vice President, Inside Sales at A Place for Mom?

As the Vice President of Inside Sales at A Place for Mom, your primary responsibilities will include leading and managing a robust sales team, achieving monthly and quarterly sales targets, analyzing sales performance metrics, and driving continuous improvements in sales outcomes. You will collaborate with various departments to ensure a seamless customer experience while overseeing hiring, promotions, and training of staff to enhance the overall sales strategy.

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What qualifications are necessary for the Vice President, Inside Sales position at A Place for Mom?

To qualify for the Vice President of Inside Sales at A Place for Mom, candidates must possess a four-year college degree and have over five years of proven experience in managing a sales team that consistently meets or exceeds sales goals. Strong analytical, leadership, and communication skills are essential, along with the ability to inspire teams and implement effective sales strategies.

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How does A Place for Mom support its Vice President, Inside Sales in achieving sales goals?

A Place for Mom supports its Vice President of Inside Sales through a collaborative approach, providing access to advanced sales analytics, a dedicated team of Senior Living Advisors, and cross-functional relationships with other business units. This role involves continuous feedback and resources from executive leadership to ensure that sales strategies are effectively aligned with the company’s mission and driven by data insights.

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What kind of sales team will the Vice President, Inside Sales lead at A Place for Mom?

The Vice President of Inside Sales at A Place for Mom will lead a diverse team, including 15 Regional Managers, 3 Regional Vice Presidents, and 150 Senior Living Advisors. This team focuses on proactive outreach, providing expert advice to families, and ensuring a high level of customer satisfaction as they navigate the complexities of senior care options.

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What opportunities for professional development exist for the Vice President, Inside Sales at A Place for Mom?

The Vice President of Inside Sales at A Place for Mom will have numerous opportunities for professional development, including leadership training, participation in organizational strategy sessions, and collaboration with cross-functional teams to innovate sales processes. This role encourages growth through performance management and skills enhancement to ensure leaders are well-equipped for success.

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Common Interview Questions for Vice President, Inside Sales
How do you develop and implement a successful sales strategy for a diverse team?

To develop a successful sales strategy, I would first analyze existing data to understand the team's strengths and areas for improvement. Then, I would set clear goals aligned with A Place for Mom’s mission. Involving the team in the planning process fosters ownership and encourages innovative ideas. Regular check-ins and adaptability to strategies based on outcomes are vital for continuous success.

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Can you provide an example of how you've motivated a sales team to achieve its goals?

Certainly! In my previous role, I implemented a recognition program to spotlight top performers. By establishing clear metrics for success and celebrating wins, team morale improved significantly. Regular team meetings to share best practices and encourage open communication also created a culture of support and motivation, leading the team to exceed quarterly goals by 20%.

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What metrics do you typically analyze to evaluate the success of an inside sales team?

I usually look at several key metrics, including monthly sales growth, conversion rates, call activity levels, and customer retention rates. These metrics help me gauge individual and team performance, identify training needs, and adjust strategies. At A Place for Mom, understanding these KPIs would ensure that our efforts align with our goal of providing superior senior care advisory services.

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How do you handle underperforming team members?

Handling underperforming team members requires a thoughtful approach. First, I would conduct one-on-one meetings to understand their challenges and provide support. Setting specific, achievable goals and offering relevant training ensures they have the tools they need to improve. Continuous follow-ups and recognizing small successes can help boost their confidence and performance.

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Describe your experience with sales forecasting and budgeting.

I have extensive experience in sales forecasting and budgeting, which involves analyzing historical sales data and market trends to predict future performance. I work closely with Finance and HR teams to align our sales goals with company budgets, ensuring that we make informed decisions based on realistic projections. Accuracy in forecasting is crucial for resource allocation and driving company growth.

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What role does teamwork play in achieving sales success?

Teamwork is essential in achieving sales success as it fosters collaboration and collective problem-solving. At A Place for Mom, encouraging a culture of teamwork allows us to leverage diverse perspectives and expertise. Regular communication and shared goals help build trust, which ultimately leads to higher sales performance and a supportive environment where everyone thrives.

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How do you evaluate potential new sales technologies?

When evaluating new sales technologies, I focus on their alignment with current processes and overall business goals. I'll assess user-friendliness, integration capabilities with existing systems, and the potential ROI. Additionally, sourcing feedback from the sales team about their needs helps ensure that the technology adopted will genuinely enhance our capabilities at A Place for Mom.

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What strategies do you use for recruitment and retention of top sales talent?

To recruit and retain top sales talent, I employ a multi-pronged approach. Clear job descriptions that outline expectations, competitive compensation packages, and opportunities for career growth are essential. Creating an office culture that emphasizes recognition, teamwork, and open communication also helps retain talent. At A Place for Mom, fostering a supportive and engaging workplace is paramount.

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Give an example of how you’ve used analytics to improve sales performance.

In a previous position, I utilized analytics to segment our customer base, allowing us to tailor our outreach strategies effectively. By identifying which areas yielded the highest conversion rates, we optimized our lead pipelines and enhanced communication methods. This focused approach led to a 30% increase in sales performance within the quarter.

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How important is customer feedback in shaping your sales strategies?

Customer feedback is crucial in shaping effective sales strategies. It offers direct insights into client needs and preferences, enabling us to refine our approach. Regularly collecting and analyzing feedback at A Place for Mom helps us improve the customer experience and adapt our sales tactics, ensuring that we meet the evolving demands of families seeking senior care solutions.

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A Place for Mom’s mission is to enable caregivers to make the best senior living decisions. We simplify the process of finding the right senior care solution by offering deep knowledge, critical information, personalized and unbiased guidance, and...

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Full-time, on-site
DATE POSTED
April 4, 2025

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