Executive- E commerce

The Executive in E-commerce at GroupM is responsible for managing search and programmatic media activations across various retailer media networks. This includes tasks such as campaign setup, bid recommendations, performance reporting, and optimizing client accounts to meet established KPIs.

To qualify for the Executive E-commerce position at GroupM, candidates should have 1-2 years of experience in biddable performance media execution, preferably in retail media. Strong analytical skills, proficiency in Microsoft Office, and the ability to collaborate effectively are also required.

Data analysis plays a crucial role for the Executive in E-commerce at GroupM. You will need to analyze campaign performance data to develop insights that inform strategic decisions and optimizations, ensuring continuous improvement in media performance.

As an Executive in E-commerce, you will interact effectively with regional teams across North America, Europe, and Asia. Strong communication and collaboration are key, as you'll work alongside diverse teams to achieve client goals.

You will utilize various retail bid management technologies, such as Pacvue and Skai, along with industry-standard data analysis and reporting tools to optimize media campaigns and drive results for clients.

GroupM is committed to supporting the development of its employees. As an Executive in E-commerce, you will have the opportunity to mentor junior team members and participate in training programs to enhance your skills and career growth.

GroupM values diversity, inclusivity, and collaboration within its team members. The ideal candidates for the Executive E-commerce position should bring a self-starter attitude and a passion for understanding the retail landscape and commerce media trends.

To optimize media campaigns in a retail environment, I focus on analyzing performance data to identify trends and areas for improvement. I also employ tools to adjust bids in real-time, ensuring we meet and exceed our campaign goals.

In my previous roles, I managed campaigns across various retail media networks including Amazon and Walmart. I ensured compliance with platform guidelines and utilized analytics to drive campaign strategies.

I have experience using retail bid management tools like Pacvue and Skai, as well as platform analytics from networks such as Criteo and Google. These tools have helped me improve campaign performance and report on results effectively.

Collaboration with regional teams involves regular communication through meetings and shared platforms. I always ensure that I am aligned with their strategies and objectives, combined with understanding local nuances that may affect our campaigns.

I focus on KPIs such as return on ad spend (ROAS), click-through rates, conversion rates, and overall sales. These metrics help assess campaign effectiveness and guide optimization efforts.

In one instance, we faced decreased performance mid-campaign. By analyzing competitive data, I identified new trends and quickly adjusted our bidding strategy and creative assets, which led to a resurgence in campaign performance.

When preparing performance reports, I focus on clarity and actionable insights. I highlight key successes, areas for improvement, and recommendations based on data analysis to ensure stakeholders can make informed decisions.

Understanding consumer behavior is vital in my role, as it informs campaign strategies and optimizations. Knowing how consumers interact with products on various platforms helps tailor our messaging and bidding strategies effectively.

I stay updated on retail media trends through continual learning via industry publications, webinars, and networking. Engaging with peers and experts helps me catch emerging trends that could benefit my campaigns.

I ensure compliance by thoroughly reviewing the guidelines of each media platform before campaign launches and performing regular audits throughout the campaign lifecycle to maintain adherence to best practices.