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Amazon is hiring: Sr. Product Marketing Manager, Amazon Advertising, Cross Produ

Sr. Product Marketing Manager, Amazon Advertising, Cross Product PMM The right candidate will be collaborative, results oriented, relentlessly focused on the customer, have a strong understanding of the digital ad industry, excellent writing and communication skills, and able to execute with high standards. Responsibilities The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams to tell those stories to advertising customers across touch points that are most relevant to them, from sales collateral to events and industry publications. This Cross-Product PMM role will accomplish this by working with cross functional teams and external research agencies to gain a deep understanding of our products, customers, and the wider industry to develop the right messaging approach for sales collateral, event narratives, and direct to advertiser publications. This role will collaborate directly with Portfolio Product Marketing and Event Marketing, and act as a strategic advisor for narrative development. The right person for this role will be able to articulate a marketing plan in document form to senior executives, create sales collateral in various formats, and craft outbound content including event scripts, one-sheets, and sizzle videos. This role will also work across various teams to bring narratives to life, including Editorial, Events, Sales, Training, Product, PR, and Legal. They will be passionate about crafting compelling messaging and value propositions for various product portfolios, collect and leverage customer insights to help develop strategies, and track success by standing up mechanisms and creating metrics. Lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success. Partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content. Develop and oversee integrated marketing plans for key narratives. Partner cross-functionally to ensure that the key narratives are flowing correctly across our channels, from our website to sales collateral and events. Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging. Serve as a respected ads product marketing voice, both internally and externally. J-18808-Ljbffr

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$288000 / ANNUAL (est.)

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$215K

$361K

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What You Should Know About Amazon is hiring: Sr. Product Marketing Manager, Amazon Advertising, Cross Produ, Amazon

Are you ready to take on an exciting challenge at Amazon? As a Sr. Product Marketing Manager with Amazon Advertising, specifically in the realm of Cross Product PMM, you’ll be at the forefront of our messaging strategy and the driving force behind the adoption of our diverse product portfolio. In this role, you will navigate the digital ad industry while engaging with internal teams to tell compelling stories that resonate with our customers' needs. Your ability to dive deep into product roadmaps will enable you to translate complex product functionalities into relatable narratives. Collaborating closely with cross-functional teams, you'll gather insights that will shape sales collateral, event scripts, and other vital marketing materials. Your writing and communication skills will shine as you create documents articulating marketing plans for senior executives. Additionally, you’ll work with the Events team to ensure our strategic narratives are seamlessly woven into impactful scripts for major events. Passionate about customer insights, you'll develop metrics to gauge the success of your efforts. If you're results-oriented and thrive in a collaborative environment, this role is perfect for you to make a significant impact in the world of Amazon Advertising.

Frequently Asked Questions (FAQs) for Amazon is hiring: Sr. Product Marketing Manager, Amazon Advertising, Cross Produ Role at Amazon

What are the main responsibilities of the Sr. Product Marketing Manager at Amazon Advertising?

The Sr. Product Marketing Manager at Amazon Advertising is responsible for leading messaging strategies, driving product adoption, and developing compelling narratives that communicate our offerings to customers. This role involves close collaboration with various internal teams and external research agencies, providing insights to align advertising solutions with customer needs, creating sales collateral, and managing integrated marketing plans for strategic narratives.